Impact of Final Delivery Effectiveness of Online Purchases on Customer Loyalty, Focusing on Retail Industry: A Systematic Review

2020 ◽  
Author(s):  
D. Guruge
Keyword(s):  
Systematic Review ◽  
Customer Loyalty ◽  
Retail Industry ◽  
Online Purchases

PENGARUH AESTHETIC, ESCAPE, EXPLORATION DAN CONVENIENCE TERHADAP MALL SHOPPING BEHAVIOR DI ERA TREN BERBELANJA ONLINE

2019 ◽  
Vol 14 (2) ◽  
Author(s):  
Novita Novita
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Shopping Centers ◽  
Consumer Market ◽  
Online Purchases ◽  
One Stop

Traditionally, mall developers have tried to attract consumers through store diversity and availability of products in one place (one-stop shopping concept). But now, consumer market is more segmented. To obtain customer loyalty, mall must be able to attract unique motives and experiential needs, not just offering a shopping place that provides complete items at attractive prices. This paper aims to answer a major challenges in the success of the mall to attract visitors on the online shopping trends. Data were collected using questionnaires to mall visitors in Jakarta. A sample of 380 was analyzed using Multiple Linear Regression. This study suggests that physical shopping centers must be create a new atmosphere to attract different segments. hopping malls must provide different concepts and create new experiences that consumers can’t get in online purchases. Keywords : aesthetic, exploration, escape, convenience, mall shopping behavior.

Assessing the role of product category involvement and relationship proneness in the satisfaction–loyalty link in retailing

2019 ◽  
Vol 48 (2) ◽  
pp. 207-226 ◽  
Author(s):  
Choukri Menidjel ◽  
Abderrezzak Benhabib ◽  
Anil Bilgihan ◽  
Melih Madanoglu
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Critical Role ◽  
Product Category ◽  
Retail Industry ◽  
Mediating Effects ◽  
Content Type ◽  
The Relationship

Purpose Product category involvement and relationship proneness are crucial in explaining relationship outcomes. Nevertheless, the authors know little about their roles in the formation of loyalty, especially in the retail industry. Individual consumer traits and preferences are likely to play a critical role in the success of relationship marketing. Yet, relationship marketing studies have fallen short of considering such individual differences. The purpose of this paper is to examine the mediating effects of product category involvement and relationship proneness on the relationship between satisfaction and loyalty in retail clothing stores. Design/methodology/approach Data were obtained using a survey of 220 consumers. Partial least squares structural equation modeling was employed to test the proposed theoretical model. Findings The results show that satisfaction significantly affects product category involvement and relationship proneness, which, in turn, significantly affect purchase intention and word-of-mouth (WOM). The results also show that product category involvement and relationship proneness partially mediate the impact of satisfaction on purchase intention and WOM. Research limitations/implications Product category involvement and relationship proneness play a critical role in explaining the satisfaction–loyalty link. Future research could consider the role of potential moderating variables. Practical implications Retail managers should not only focus on improving customer satisfaction to achieve customer loyalty, but should also consider the importance of product category involvement and relationship proneness, and their role in the formation of customer loyalty both in traditional and online environments. Originality/value To the best of the authors’ knowledge, this study is the first to explore the mediating effects of product category involvement and relationship proneness on the relationship between satisfaction, purchase intention and WOM in the retail industry.

scholarly journals The Relationship between Loyalty Program, Customer Satisfaction and Customer Loyalty in Retail Industry: A Case Study

2014 ◽  
Vol 129 ◽  
pp. 23-30 ◽  
Author(s):  
Ibhrahim Zakaria ◽  
Baharom Ab. Rahman ◽  
Abdul Kadir Othman ◽  
Noor Azlina Mohamed Yunus ◽  
Mohd Redhuan Dzulkipli ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Retail Industry ◽  
Loyalty Program ◽  
The Relationship
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