Using Social Media Influencers to Deliver Positive Information About the Flu Vaccine: Findings from a Multi-Year Qualitative Study

2020 ◽  
Author(s):  
Erika Bonnevie ◽  
Sierra Smith ◽  
Caitlin Kummeth ◽  
Jaclyn Goldbarg ◽  
Joe Smyser
Keyword(s):  
Social Media ◽  
Qualitative Study ◽  
Positive Information ◽  
Flu Vaccine

scholarly journals Household medication safety practices during the COVID-19 pandemic: a descriptive qualitative study protocol

BMJ Open ◽  
2020 ◽  
Vol 10 (11) ◽  
pp. e044441
Author(s):  
Tamasine C Grimes ◽  
Sara Garfield ◽  
Dervla Kelly ◽  
Joan Cahill ◽  
Sam Cromie ◽  
...  
Keyword(s):  
Social Media ◽  
Qualitative Study ◽  
Medication Safety ◽  
Best Practice ◽  
Public Involvement ◽  
Comparative Method ◽  
Patient And Public Involvement ◽  
Safety Practices ◽  
Trinity College Dublin ◽  
Descriptive Qualitative

IntroductionThose who are staying at home and reducing contact with other people during the COVID-19 pandemic are likely to be at greater risk of medication-related problems than the general population. This study aims to explore household medication practices by and for this population, identify practices that benefit or jeopardise medication safety and develop best practice guidance about household medication safety practices during a pandemic, grounded in individual experiences.Methods and analysisThis is a descriptive qualitative study using semistructured interviews, by telephone or video call. People who have been advised to ‘cocoon’/‘shield’ and/or are aged 70 years or over and using at least one long-term medication, or their caregivers, will be eligible for inclusion. We will recruit 100 patient/carer participants: 50 from the UK and 50 from Ireland. Recruitment will be supported by our patient and public involvement (PPI) partners, personal networks and social media. Individual participant consent will be sought, and interviews audio/video recorded and/or detailed notes made. A constructivist interpretivist approach to data analysis will involve use of the constant comparative method to organise the data, along with inductive analysis. From this, we will iteratively develop best practice guidance about household medication safety practices during a pandemic from the patient’s/carer’s perspective.Ethics and disseminationThis study has Trinity College Dublin, University of Limerick and University College London ethics approvals. We plan to disseminate our findings via presentations at relevant patient/public, professional, academic and scientific meetings, and for publication in peer-reviewed journals. We will create a list of helpful strategies that participants have reported and share this with participants, PPI partners and on social media.

#GomorraLaSerie: Converging audience and enhanced authorship on twenty-first-century Italian screens

Modern Italy ◽  
2015 ◽  
Vol 20 (4) ◽  
pp. 335-349 ◽  
Author(s):  
Pierluigi Erbaggio
Keyword(s):  
Social Media ◽  
Quantitative Analysis ◽  
Young People ◽  
Qualitative Study ◽  
Organised Crime ◽  
First Century ◽  
Social Media Platform ◽  
Screen Viewing ◽  
The Social ◽  
Media Platform

Based on Roberto Saviano's book Gomorra (2006), production of the TV series Gomorra – La serie (2014) was met with scepticism as many feared it would glamorise organised crime and, consequently, attract young people toward Camorra affiliation. The series' bleak portrayal of criminals and criminality was offered as a response to such concerns. Despite the preoccupations, Gomorra – La serie was hugely successful and, because of its quality, was sold to other countries. In Italy, the series' success can be measured by the popularity of its Twitter hashtag #GomorraLaSerie. Engaged with Henry Jenkins' theories of media convergence and based on a corpus of tweets bearing this official hashtag, this article proposes a quantitative analysis and advances conclusions regarding the Italian TV audience and second-screen viewing practices. Additionally, through a qualitative study of Saviano's tweets about the series, it examines the writer's use of the social media platform as a tool of narrative continuity. Finally, the article highlights a few examples of fan-generated media and concludes with remarks regarding Saviano's problematic position at the centre of a transmedia object.

scholarly journals Not Just a Headache: Qualitative Study About Web-Based Self-Presentation and Social Media Use by People With Migraine

10.2196/10479 ◽  
2019 ◽  
Vol 21 (6) ◽  
pp. e10479 ◽  
Author(s):  
Carly Pearson ◽  
Rosanna Swindale ◽  
Peter Keighley ◽  
Alison Ruth McKinlay ◽  
Leone Ridsdale
Keyword(s):  
Social Media ◽  
Qualitative Study ◽  
Media Use ◽  
Social Media Use ◽  
Web Based ◽  
Self Presentation

scholarly journals Dying to divulge: The determinants of, and relationship between, desired and actual disclosure

2020 ◽  
Author(s):  
Erin Carbone ◽  
George Loewenstein
Keyword(s):  
Gender Differences ◽  
Decision Making ◽  
Social Media ◽  
Preliminary Investigation ◽  
Individual Characteristics ◽  
Social Benefits ◽  
Decision Making Process ◽  
Positive Information ◽  
Self Disclosure ◽  
Types Of Information

