Strategic Marketing for Indonesia Local Game Company to Increase Product Attractiveness

2020 ◽  
Author(s):  
Prayogo Dwiharyono
Keyword(s):  
Strategic Marketing ◽  
Product Attractiveness

Strategic marketing planning for national tourism

1990 ◽  
Vol 45 (1) ◽  
pp. 18-27 ◽  
Author(s):  
David Gilbert
Keyword(s):  
Strategic Marketing ◽  
Marketing Planning

Learning, Dynamic Capabilities, and Firm Performance: The Case of Entrepreneurial Firms in the South Korean Fashion Industry

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Kilho Shin ◽  
Nitin Kumar Singh ◽  
Liliana Pérez-Nordtvedt
Keyword(s):  
Dynamic Capabilities ◽  
Dynamic Environments ◽  
Strategic Marketing ◽  
Entrepreneurial Firms ◽  
Product Knowledge ◽  
Marketing Capabilities ◽  
Fashion Industry ◽  
South Korean ◽  
Resource Flexibility ◽  
Human Resource Flexibility

Abstract Given their small size and young age, entrepreneurial firms are resource deprived. However, to successfully compete in dynamic environments, these firms are still required to build their dynamic capabilities. Using the ever-changing Korean retail fashion industry, we suggest that entrepreneurial firms deprived of formal marketing departments can learn from their main external repositories of market and product knowledge and develop their strategic marketing (dynamic) capabilities as routines, which, in turn, improve the entrepreneurial firms’ performance. Moreover, following the microfoundations argument of dynamic capabilities, we argue that these strategic marketing capabilities in the form of routines can be further enhanced by the entrepreneurial firm’s human resource flexibility. Our data reveals support for our arguments.

Managerial judgement in strategic marketing:

1995 ◽  
Vol 33 (6) ◽  
pp. 39-50 ◽  
Author(s):  
Douglas Brownlie ◽  
Jason Christopher Spender
Keyword(s):  
Strategic Marketing

scholarly journals EXPRESS: Unbundling the Effects of Internationalization on Firm Performance in Emerging Economies: The Moderating Effects of Strategic Resource Decisions

2021 ◽  
pp. 1069031X2110306
Author(s):  
Nilay Bicakcioglu-Peynirci ◽  
Robert E. Morgan
Keyword(s):  
Firm Performance ◽  
Emerging Economies ◽  
Emerging Market ◽  
Strategic Marketing ◽  
Slack Resources ◽  
Moderation Effect ◽  
Strategic Resource ◽  
And Performance ◽  
Resource Decisions ◽  
The Relationship

We investigate how strategic resource decisions—concerning slack resources and strategic marketing ambidexterity—influence the relationship between internationalization and firm performance of emerging market firms. Based upon the resource-based view, we synthesize two dominant, yet divergent, perspectives that explain the respective resource slack advantages and liabilities in the internationalization literature: the flexible capacity and the efficient capacity perspectives. We also explore the moderating role of strategic marketing ambidexterity which comprises a bundle of marketing activities covering both exploitation-dominant actions and exploration-dominant actions. We empirically examine our hypothesized relationships with data from a sample of 1,683 firm-year observations for the period between 2005 and 2018 and find that distinct forms of resource slacks have contrasting effects on the relationship between internationalization and performance. Our results provide strong evidence for positive moderation effect of unabsorbed slack resources and a negative moderation effect of absorbed slack resources on the internationalization-performance relationship. We also indicate nonsignificant moderating effect of strategic marketing ambidexterity, demonstrating that internationalization attains higher firm performance regardless of its exploration-dominant or exploitation-dominant strategic emphasis in emerging economies.

Exploring online comments from a strategic marketing stance to reduce wildlife crime

2020 ◽  
Vol 37 (12) ◽  
pp. 1771-1780
Author(s):  
Sheen Kachen ◽  
Anjala S. Krishen
Keyword(s):  
Strategic Marketing ◽  
Wildlife Crime ◽  
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