The Role of General Risk Preferences in Messaging About COVID-19 Vaccine Take-Up

2020 ◽  
Author(s):  
Jennifer S. Trueblood ◽  
Abigail B. Sussman ◽  
Daniel O'Leary
Keyword(s):  
Risk Preferences

scholarly journals The Role of Risk Preferences in Responses to Messaging About COVID-19 Vaccine Take-Up

2021 ◽  
pp. 194855062199962
Author(s):  
Jennifer S. Trueblood ◽  
Abigail B. Sussman ◽  
Daniel O’Leary
Keyword(s):  
Large Scale ◽  
Risk Preferences ◽  
Herd Immunity ◽  
Disease Spread ◽  
Short Term ◽  
Policy Makers ◽  
Health Crisis ◽  
Flu Vaccine ◽  
Nationally Representative

Development of an effective COVID-19 vaccine is widely considered as one of the best paths to ending the current health crisis. While the ability to distribute a vaccine in the short-term remains uncertain, the availability of a vaccine alone will not be sufficient to stop disease spread. Instead, policy makers will need to overcome the additional hurdle of rapid widespread adoption. In a large-scale nationally representative survey ( N = 34,200), the current work identifies monetary risk preferences as a correlate of take-up of an anticipated COVID-19 vaccine. A complementary experiment ( N = 1,003) leverages this insight to create effective messaging encouraging vaccine take-up. Individual differences in risk preferences moderate responses to messaging that provides benchmarks for vaccine efficacy (by comparing it to the flu vaccine), while messaging that describes pro-social benefits of vaccination (specifically herd immunity) speeds vaccine take-up irrespective of risk preferences. Findings suggest that policy makers should consider risk preferences when targeting vaccine-related communications.

scholarly journals Spatial Allocation of Capital: The Role of Risk Preferences

2010 ◽  
Vol 5 (4) ◽  
pp. 389-398 ◽  
Author(s):  
Udo Broll ◽  
Antonio Roldán-Ponce ◽  
Jack E. Wahl
Keyword(s):  
Risk Preferences ◽  
Spatial Allocation

scholarly journals The Role of Memory in Distinguishing Risky Decisions from Experience and Description

2017 ◽  
Vol 70 (10) ◽  
pp. 2048-2059 ◽  
Author(s):  
Christopher R. Madan ◽  
Elliot A. Ludvig ◽  
Marcia L. Spetch
Keyword(s):  
Risk Preferences ◽  
Risk Preference ◽  
Risky Choice ◽  
Risk Averse ◽  
Memory Biases ◽  
Opposite Pattern ◽  
Decisions From Experience ◽  
Risk Seeking ◽  
Subject Design

People's risk preferences differ for choices based on described probabilities versus those based on information learned through experience. For decisions from description, people are typically more risk averse for gains than for losses. In contrast, for decisions from experience, people are sometimes more risk seeking for gains than losses, especially for choices with the possibility of extreme outcomes (big wins or big losses), which are systematically overweighed in memory. Using a within-subject design, this study evaluated whether this memory bias plays a role in the differences in risky choice between description and experience. As in previous studies, people were more risk seeking for losses than for gains in description but showed the opposite pattern in experience. People also more readily remembered the extreme outcomes and judged them as having occurred more frequently. These memory biases correlated with risk preferences in decisions from experience but not in decisions from description. These results suggest that systematic memory biases may be responsible for some of the differences in risk preference across description and experience.

scholarly journals On the priming of risk preferences: The role of fear and general affect

2019 ◽  
Vol 75 ◽  
pp. 102137 ◽  
Author(s):  
Despoina Alempaki ◽  
Chris Starmer ◽  
Fabio Tufano
Keyword(s):  
Risk Preferences

The effects of need for cognition, gender, risk preferences and marketing education on entrepreneurial intentions

2020 ◽  
Vol 22 (1) ◽  
pp. 93-109 ◽  
Author(s):  
Hooman Estelami
Keyword(s):  
Risk Preferences ◽  
Need For Cognition ◽  
Entrepreneurial Intentions ◽  
Content Type ◽  
Marketing Education ◽  
Mediating Role ◽  
Decision Confidence ◽  
And Gender ◽  
Practical Implications

Purpose Entrepreneurial aspirations are essential to the creation and survival of many businesses and to the economic development of nations. Understanding the drivers of entrepreneurial intentions is therefore of central importance from both academic and public policy perspectives. This study aims to explore how entrepreneurial intentions are affected by an individual’s need for cognition (NFC), gender, risk preferences and educational profile. Design/methodology/approach Using survey data from 668 individuals, the effects of the above factors are empirically established and the mediating role of decision confidence is also examined. Findings The results indicate that NFC, gender and risk preferences affect entrepreneurial intentions. Furthermore cross-disciplinary differences in entrepreneurial intentions are found within the different sub-disciplines of business. Research limitations/implications This paper expands the current body of literature by exploring the combined NFC with risk preferences and gender, on individuals’ entrepreneurial intentions. Furthermore, the entrepreneurial intentions of marketing majors are also contrasted with those of other majors. Practical implications The findings of the study identify drivers of entrepreneurial intentions and their varying effects. The results can assist in the development and customization of training programs for entrepreneurs. Originality/value To the best of the author’s knowledge, this is the first study to examine the combined effects of NFC, gender, risk preferences and educational profile on entrepreneurial intentions.

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