Static and Regime-Dependent Herding Behavior: An Emerging Market Case Study

2020 ◽  
Author(s):  
Abdollah Ah Mand ◽  
Imtiaz Sifat
Keyword(s):  
Emerging Market ◽  
Herding Behavior

scholarly journals A Case Study of Dairy-Based Farmer Producer Company in Haryana: Collective Action Approach for Enhancing Farmer Income

2021 ◽  
pp. 78-87
Author(s):  
Sunil Kumar ◽  
Devendra Kumar Meena ◽  
Vishnu Shankar Meena
Keyword(s):  
Capacity Building ◽  
Value Chain ◽  
Emerging Market ◽  
Group Discussion ◽  
Raw Milk ◽  
High Price ◽  
Governance System ◽  
Market Opportunities ◽  
The Impact

The concept behind Farmer Producer Organizations is that farmers, who are the producers of agricultural products, can form groups and register themselves under the Indian Companies Act 1956. The aim is to enhance farmer’s income, capacity building, competitiveness, and increase their advantage in emerging market opportunities. To examine the role of farmer producer organization in enhancing farmers, a case study was conducted in Karnal District of Haryana. Study the management and governance system of FPC and assess the impact of FPC on members was the objective of the case study. Personal interviews and group discussion methods were used for data collection and gathering information on FPC. Mishti farmer producer organization was established on 25 march 2013 for collecting, processing, and marketing milk and milk products. It covered eight villages of Karnal and collect raw milk from members and non-members farmers at high price than other value chain actors. The result of the study indicate that farmer who supplies milk to FPC, get 8-10 rupee per lit high price than others. It also provides bonus to member farmers who are shareholders of the company and their income from dairy farming is enhanced by 25-30 percent. FPC also plays a significant role in enhancing the backward and forward linkage of farmers and capacity building of farmers in different agricultural aspect.  Members of FPC are highly satisfied with the services provided by FPC and its performance in local areas.

Anatomy of Green Marketing

2014 ◽  
pp. 125-142
Author(s):  
Elif Yolbulan Okan ◽  
Neva Yalman
Keyword(s):  
Emerging Market ◽  
Environmental Communication ◽  
Green Marketing ◽  
Green Product ◽  
New Paradigm ◽  
Theoretical Concepts ◽  
Study Approach ◽  
Changing Attitudes ◽  
Political Economic

There has been much discussion since the late 1980s concerning “green” issues. Society is becoming increasingly concerned with the rapid depletion of the world's resources and the increasing rate that the environment is being polluted by our activities. Since environmental improvement and competitiveness are defined as the new paradigm for the world economy, green marketing has been one of the most popular topics in the business arena. This chapter aims to examine this concept from several different perspectives. The first section summarizes the evolution of the green marketing concept with the help of theoretical underpinnings. The criticisms regarding green marketing are also discussed. The second section investigates green consumer behavior. In order to position green product offerings, companies need to understand the characteristics and buying patterns of different segments of the green consumer. This section helps to identify the Turkish green consumer. The language and appeals used in environmental communication are very important in changing attitudes. Thus, the third section focuses on the effectiveness of green messages. In the last part of the chapter, the Gezi Park protests from Turkey are examined as an important case with political, economic, social and international impacts as well as its triggering effect of leading to mindful consumption. This chapter explores existing literature on an interest provoking subject--green marketing--as well as integrating theoretical concepts with a recent social event from an emerging market with a case study approach.

Digital platforms in Russia: competition between national and foreign multi-sided platforms stimulates growth and innovation

2019 ◽  
Vol 21 (2) ◽  
pp. 129-145 ◽  
Author(s):  
Yaroslav Eferin ◽  
Yuri Hohlov ◽  
Carlo Rossotto
Keyword(s):  
Emerging Markets ◽  
Business Models ◽  
Emerging Market ◽  
Policy Framework ◽  
Policy Objective ◽  
Content Type ◽  
Digital Platforms ◽  
Digital Platform ◽  
Winner Takes All

Purpose This paper aims to test the “winner-takes-all” vs the “winner-takes-some” scenarios in digital platform competition dynamics in emerging markets. Design/methodology/approach This paper uses an analytical reference framework to assess the emergence of digital platforms in Russia, including four elements: definition of multi-sided platforms (MSPs), platform enablers, business models and competitive dynamics. Findings This paper concludes that Russia shows that a healthy competition between national and foreign MSPs led to the emergence of a shared equilibrium, where local platforms were able to retain a significant, often majority, share vis-à-vis foreign and global platforms. Research limitations/implications This paper stands as a counterpoint to the widespread conviction that digital platform dynamics will result into a “winner-takes-all” scenario and dominance of global platforms. Practical implications This case study offers practical data and analysis that can be used to create a baseline and evaluate the dynamics of digital platforms in emerging markets. It offers data, trends and evidence on Russia’s digital economy. Social implications This research provides a logical framework to help policymakers take decisions on a policy framework to regulate platforms in emerging markets. The good outcome of competition between local and foreign platforms should emerge as a policy objective to achieve in most emerging markets. Originality/value This case study is the first baseline to assess the dynamics of competition between national and foreign digital platforms in the Russian market. It is one of the first papers to tackle the market of digital platforms in an emerging and developing economy. It tries to address the debate between “winner-takes-all” and “winner-takes some” competition equilibrium through a concrete case study in an important G20 emerging market economy.

