Advertising and Price Competition Under Consumer Data Privacy Choices

2020 ◽  
Author(s):  
W. Jason Choi ◽  
Kinshuk Jerath ◽  
Miklos Sarvary
Keyword(s):  
Price Competition ◽  
Data Privacy ◽  
Consumer Data

scholarly journals Genetic Data Privacy Solutions in the GDPR

2019 ◽  
Vol 7 (1) ◽  
pp. 269-297 ◽  
Author(s):  
Kristi Harbord
Keyword(s):  
Data Privacy ◽  
Large Scale ◽  
Genetic Data ◽  
Health Data ◽  
Genetic Privacy ◽  
Private Companies ◽  
Privacy Concerns ◽  
Direct To Consumer ◽  
Consumer Data ◽  
Doctor's Office

The intersection of healthcare and technology is a rapidly growing area. One thriving field at this intersection involves obtaining, processing, and storing genetic data. While the benefits have been great, genetic information can reveal a great deal about individuals and their families. And the information that can be conveyed from genetic data appears limitless and is constantly growing and changing. Many entities have begun storing, processing, and sharing genetic data on a very large scale. This creates many privacy concerns that the current regulatory framework does not account for. The line between patient data and consumer data is blurred; many entities are interested in obtaining genetic data with varied interests. In the direct-to-consumer genetic testing market, consumers pay to send private companies their DNA samples in exchange for a trivial amount of information about their ancestry and health risks. But health data obtained and processed by a company are subjected to far less stringent privacy regulations than health data obtained and processed at a doctor’s office or hospital. This Comment summarizes some of the current genetic privacy problems in United States laws and examines the EU’s recently adopted GDPR for a possible solution. A GDPR-style regulation could provide more consistency, give individuals more control, and protect against future unknown uses.

scholarly journals Targeted Value-Enhancing Advertising and Price Competition

2021 ◽  
Author(s):  
Lynne Pepall ◽  
Daniel Richards
Keyword(s):  
Price Discrimination ◽  
Price Competition ◽  
Consumer Surplus ◽  
Price Information ◽  
Targeted Advertising ◽  
Consumer Data

AbstractDigital markets provide firms with vast amounts of consumer data. Economists who have explored this phenomenon have focused on how firms use data to implement price discrimination. Targeted advertising in this context transmits different price information to different consumers. However, advertising is itself often valued by consumers, and can be viewed as a complement to the advertised product. Such advertising may also be customized and targeted. We investigate how targeted value-enhancing advertising affects competition. Competing for consumers with targeted advertising leads overall to higher prices and increases consumer surplus but reduces profitability. In certain markets the advertising is inefficiently over-supplied.

Taming the amygdala: new tools for crisis management

2014 ◽  
Vol 35 (1) ◽  
pp. 52-55 ◽  
Author(s):  
Peter Buell Hirsch
Keyword(s):  
Crisis Management ◽  
Corporate Reputation ◽  
Data Privacy ◽  
Design Methodology ◽  
Behavioral Data ◽  
Content Type ◽  
Risks And Benefits ◽  
Consumer Data ◽  
Potential Risks ◽  
Current Concerns

Purpose – The article discusses the ramifications for corporate reputation of the current concerns about consumer data privacy in order to identify potential risks and benefits for corporations in their relations with consumers and other stakeholders. Design/methodology/approach – The article discusses the ramifications for corporate reputation of the current concerns about consumer data privacy in order to identify potential risks and benefits for corporations in their relations with consumers and other stakeholders. Findings – This review suggests that there are indeed significant concerns for corporations about how consumers feel about corporate use of personal and, in particular, behavioral data. However, there are steps that corporations can take to demonstrate their commitment to data privacy that can mitigate potential reputational damage and even strengthen their image with consumers and other stakeholders. Originality/value – Data privacy as a reputation asset has been little discussed in the literature to date.

Control Cloud Data Access Privilge Anonymity with Attributed Based Encryption

2017 ◽  
Vol 7 (8) ◽  
pp. 279
Author(s):  
P. Sudheer ◽  
T. Lakshmi Surekha
Keyword(s):  
Data Privacy ◽  
Low Cost ◽  
Data Access ◽  
Privacy Concerns ◽  
Cloud Data ◽  
Computing Paradigm ◽  
Attribute Based Encryption ◽  
Data Content ◽  
Identity Privacy ◽  
Cloud Servers

Cloud computing is a revolutionary computing paradigm, which enables flexible, on-demand, and low-cost usage of computing resources, but the data is outsourced to some cloud servers, and various privacy concerns emerge from it. Various schemes based on the attribute-based encryption have been to secure the cloud storage. Data content privacy. A semi anonymous privilege control scheme AnonyControl to address not only the data privacy. But also the user identity privacy. AnonyControl decentralizes the central authority to limit the identity leakage and thus achieves semi anonymity. The  Anonymity –F which fully prevent the identity leakage and achieve the full anonymity.

Price Competition with Optimal Product Demonstrations

2013 ◽  
Author(s):  
Raphael Boleslavsky ◽  
Christopher Cotton ◽  
Haresh B. Gurnani
Keyword(s):  
Price Competition
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