Studies suggest that sharing thoughts and information with others may be inherently pleasurable and confer health, psychological, and social benefits to the discloser. At the same time, self-disclosure exposes individuals to scrutiny and the risk of rejection and reputational damage, particularly with the advent of digital applications and social media outlets that promote public, and often permanent, disclosing. In an effort to understand the tradeoffs that underlie the decision to disclose, we introduce a distinction between the propensity to disclose and the psychological desire to disclose and present a preliminary investigation into when and why these two constructs diverge. Findings from two exploratory studies reveal the types of information that individuals are most eager to share, as well as the contextual factors and individual characteristics that moderate the desire to share and the circumstances under which this desire is most likely to translate into actual sharing. We replicate findings from prior research that the decision to disclose is a function of content emotionality and valence, but find that the propensity to withhold negative information is most pronounced when the information is about oneself than about others, and that gender differences in disclosure are largely driven by the tendency for men to withhold negative, but not positive, information. Additionally, we capture motives and traits, many of them previously unexplored in the disclosure context, to model the underlying decision-making process that leads to information sharing and distinguish between the act of sharing information and the psychological desire that differentially engender disclosing behavior.

scholarly journals How Social Media Changes Today’s Marketing Strategies

2020 ◽  
Vol 5 (9) ◽  
pp. 725-736
Author(s):  
Nasr Abdulaziz Murshed
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Target Market ◽  
Full Time ◽  
Positive Information ◽  
Social Events ◽  
Social Penetration ◽  
Shared Information ◽  
The Media ◽  
Awareness Raising

In the past recent years, WhatsApp and WeChat have surprisingly fast growth. Facebook as well became the first social network to reach 1 billion active users every month. The presence of social media is an expectation for brands instead of an exception to the rule. Social events and shared information within your target market will help you understand developments in the industry. The opportunity to expose patterns in business in real time is a potential business intelligence goldmine. The worldwide rate of social penetration reached 49% in 2020, with the highest penetration rates in East Asia and North America. Instagram enables users, through their standards of credibility, authenticity and transparency, to develop themselves. Influencers from social media have a personal recognizable identity, also known as the "true brand" An influencer has tools and values that can motivate many other followers to increase their presence in the media. Even if these leads do not directly buy via social, awareness-raising can lead them to become full-time buyers. The overwhelming majority of users in Instagram are under the age of 30 according to recent Social Media demographics. Marketers face a dilemma: more and more people want businesses to take a social stand, but 79% of CMOs fear that their capacity to attract consumers will be adversely affected. Businesses can mitigate negative emotions by providing positive information to popular social media users. Marketing managers will encourage consumers through tournament and influencer programmers to engage in contact practices so customers can evangelize and encourage their loyalty to the organization through the creation and delivery of user-generated content

scholarly journals Facebook – selvfremstilling, small talk og social regulering

2012 ◽  
Vol 28 (52) ◽  
pp. 21 ◽  
Author(s):  
Anne Scott Sørensen
Keyword(s):  
Social Media ◽  
Qualitative Study ◽  
Speech Acts ◽  
Social Regulation ◽  
Personal Networks ◽  
Survey Study ◽  
Small Talk ◽  
Genre Classification ◽  
The Status

<p>In this paper, I will document the use of Facebook in a Danish context, taking a mediatisation perspective focused on the network sociality in question (Jensen, 2009; Tække, 2010a/b) and the communication (Miller, 2008) of social media. This discussion is based on a qualitative study from 2010, consisting of participants recruited from a survey study. The study explores three dilemmas resulting from network media’s communicative paradox, involving the premises of self-representation, use of status updates, and social regulation. These dilemmas are contextualised by recent theories of genre and speech-acts (Miller, 2004; Butler, 2005) as well as by existing studies of related issues, such as the composition of personal networks (friend lists) and the degree to which personal profiles are open and accessible (privacy). While the study generally confirms recent research in these fields, such research has not previously been documented (or refined) in a Danish context. The paper’s most important contributions, however, consist of its identification of the three communicative dilemmas, its tentative genre classification of the status update, and its discussion of implicit social regulation and ethics, which have not been previously been considered.</p>

The Understanding of Hadith “Ballighû ‘annî walau Âyah" in Twitter

2020 ◽  
Vol 28 (2) ◽  
pp. 192
Author(s):  
Qurrata A'yun ◽  
Yor Hananta
Keyword(s):  
Social Media ◽  
Qualitative Study ◽  
Descriptive Analysis ◽  
The Other ◽  
The Real ◽  
Other Hand ◽  
Comprehensive Discussion ◽  
Analyze Data

So far, in social media, the hadith "ballighū 'annī walau āyah" has been widely misunderstood as a proposition for preaching even if it is only one verse. On the other hand, this hadith is also used as a suggestion for preaching without understanding the full meaning of a verse. This understanding is different from the real understanding, so a comprehensive discussion is needed to describe it. This article aims to identify misconceptions in understanding the hadith "ballighū 'annī walau āyah" on social media twitter and meet them with the correct meanings of the hadith. This study is a qualitative study which classify and analyze data by descriptive analysis. The discussion of this article explains how the hadith ballighū 'annī walau āyah is understood by Twitter netizens. The understanding of netizens is grouped into two categories, namely those that are appropriate and not in accordance with their real understanding. The factors that lead to misunderstanding of the hadith ballighū 'annī walau āyah are the insights of the hadith that are conveyed only a piece (not intact) and the dissemination of understanding through social media twitter with a short number of characters. This phenomenon causes a transformation of the hadith understanding in the form of degradation and distortion

Sign in / Sign up

Export Citation Format

Share Document