IKEA Inc.: the India way

2020 ◽  
Vol 10 (1) ◽  
pp. 1-9
Author(s):  
Neetu Yadav
Keyword(s):  
Emerging Markets ◽  
Competitive Advantage ◽  
Learning Outcomes ◽  
Emerging Market ◽  
Local Environment ◽  
Global Strategy ◽  
International Strategy ◽  
Content Type ◽  
Academic Level

Learning outcomes Learning outcomes are as follows: to learn about the application of Bartlett and Ghoshal’s model of international strategy; to compare and contrast the global strategy of IKEA in India and China; and to understand how adaptability can create a new competitive advantage in emerging markets. Case overview/synopsis The case study enables discussion about the global strategy of a well-established multi-national company, IKEA in an emerging market. IKEA is a well-established and well-known brand in the international market in furniture retailing. It has decided to make a debut in India in 2017 with its first store in Hyderabad. However, it was yet to open it in 2018. The case emphasizes upon understanding the global strategy of IKEA, positioning itself in the fragmented Indian furniture industry, managing differences in emerging markets and adapting to the local environment of the particular country. The case highlights how adaptability can create a new competitive advantage in managing global strategy in different countries of emerging markets. Complexity academic level This case study is developed for post-graduate management programs as an MBA, Executive MBA and executive development programs. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 11: Strategy.

scholarly journals The Transition from Natural/Traditional Goods to Organic Products in an Emerging Market

Information ◽  
2020 ◽  
Vol 11 (4) ◽  
pp. 227
Author(s):  
Iulia Diana Nagy ◽  
Dan-Cristian Dabija
Keyword(s):  
Healthy Lifestyle ◽  
Emerging Market ◽  
Contemporary Society ◽  
Case Study Method ◽  
Current State ◽  
State Economy ◽  
Organic Products ◽  
Varied Range ◽  
The Individual

The consumption of natural, green, organic products represents an increasingly important subject for contemporary society, organizations, consumers and researchers. Demographic and cultural factors, traditions and consumption habits, along with the individual desire to adopt a healthy lifestyle in accordance with principles of sustainability and environmental protection are relevant vectors in the search, choice and consumption of green products. Producers and retailers have identified the interest of modern consumers, introducing a varied range of green grocery and non-food products to match expectations and needs. Using the case study method, this paper highlights the transition of the organic market in an emerging European country: Romania. During the era of state economy, organic and natural products were interchangeable, but after liberalization of the market, the rise of the organic sector began with the establishment of inspection and certification bodies, establishment of procedures, and the appearance of specialized agricultural farms, processors and sellers. Consumers understood soon enough the advantages and benefits of organic products and a healthy lifestyle, and the market for organic products has been developing steadily. We show the current state of development and discuss its evolution, outlining the different market statistics, and making recommendations regarding future development possibilities.

Pollo Campero in the USA

2014 ◽  
Vol 52 (9) ◽  
pp. 1649-1679 ◽  
Author(s):  
Esteban R. Brenes ◽  
Amitava Chattopadyay ◽  
Luciano Ciravegna ◽  
Daniel Montoya
Keyword(s):  
Fast Food ◽  
Competitive Strategy ◽  
Corporate Strategy ◽  
Emerging Market ◽  
International Strategy ◽  
Content Type ◽  
Emerging Market Multinationals ◽  
Consumer Segmentation ◽  
The Us

Purpose – This case illustrates the challenges that Pollo Campero, a Guatemalan fast food company, faces when expanding in the US market. The purpose of this paper is to stimulate a discussion about consumer segmentation, competitive strategy and the internationalization of emerging market multinationals. Design/methodology/approach – The case study is based on primary research conducted in conjunction with the company, including interviews with senior management and an ample review of documents. Secondary sources have been used to gather information about the industry, the US market and consumer segments. Findings – The case illustrates that Pollo Campero was initially very successful in the US market because it appealed to consumers of Central American origin. It found it harder to appeal to a broader range of US consumers, who had no emotional attachment to the brand. Originality/value – This is a complex, in-depth case study suitable for use with advanced MBA students and practitioners. Depending on the aims of the instructor, different aspects of the case can be highlighted and it can be used in a competitive strategy class as well as in a corporate strategy class or a strategic marketing course. It can be used in a class focussing on brand, positioning and consumer segmentation, a class on competitive strategy in the fast food industry, or a class on the international strategy of emerging market multinationals.

Uncharted waters: LNG as a marine fuel in Australasia

2017 ◽  
Vol 57 (2) ◽  
pp. 434
Author(s):  
Rob Duncanson ◽  
Walter P. Purio
Keyword(s):  
Public Health ◽  
Southern Hemisphere ◽  
Emerging Market ◽  
Maritime Industry ◽  
Marine Fuel ◽  
Global Context ◽  
Energy Independence ◽  
Lng Fuel ◽  
The Impact

This paper explores the emerging market for liquefied natural gas (LNG) as a marine fuel, with a particular focus on the market in Australasia. While LNG as a marine fuel is a growing market in the northern hemisphere, slower rates of adoption of LNG fuel technologies in maritime industry are evident in the southern hemisphere. This paper aims to ground the Australasian LNG marine fuel market in a global context and to explore opportunities for Australia to lead the region in developing and adopting LNG as a marine fuel. This paper looks at the key drivers behind championing LNG as a marine fuel, focusing on four main areas of impact; economy, environment, public health and innovation. This paper uses Australia as a case study for the adoption of LNG as a marine fuel in the southern hemisphere. It considers the opportunities presented by LNG as a marine fuel to assist Australia in: achieving energy independence; reducing the impact of air pollution from ships on the environment and public health; and positioning Australia as an innovative leader in LNG as a marine fuel.

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