Competing through Keyword Advertising

SSRN Electronic Journal ◽

10.2139/ssrn.3533712 ◽

2020 ◽

Author(s):

Giuseppe Colangelo

Keyword(s):

Keyword Advertising

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OLG Frankfurt:Markenverletzendes Keyword- Advertising

Computer und Recht ◽

10.9785/cr-2016-1117 ◽

2016 ◽

Vol 32 (11) ◽

Keyword(s):

Keyword Advertising

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Identifying Influencing Factors on the Price Per Click of Keyword Advertising : Focusing on Keyword Type, Search Number and Competition

Journal of the Korea society of IT services ◽

10.9716/kits.2012.11.3.257 ◽

2012 ◽

Vol 11 (3) ◽

pp. 257-267 ◽

Cited By ~ 1

Author(s):

Hong Joo Lee

Keyword(s):

Influencing Factors ◽

Keyword Advertising

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Die markenrechtliche Bewertung des Keyword-Advertising nach der Rechtsprechung des EuGH

Kölner Schrift zum Wirtschaftsrecht ◽

10.9785/ovs-kszw-2010-255 ◽

2010 ◽

Vol 1 (4) ◽

Author(s):

Maximilian Dorndorf ◽

Benjamin Gloge

Keyword(s):

Keyword Advertising

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The use of trade marks in keyword advertising: Developments in CJEU and national jurisprudence

Intellectual Property, Unfair Competition and Publicity ◽

10.4337/9780857932624.00019 ◽

2014 ◽

pp. 231-286

Author(s):

Nicole van der Laan

Keyword(s):

Trade Marks ◽

Keyword Advertising

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Zur markenmäßigen Benutzung beim Keyword-Advertising

Computer und Recht ◽

10.9785/ovs-cr-2008-375 ◽

2008 ◽

Vol 24 (6) ◽

Author(s):

Lars Jaeschke

Keyword(s):

Keyword Advertising

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The effect of ad rank on the performance of keyword advertising campaigns

Journal of the American Society for Information Science and Technology ◽

10.1002/asi.22910 ◽

2013 ◽

Vol 64 (10) ◽

pp. 2115-2132 ◽

Cited By ~ 19

Author(s):

Bernard J. Jansen ◽

Zhe Liu ◽

Zach Simon

Keyword(s):

Keyword Advertising

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Vorlage an den EuGH zur Zulässigkeit von Keyword Advertising

Wirtschaftsrechtliche Blätter ◽

10.1007/s00718-008-1290-x ◽

2008 ◽

Vol 22 (11) ◽

pp. 557-558

Author(s):

Dominik Fuchs

Keyword(s):

Keyword Advertising

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Keyword Advertising: Challenging the Traditional Concept of "Use" under Malaysian Trade Mark Law

Asian Journal of Comparative Law ◽

10.2202/1932-0205.1173 ◽

2009 ◽

Vol 4 (1) ◽

Author(s):

Pek San Tay

Keyword(s):

Trade Mark ◽

Traditional Concept ◽

Keyword Advertising ◽

Trade Mark Law

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Keyword advertising und eine vorsichtige Neubestimmung der Markenfunktionen

Wirtschaftsrechtliche Blätter ◽

10.1007/s00718-010-1659-5 ◽

2010 ◽

Vol 24 (6) ◽

pp. 273-283

Author(s):

Florian Schuhmacher

Keyword(s):

Keyword Advertising

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The Role of Keyword Advertising in Competition among Rival Brands

SSRN Electronic Journal ◽

10.2139/ssrn.2142692 ◽

2012 ◽

Cited By ~ 32

Author(s):

David S. Evans ◽

Elisa V. Mariscal

Keyword(s):

Keyword Advertising

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