A Choice Model for Multiple Goal Pursuit

2020 ◽  
Author(s):  
Taegyu Hur ◽  
Greg M. Allenby
Keyword(s):  
Choice Model ◽  
Goal Pursuit ◽  
Multiple Goal

Modeling Simultaneous Multiple Goal Pursuit and Adaptation in Consumer Choice

2018 ◽  
Vol 55 (3) ◽  
pp. 352-367 ◽  
Author(s):  
Joffre Swait ◽  
Jennifer Argo ◽  
Lianhua Li
Keyword(s):  
Consumer Choice ◽  
Choice Behavior ◽  
Choice Model ◽  
A Priori ◽  
Goal Pursuit ◽  
New Product ◽  
Policy Implications ◽  
Digital Cameras ◽  
Multiple Goal ◽  
Proposed Model

Goals are constructs that direct choice behavior by guiding a decision maker toward desirable (or away from undesirable) end states. Often, consumers are motivated to satisfy multiple goals within a single choice. Although previous research has recognized this possibility, it has not directly formulated models of choice as a multigoal problem. The authors develop such a model, referred to as the multiple-goal-based choice model, which incorporates (1) simultaneous multiple goal pursuit and (2) context-driven goal adaptation but (3) does not require a priori identification of the number or nature of the goals. Goal adaptation within a single choice instance, allied to repeated choices, is the key to empirical identification of multiple latent goals. The proposed model is tested and supported using discrete choice experimental data on digital cameras through multiple validation exercises. The model can lead to significantly different policy implications with regard to consumers’ valuation for new product designs, compared with extant utility-based choice models.

scholarly journals Dynamic integration of forward planning and heuristic preferences during multiple goal pursuit

2020 ◽  
Vol 16 (2) ◽  
pp. e1007685 ◽  
Author(s):  
Florian Ott ◽  
Dimitrije Marković ◽  
Alexander Strobel ◽  
Stefan J. Kiebel
Keyword(s):  
Goal Pursuit ◽  
Multiple Goal ◽  
Dynamic Integration

Dynamic Self-Regulation and Multiple-Goal Pursuit

2017 ◽  
Vol 4 (1) ◽  
pp. 401-423 ◽  
Author(s):  
Andrew Neal ◽  
Timothy Ballard ◽  
Jeffrey B. Vancouver
Keyword(s):  
Self Regulation ◽  
Goal Pursuit ◽  
Multiple Goal

scholarly journals Two birds, one stone? Positive mood makes products seem less useful for multiple-goal pursuit

2015 ◽  
Vol 25 (2) ◽  
pp. 296-303 ◽  
Author(s):  
Anastasiya Pocheptsova ◽  
Francine Espinoza Petersen ◽  
Jordan Etkin
Keyword(s):  
Goal Pursuit ◽  
Positive Mood ◽  
Multiple Goal

scholarly journals Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple-Goal Pursuit

2014 ◽  
Author(s):  
Anastasiya Pocheptsova ◽  
Francine Espinoza Petersen ◽  
Jordan Etkin
Keyword(s):  
Goal Pursuit ◽  
Positive Mood ◽  
Multiple Goal

scholarly journals Two Birds, One Stone? Positive Mood Makes Products Seem Less Useful for Multiple-Goal Pursuit

2014 ◽  
Author(s):  
Jordan Etkin ◽  
Anastasiya Pocheptsova ◽  
Francine Espinoza Petersen
Keyword(s):  
Goal Pursuit ◽  
Positive Mood ◽  
Multiple Goal

scholarly journals Dynamics of multiple-goal pursuit.

2007 ◽  
Vol 93 (2) ◽  
pp. 174-193 ◽  
Author(s):  
Maria J. Louro ◽  
Rik Pieters ◽  
Marcel Zeelenberg
Keyword(s):  
Goal Pursuit ◽  
Multiple Goal

Multiple-goal pursuit: Computational modeling approach to theory development and testing

2010 ◽  
Author(s):  
Jeffrey B. Vancouver ◽  
Justin M. Weinhardt ◽  
Claudia C. Gonzalez-Vallejo ◽  
Jason L. Harman ◽  
Anastasia Milakovic
Keyword(s):  
Computational Modeling ◽  
Theory Development ◽  
Goal Pursuit ◽  
Modeling Approach ◽  
Multiple Goal

The Psychology of Multiple Goal Pursuit: Choices, Configurations, and Commitments

2019 ◽  
Vol 4 (1) ◽  
pp. 5-12 ◽  
Author(s):  
Jessica Renee Fernandez ◽  
Arie W. Kruglanski
Keyword(s):  
Goal Pursuit ◽  
Multiple Goal
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