The Impact of Committing to Customer Orders in Online Retail

2020 ◽  
Author(s):  
Gonçalo Figueira ◽  
Willem van Jaarsveld ◽  
Pedro Amorim ◽  
Jan C. Fransoo
Keyword(s):  
Online Retail ◽  
The Impact ◽  
Customer Orders

The Impact of In-Group Membership on e-Loyalty of Women Online Shoppers

2013 ◽  
Vol 5 (1) ◽  
pp. 17-36 ◽  
Author(s):  
Tonjia S. Coverdale ◽  
Anthony D. Wilbon
Keyword(s):  
Social Identity ◽  
Social Presence ◽  
Online Survey ◽  
Design Research ◽  
Online Shopping ◽  
Website Design ◽  
Online Retail ◽  
Shopping Experience ◽  
Online Shoppers ◽  
The Impact

The objective of this study is to propose and test the Social Identity Approach to Website Design research model, which considers the role of Social Identity in the development of e-Loyalty. Using an online survey instrument comprised of existing Information Systems and Social Identity measures, data were collected from 322 women online shoppers who were members of the salient ingroup. The results of this study indicate that, in women online shoppers, the perception of social presence in an online retail store positively influences their enjoyment of the online shopping experience. The results also suggest that women online shoppers’ enjoyment of an online shopping experience positively influences their intention to revisit the website or recommend the website to other online shoppers, which are e-Loyal behaviors. In addition, this study extends related studies by proposing and testing the psychographic nature of human-computer interaction as a possible catalyst for e-Commerce Success.

scholarly journals The Impact of Diurnal Preferences on Customer Satisfaction, Word of Mouth and Repurchasing: A Study in Indian College Online Shoppers

2020 ◽  
Vol 16 (1) ◽  
pp. 21-30 ◽  
Author(s):  
Larry Sau Kei Leung
Keyword(s):  
Customer Satisfaction ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Online Shopping ◽  
Snowball Sampling ◽  
Online Retail ◽  
Online Shoppers ◽  
Managerial Implications ◽  
Positive Word Of Mouth ◽  
The Impact

The importance of positive word of mouth (WOM) and repurchasing in competitive online retail environments demands their further study. Although customer satisfaction has been found to drive positive WOM and repurchasing, limited research has explored what type of customers feel more satisfied with online shopping. It was anticipated that the convenient nature of online shopping would better match the conscientious personality traits of customers with earlier sleep and wake times. Data collected from 334 Indian college students participating in this study using a snowball sampling method were analysed by multiple regression. As hypothesised, based on self-congruency theory, customers with earlier sleep and wake times were found to feel more satisfied with online shopping, which in turn enhanced their positive WOM and increased repurchase intention. Theoretical and managerial implications are discussed.

A Study on the Price Decisions of the Dual-Channel Composite Decision in B2C Mode

2014 ◽  
Vol 12 (4) ◽  
pp. 46-56 ◽  
Author(s):  
Haoxiong Yang ◽  
Wen Wang
Keyword(s):  
Marketing Channels ◽  
Online Marketing ◽  
Optimal Pricing ◽  
Pricing Strategies ◽  
Online Retail ◽  
Pricing Decisions ◽  
Dual Channel ◽  
Two Factors ◽  
The Subject ◽  
The Impact

This paper studies the subject of pricing decisions of online dual-channel based on hybrid decisions wherein a manufacturer introduces direct online marketing channels beyond the traditional online retail channels. The purpose is to study how to balance the interests of different online channels and maximize the overall efficiency of the channel. Having considered both online channels' satisfaction and the hidden costs of channel selection, by means of the demand function of both channels derived from a consumer utility and selection model, the author investigates the impacts of these two factors on the online dual-channel pricing decisions. This article also further analyzes the impact of changes in these two factors for manufacturers, retailers and channel' total revenue, with the purpose to provide decision-making reference for the enterprises' managers in the supply chain to develop optimal pricing strategies.

E-tail brand experience’s influence on e-brand trust and e-brand loyalty

2016 ◽  
Vol 44 (6) ◽  
pp. 588-606 ◽  
Author(s):  
Imran Khan ◽  
Zillur Rahman
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Online Survey ◽  
Survey Methods ◽  
Brand Experience ◽  
Brand Trust ◽  
Online Retail ◽  
Content Type ◽  
Modelling Techniques ◽  
The Impact

Purpose – The purpose of this paper is to examine the influence of e-tail brand experience on e-brand trust and e-brand loyalty. The study also tests whether gender moderates this influence. Design/methodology/approach – In all, 429 responses were collected using both offline and online survey methods. Confirmatory factor analysis and structural equation modelling techniques were performed to test the measurement and structural models using SPSS 20.0 and AMOS 20.0 statistical software. Findings – Empirical results confirm the impact of e-tail brand experience on e-brand trust and e-brand loyalty. Gender was found to moderate the relationships. It was further found that e-tail brand experience developed almost same levels of e-brand trust in both males and females. However, males became more loyal to e-tail brands when they received positive e-tail brand experiences. Practical implications – E-tail brand managers should focus on the design and delivery of unique e-tail brand experiences to develop e-brand trust and e-brand loyalty in customers. The direct influence of e-tail brand experience on e-brand loyalty was found to be weaker in females, which suggests that managers could take steps to specifically deliver experiences that please female customers which might result in increased e-brand loyalty of this segment. Originality/value – Examining the phenomenon of brand experience in context of online retail while considering gender as moderator highlights the originality and contribution of the present study to existing retail and brand experience literature.

