An Investigation on the Influence of Advertising on Consumer Based Brand Loyalty. A Case Study on Sport Shoe Business

2020 ◽  
Author(s):  
Ayush Bisen
Keyword(s):  
Brand Loyalty ◽  
Sport Shoe

scholarly journals Brand loyalty towards online accommodation booking platforms

2020 ◽  
Vol 16 (2) ◽  
pp. 1-14
Author(s):  
Christo Bisschoff ◽  
Wehmeyer Joubert
Keyword(s):  
Brand Loyalty ◽  
Latent Variable ◽  
Nature Reserve ◽  
Descriptive Statistics ◽  
Brand Trust ◽  
Alpha Coefficient ◽  
Brand Quality ◽  
Brand Relationship ◽  
Game Reserve

This study investigates the brand loyalty of consumers in the online booking platform industry. The Mabalingwe Nature Reserve served as a case study, while the Moolla and Bisschoff brand loyalty model was used to measure brand loyalty across twelve antecedents. This study aimed to, firstly, validate the model for use in online booking platforms, secondly, to measure the reliability of the data, and finally, to measure brand loyalty across twelve antecedents in online booking platforms. Online questionnaires were distributed via an online link by the booking managers of the game reserve, and 131 responses were captured; this represented a statistically adequate sample as per the KMO measure (.741). The descriptive statistics, using a 5-point Likert scale, showed that Brand trust (4.03) and Customer satisfaction (3.96) are the most important brand loyalty antecedents, while Culture (2.34) is the least important brand loyalty antecedent in an online booking platform. Exploratory factor analysis validated the questionnaire for online booking platforms, while Cronbach’s alpha coefficient (.701) indicated that the reliability of the data is acceptable. Regarding latent variable identification, Brand quality and Brand relationship are two most important factors, respectively, explaining variance of 13.1% and 8.7%. The study culminated in a model to measure and manage brand loyalty of online booking platforms. This model can be operationalized for use by managers, researchers, and academia.

scholarly journals Effect on Brand Loyalty in Mobile Phone Purchasing (A Case Study In Bahawalpur, Pakistan)

2017 ◽  
Vol 7 (1) ◽  
Author(s):  
Hafiz Muhammad Wasif Rasheed ◽  
Muhammad Khalid Anser
Keyword(s):  
Mobile Phone ◽  
Brand Loyalty ◽  
Service Sector ◽  
General Purpose ◽  
Survey Method ◽  
Factors Affecting ◽  
Consumer Markets ◽  
Relationship Of ◽  
Self Administered Questionnaire

Brands are the key to sales increase in consumer markets. They make a relationship between the consumers and the company. Brand loyalty is a consumer’s preference to purchase a particular product or service at first or repeatedly in a competitive market. The general purpose of this study is to investigate the factors leading to brand loyalty in service sector. Specifically, we are concerned to observe the factors affecting brand loyalty in mobile phone purchasing in Bahawalpur, Pakistan. The sample size of 150 is taken through convenient sampling method. The survey method is used to collect the data from the respondents through self-administered questionnaire. The regression analysis approved the significant positive relationship of the proposed factors with brand loyalty. 

scholarly journals Brand Loyalty in Hospitality Sector in India: A Case study of Indian Hotels in Goa-Kerala.

2013 ◽  
Vol 9 (3) ◽  
pp. 58-63
Author(s):  
Dr. Jaskaran Singh Dhillon Dr. Jaskaran Singh Dhillon
Keyword(s):  
Brand Loyalty ◽  
Hospitality Sector

Social Marketing Mix Dimensions as Determinants of Brand Loyalty: A Case Study

2015 ◽  
Vol 4 (2) ◽  
pp. 99-118
Author(s):  
Hadi Teimouri ◽  
Sima Ebrahimi ◽  
Marzieh Rezaei ◽  
Kouroush Jenab ◽  
Sam Khoury
Keyword(s):  
Social Marketing ◽  
Brand Loyalty ◽  
Marketing Mix

A Case Study on Customer Experiential Management at High Five Hotels Pvt. Ltd, Nashik

2014 ◽  
pp. 200-205
Author(s):  
Sonali Gadekar ◽  
Sushil Gadekar
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Brand Loyalty ◽  
Hospitality Industry ◽  
Experiential Marketing ◽  
Consumer Orientation ◽  
Ultimate Outcome ◽  
Experiential Techniques ◽  
Promotional Strategies

Experiential Marketing is an extension of consumer orientation marketing. The organizations can use Experiential Marketing as one of models which has vast potential to serve as a link between improved customer satisfaction and brand loyalty. It can be described as one of the innovative ways of delivering the consumption experiences to the consumers before they buy a product or actually use the service. It works on the simple principle that the memories of experiences get preserved in the minds of prospective customers as well as repeat consumers which induces them to visit again and again for the same product or service. In this case study of High Five Hotel Pvt. Ltd., this innovative marketing strategy, known as experiential marketing, was applied by the management to establish itself in the market as a reputed brand. This case study presents various innovative promotional strategies followed in the hospitality industry. The ultimate outcome and the results after applying this ‘experiential techniques’ were excellent in terms of financial returns as well as customer satisfaction.

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