A Tutorial in Consumer Research: Keeping it Real in Experimental Research – Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior

2020 ◽  
Author(s):  
Andrea Morales ◽  
On Amir ◽  
Leonard Lee
Keyword(s):  
Consumer Behavior ◽  
Experimental Research ◽  
Consumer Research

The Rise of Islamic Luxury

2021 ◽  
pp. 199-222
Author(s):  
Muhammed Bilgehan Aytaç
Keyword(s):  
Consumer Behavior ◽  
Conceptual Framework ◽  
Consumer Research ◽  
Essential Elements ◽  
Luxury Consumption ◽  
Muslim Population ◽  
Welfare Level ◽  
Current Trends ◽  
Islamic Countries

As one of the essential elements of culture, the role of religiosity in consumer behavior has long been established and number of consumer research on Muslim individuals has been increasing rapidly in recent years. With the rapid increase of the Muslim population and the developing welfare level of the Islamic countries, it is observed that Islamic luxury consumption has also become widespread too. In this chapter, it is aimed to determine the conceptual framework of Islamic luxury consumption together with current trends. Three halal concepts which are considered as include more explicit examples of Islamic luxury are chosen and analyzed: halal fashion, halal cosmetics, and halal tourism. Throughout the text and in the conclusion part, it is aimed to create insights for marketers who interested in Islamic luxury.

Effect of Globalization on Multicultural Consumer Behavior

2015 ◽  
pp. 1-19
Author(s):  
Lalita A. Manrai ◽  
Ajay K. Manrai ◽  
Tarek T. Mady
Keyword(s):  
Consumer Behavior ◽  
Consumer Research ◽  
Global Economy ◽  
Critical Assessment ◽  
Cross Cultural ◽  
Periodic Review ◽  
The World ◽  
The Future ◽  
Cross National

A great deal has been learned in recent years about the role of culture in consumer behavior. However, the overwhelming scope and fragmented nature of cross-cultural and cross-national consumer research often necessitates a periodic review and critical assessment of the field. We highlight the salient aspects of cross-cultural and cross-national consumer research today by offering a summary of key findings and themes, discussions of major trends, and provide insights into the future of the field. Globalization has created multicultural societies across the world. However there is relatively very limited research on multicultural consumer behavior (MCB). The main purpose of this chapter is to analyze and understand the dynamics of MCB in today's global economy and offer insights into the way forward.

Current Problems in Consumer Behavior Research

1970 ◽  
Vol 7 (3) ◽  
pp. 327-332 ◽  
Author(s):  
David T. Kollat ◽  
James F. Engel ◽  
Roger D. Blackwell
Keyword(s):  
Consumer Behavior ◽  
Consumer Research ◽  
Research Tradition

This article supplements other critical evaluations of consumer research by discussing several issues and problems that impede the development of a consumer behavior research tradition.

scholarly journals A CONSUMER BUYING BEHAVIOR WHILE PURCHASING LAPTOPS IN TIRUPATTUR TOWN

2016 ◽  
Vol 4 (10(SE)) ◽  
pp. 1-8
Author(s):  
M. Saravanan
Keyword(s):  
Consumer Behavior ◽  
Consumer Research ◽  
Fast Moving ◽  
Computer Hardware ◽  
Buying Behavior ◽  
The People ◽  
Consumer Buying Behavior

The technology is changing so fast with the development of computer hardware. It has observed that last two decade the purchase of laptop has increased significantly. Now laptop purchase is feeling like purchases of fast moving consuming item. This signifies that the people are very much interested to handle technological instruments in their day to day activities. The laptop is the main sources of communication worth intra and intercommunication among the people. The laptop companies in Tirupattur are interested to study the buying behavior while purchasing towards laptop. In order to develop a framework for the study consumer behavior it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced that discipline. As describe in this article, a set of dimensions can be identified in the literature, which can be used to characterize and differentiate, the various perspective on consumer research.

scholarly journals Investigating the Impact of Brand Personality Dimensions on Customer Responses

2018 ◽  
Author(s):  
Mohammad Javad Amraei ◽  
Nasrollah Khalili Tirtashi
Keyword(s):  
Consumer Behavior ◽  
Experimental Research ◽  
Empirical Test ◽  
Brand Personality ◽  
Empirical Support ◽  
Positive Influence ◽  
Direct Influence ◽  
Brand Associations ◽  
Product Evaluations ◽  
The Impact

Seeks to provide empirical support for the “brand personality effect”, that is, the direct influence that brand personality will have on a variety of consumer-driven outcomes. Tests a series of hypotheses using experimental research design with 192 subjects. Support is found for all proposed hypotheses. These findings indicate that brand personality will have a positive influence on product evaluations and that subjects exposed to a brand’s personality will have a significantly greater number of brand associations; significantly greater proportion of brand associations; significantly greater unique brand associations; significantly greater proportion of congruent brand associations; and significantly greater proportion of strong brand associations. This paper conceptually establishes brand personality and empirically demonstrates the brand personality effect on consumer-based outcomes. This finding strengthens the brand personality literature and establishes a baseline study for future empirical research. Brand personality has received levels of research from academics and practitioners alike, but this research presents the first empirical test of the direct effect of brand personality and how it drives consumer behavior.

An Evaluation of Alternative Rating Devices for Consumer Research

1966 ◽  
Vol 3 (2) ◽  
pp. 189-193 ◽  
Author(s):  
Jack Abrams
Keyword(s):  
Consumer Behavior ◽  
Consumer Research ◽  
Selection Process ◽  
Objective Information ◽  
Attitude Scales ◽  
Attitude Changes

➤ Selecting rating devices or attitude scales is too often a casual or judgment decision. Little objective information is available to aid in the selection process. The author compares and contrasts four commonly used rating devices. The devices are analyzed for predicting consumer behavior and aiding in determining measurements of attitude changes.

Consumer Behavior Research: Theoretical and Methodological Paradigms Trending

2020 ◽  
pp. 77-115
Author(s):  
Julian Ramirez Angulo ◽  
◽  
Juan Carlos Londoño Roldán ◽  
Keyword(s):  
Consumer Behavior ◽  
Consumer Research ◽  
Research Agenda ◽  
Research Area ◽  
Future Research ◽  
Future Perspectives ◽  
Green Consumption ◽  
Online Consumer Behavior ◽  
Future Research Agenda ◽  
Online Consumer

The purpose of this chapter is to become a guide for future research agenda that allows researchers in marketing and other disciplines to find a way to drive research studies in consumer behavior. The text provides an interpretative analysis of the latest editorials, reviews and research articles published in top-tier consumer research journals. Journals such as the International Journal of Consumer Studies, Journal of Consumer Affairs, Journal of Consumer Behavior, Journal of Consumer Culture, Journal of Consumer Psychology, Journal of Consumer Research, and Psychology & Marketing among others were selected to offer a broad view of the challenges and research opportunities in this growing research area. Analyzed papers have been grouped by common topics into five theoretical streams (homoeconomicus, psychodynamic, behavioral, cognitive, and humanistic) and two methodological perspectives (positivist, interpretive). Results suggest strong affinity in recent papers to cognitive-humanistic-interpretive research focus, with online consumer behavior, transformative and culture consumer behavior and green consumption as main and commonly treated topics. Conclusions and future perspectives on consumer behavior research are, also presented.

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