Autonomous Vehicle Market Design

Assessment of Future Autonomous Vehicle Market Leadership in the US

10.20944/preprints202101.0423.v1 ◽

2021 ◽

Author(s):

José Diamantino de Almeida Dourado ◽

Cleveland Maximino Jones ◽

Herlander Costa Alegre da Gama Afonso ◽

Lívia de Moraes Mariano Botelho

Keyword(s):

Automotive Industry ◽

Autonomous Vehicle ◽

Technology Firms ◽

Industrial Sectors ◽

Long Run ◽

Technological Advances ◽

The Us ◽

Market Leadership ◽

Sustainability Standards ◽

Vehicle Market

Scientific and technological advances in telecommunications and onboard electronics, and advances in sustainability standards, dictated major changes to various industrial sectors, including the automotive industry, where hard and soft approaches to manufacturing are vying for market dominance. This work presents a prospective analysis of the autonomous vehicle (AV) market, analyzing three of the main US AV technology firms, Tesla, Waymo and Apple. Their designs and solutions are compared, and prospective scenarios were constructed based on an analysis of their strengths, weaknesses, opportunities and threats (SWOT). The results suggest that Tesla currently exhibits the greatest market leadership in the group studied. However, it was concluded that in the medium term, Waymo would surpass Tesla and assume market leadership. In the long run, it was concluded that Apple will overcome its rivals and dominate this market.

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Recreating success from the brink of disaster

Strategic Direction ◽

10.1108/sd-03-2019-0049 ◽

2019 ◽

Vol 35 (6) ◽

pp. 12-14

Keyword(s):

Public Relations ◽

Case Studies ◽

Design Methodology ◽

Reading Time ◽

Autonomous Vehicle ◽

Content Type ◽

Pertinent Information ◽

Vehicle Market ◽

Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings This case study concentrates on the four-step approach of replace, restructure, redevelop, and rebrand that proved to be an antidote to the negative public relations created by Volkswagen’s (VW) emissions fraud revelation. VW recovered from the blow by aggressively realigning their focus to the environmentally positive electric and autonomous vehicle market. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

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Analysis of Effects of Autonomous Vehicle Market Share Changes on Expressway Traffic Flow Using IDM

The Journal of The Korea Institute of Intelligent Transport Systems ◽

10.12815/kits.2021.20.4.13 ◽

2021 ◽

Vol 20 (4) ◽

pp. 13-27

Author(s):

Woori Ko ◽

◽

Sangmin Park ◽

Jaehyun(Jason) So ◽

Ilsoo Yun

Keyword(s):

Traffic Flow ◽

Market Share ◽

Autonomous Vehicle ◽

Vehicle Market

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Consumers’ understanding of autonomous driving

Information Technology and People ◽

10.1108/itp-10-2017-0338 ◽

2018 ◽

Vol 31 (5) ◽

pp. 1035-1046 ◽

Cited By ~ 2

Author(s):

Eunae Cho ◽

Yoonhyuk Jung

Keyword(s):

Design Methodology ◽

Autonomous Vehicle ◽

Empirical Work ◽

Autonomous Driving ◽

Structured Interviews ◽

Content Type ◽

Autonomous Cars ◽

Vehicle Market ◽

Practical Implications ◽

Tree Approach

Purpose The purpose of this paper is to explore consumers’ understanding of autonomous driving by comparing perceptions of occasional drivers (ODs) and frequent drivers (FDs). Design/methodology/approach Data were gathered through semi-structured interviews with 41 drivers. Their responses were categorized into thematic categories or topics on the basis of content analysis, and the topics were structured based on the core-periphery model. Finally, the authors visualized the structure on a perceptual map by adopting a maximum tree approach. Findings Respondents’ understanding of autonomous driving were categorized into 10 topics. There were significant differences in topics and their relationships between ODs and FDs. Findings also show that FD can better detect hazardousness from autonomous driving environments than ODs. Research limitations/implications Differently from prior studies’ focus on its technological aspect and some derived benefits, the study examines it from the viewpoint of consumers, who are critical participants in the dissemination of autonomous driving. Practical implications The findings suggest that rather than focusing on developing the highest level of autonomous cars, developing in an evolutionary way by adding automated functions to existing cars can be the better strategy to dominate the autonomous vehicle market. Originality/value This study is a pioneering work in that it can be an initial empirical work on autonomous driving from the customer standpoint.

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