Immaterial Labor, culture and domination

2021 ◽  
Author(s):  
Sílvio César Camargo
Keyword(s):  
Immaterial Labor

The Cool Brand, Affective Activism and Japanese Youth

2009 ◽  
Vol 26 (2-3) ◽  
pp. 89-111 ◽  
Author(s):  
Anne Allison
Keyword(s):  
National Economy ◽  
Public Discourse ◽  
Youth Activism ◽  
Economic Conditions ◽  
National Brand ◽  
Immaterial Labor ◽  
The Past ◽  
Japanese Youth

Japanese youth goods have become globally popular over the past 15 years. Referred to as `cool', their contribution to the national economy has been much hyped under the catchword Japan's `GNC' (gross national cool). While this new national brand is indebted to youth — youth are the intended consumers for such products and sometimes the creators — young Japanese today are also chastised for not working hard, failing at school and work, and being insufficiently productive or reproductive. Using the concept of immaterial labor, the article argues that such `J-cool' products as Pokémon are both based on, and generative of, a type of socio-power also seen in the very behaviors of youth — flexible sociality, instantaneous communication, information juggling — that are so roundly condemned in public discourse. The article examines the contradictions between these two different ways of assessing and calibrating the value of youth today. It also looks at the emergence of youth activism around the very precariousness, for them, of socio-economic conditions of flexibility.

About Immaterial Labor and Biopower

2006 ◽  
Vol 17 (1) ◽  
pp. 58-64 ◽  
Author(s):  
Thomas Atzert ◽  
translated by Frederick Peters
Keyword(s):  
Immaterial Labor

Zombies of Immaterial Labor:

Zombie Theory ◽  
2017 ◽  
pp. 157-170 ◽  
Author(s):  
LARS BANG LARSEN
Keyword(s):  
Immaterial Labor
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