scholarly journals Utilising the Surging Potential of E-commerce: A Case of Hour Glass Supply Chain

2003 ◽  
Vol 42 (4II) ◽  
pp. 607-625 ◽  
Author(s):  
Adeel Ghayur
Keyword(s):  
Online Shopping ◽  
Turn Of The Century ◽  
Easy Access ◽  
Market Penetration ◽  
Iron Curtain ◽  
Economic Activities ◽  
Online Retail ◽  
Doing Business ◽  
The Impact ◽  
Business To Business

Decade of nineties saw two significant developments with far reaching implications; bringing down of iron curtain and the exponential growth of “Internet”. However, the impact of the latter has been phenomenal. It would not be wrong to say that Internet has redesigned the way we live and undertake economic activities. Ever since the launch of Windows 95 and Intel Pentium chip, the Internet has grown at an exponential rate, never witnessed before in any industry. At the turn of the century as many as 387 million people were hooked to Internet [UNCTAD (2003), p. 2]. As this bubble of Internet expanded, it started engulfing every aspect of life and business. The sheer difference of processes on Internet resulted in new terms as e-commerce and e-business to be coined up. In five years since 1995, Internet grew from simple information searching to controlling under sea robots. The biggest market penetration however, has been online retail stores and business to business (B2B) commerce. Online shopping has its potential because of its easy access by the customers and B2B commerce has its attraction in the savings achieved by implementing e-processes. Another advantage of doing business on Internet is the audit trail, with which any dubious transactions, from anywhere in the world could be traced back to its originator.

scholarly journals Extreme Events, Entrepreneurial Start-Ups, and Innovation: Theoretical Conjectures

2021 ◽  
Author(s):  
Thomas Gries ◽  
Wim Naudé
Keyword(s):  
Extreme Events ◽  
Aggregate Demand ◽  
Partial Equilibrium ◽  
Policy Recommendations ◽  
Online Retail ◽  
Long Run ◽  
Supply Shock ◽  
Partial Equilibrium Model ◽  
Start Ups ◽  
The Impact

AbstractIn light of the COVID-19 pandemic, we scrutinize what has been established in the literature on whether entrepreneurship can cause and resolve extreme events, the immediate and long-run impacts of extreme events on entrepreneurship, and whether extreme events can positively impact (some) entrepreneurship and innovation. Based on this, we utilize a partial equilibrium model to provide several conjectures on the impact of COVID-19 on entrepreneurship, and to derive policy recommendations for recovery. We illustrate that while entrepreneurship recovery will benefit from measures such as direct subsidies for start-ups, firms’ revenue losses, and loan liabilities, it will also benefit from aggregate demand-side support and income redistribution measures, as well as from measures that facilitate the innovation-response to the Keynesian supply-shock caused by the pandemic, such as access to online retail and well-functioning global transportation and logistics.

scholarly journals Measuring Customer Service Experience in Offline and Online Retail Environments

2021 ◽  
Author(s):  
Kuo-Ming Chu
Keyword(s):  
Customer Service ◽  
Explanatory Power ◽  
Simultaneous Equation ◽  
Equation Model ◽  
Managerial Decision ◽  
Online Retail ◽  
Service Experience ◽  
Integrative Framework ◽  
Loyal Customer ◽  
The Impact

Spectacular shifts have been led to by The COVID-19 crisis in consumer behavior. Retailers will have to work hard to meet ever-evolving customer service experience with respect to the ways in which it may be differently affected by offline or online transactions in order to win and stay relevant. We suggest an integrative framework and construct customer service experience hypotheses, based on its antecedents and consequences that will contribute to academic study as well as managerial implications. The hypotheses are tested by a simultaneous equation model employing two data sets of the retail industry's offline and online customers. In this study, 571 samples of these businesses, 319 and 252 respondents from offline and online retail channels, respectively, were collected by means of an online web survey of consumers. The results show that the impact of consequences and antecedents of CSX differs based on the media utilized. The integrative framework of CSX in its online medium is far more effective than its explanatory power offline. The outcomes are reasonably counterintuitive in so far as they demonstrate that while most elements of CSX where a service is selected offline is the same in terms of customer loyalty and value equity, the emotional element related to the service provider is higher when the service is selected offline rather than online. These outcomes indicate that, contrary to popular fears, the online medium enables firms to develop a loyal customer foundation. These findings offer perceptivity into how an online channel could be used to better complement the offline channel, contributing towards new knowledge and understanding on CSX and how it may be utilized for managerial decision-making.

Sign in / Sign up

Export Citation Format

Share Document