The Secret to Finding Love: A Field Experiment of Choice Structure in Online Dating Platform

2020 ◽  
Author(s):  
Jaehwuen Jung ◽  
Hyungsoo Lim ◽  
Dongwon Lee ◽  
Chul Kim
Keyword(s):  
Field Experiment ◽  
Online Dating

One-Way Mirrors in Online Dating: A Randomized Field Experiment

2016 ◽  
Vol 62 (11) ◽  
pp. 3100-3122 ◽  
Author(s):  
Ravi Bapna ◽  
Jui Ramaprasad ◽  
Galit Shmueli ◽  
Akhmed Umyarov
Keyword(s):  
Field Experiment ◽  
Online Dating ◽  
Randomized Field Experiment

scholarly journals The Secret to Finding a Match: A Field Experiment on Choice Capacity Design in an Online Dating Platform

2021 ◽  
Author(s):  
Jaehwuen Jung ◽  
Hyungsoo Lim ◽  
Dongwon Lee ◽  
Chul Kim
Keyword(s):  
Field Experiment ◽  
Online Dating ◽  
Market Performance ◽  
Design Feature ◽  
Interaction Process ◽  
Capacity Design ◽  
Male And Female ◽  
Treatment Groups ◽  
Randomized Field Experiment ◽  
Online Matching

Online matching platforms require new approaches to market design because firms can now control many aspects of the search and interaction process through various IT-enabled features. Although choice capacity—the number of candidates a user can view and select—is a key design feature of online matching platforms, its effect on engagement and matching outcomes remains unclear. We examine the effect of different choice capacities on market performance by conducting a randomized field experiment in collaboration with an online dating platform. Specifically, we design four treatment groups with different choice capacities in which users can only interact with other users in the same group and randomly assign the users to the treatment groups. We find that providing more choice capacity to male and female users has different effects on choice behaviors and matching outcomes. Although increasing the choice capacity of male users yields the highest engagement, increasing the choice capacity of female users is the most effective method to increase matching outcomes. We empirically demonstrate four mechanisms underlying the effectiveness of different choice capacity designs and generalize our findings by discussing how choice capacity can be designed to increase engagement and matching outcomes.

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