Role of Source Trustworthiness, Experience Sources and Source Expertise in the Formation of WOM and Purchase Intention (Case Study of Tehran Mobile Market Customers)

2020 ◽  
Author(s):  
Hadi Rashedi ◽  
Seyed Farhad Seyed Siahi
Keyword(s):  
Purchase Intention ◽  
Source Expertise ◽  
Mobile Market

scholarly journals Determinant Factors in Influencing Purchase Intention and Word of Mouth in Social Commerce: An Indonesia Case Study

2021 ◽  
Vol 1 ◽  
Author(s):  
Satria Fadil Persada ◽  
Berto Mulia Wibawa ◽  
Bella Harum Ashari ◽  
Shu-Chiang Lin
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Present Model ◽  
Equation Model ◽  
Social Commerce ◽  
The People ◽  
Present Generation

Social media becomes the new reality perceived in the present generation. Further, the role of social network has extended to which the people can do business transactions in its platform. The present research explores the role of purchase intention and word of mouth to understand better how consumers behave. A total of 9 factors are used in this research model. A total of 8 hypotheses are investigated. The present study uses factor analysis with the confirmatory type to see the correlational factors. The Structural Equation Model (SEM) is used to see the path and hypotheses validation. A total of 231 respondents have participated in this research. The result shows that 5 out of 8 hypotheses are accepted. The present model exposes a total of 70 and 51 percent R2 for both PI and WOM, which indicates the overall model can capture the excellent representation of consumer behavior assessment. Practical and implication insights are further discussed in this paper.

scholarly journals Role of Brand equity in influencing purchase intention branded baby soap: A case study in Jaffna District, Sri Lanka

2019 ◽  
Vol 7 (02) ◽  
Author(s):  
Kalaimahal S ◽  
Kumaradeepan, K
Keyword(s):  
Sri Lanka ◽  
Brand Equity ◽  
Purchase Intention ◽  
Profit Maximization ◽  
Brand Choice ◽  
Population Data ◽  
Organizational Goals ◽  
Main Thing

Many organization tries to achieve their organizational goals like profit maximization, high market share and survival. In market, consumers have certain expectation from the brands and trend to rely on brand as an indicator to purchase intention of brand choice, all the resources spend in wasted of each brand organizations. Therefore, this study about the Role of brand equity in influencing the purchase intention of branded baby soaps, which is one of the most competitive markets in Jaffna District Sri Lanka. 200 questionnaires were collected from Jaffna District population. Data were analyzed and evaluated by univariate and bivariate techniques. For this study, only five branded baby soaps are considered such as pears baby Jhonson and Jhonson, baby Cheramy, Khomba baby and Kekulu. However, the main thing is the marketer want to identify that all these soaps brand equity positively in influencing the purchase intention devoid of Kekulu. For the reason, there are very low Kekulu soap buyers in the study area. Overall view the brand equity strong positively influence the purchase intention of Jhonson and Jhonson soap. Eventually, this report recommends some actions for improving the role of brand equity in influencing the purchase intention of branded baby soap market.

The role of multiplicity in a cult: A case study

1987 ◽  
Author(s):  
William A. Worrall ◽  
Ann W. Stockman

Endangered Butterflies and their Non-Native Host Plants: Examining Shifting Values of Belonging in Restoration

2019 ◽  
Vol 3 (1) ◽  
pp. 1-9
Author(s):  
Robert M. Anderson ◽  
Amy M. Lambert
Keyword(s):  
Ecological Restoration ◽  
Native Species ◽  
Puget Sound ◽  
A Value ◽  
The Social ◽  
Remote Island ◽  
Scientific Truth ◽  
Native Host

The island marble butterfly (Euchloe ausonides insulanus), thought to be extinct throughout the 20th century until re-discovered on a single remote island in Puget Sound in 1998, has become the focus of a concerted protection effort to prevent its extinction. However, efforts to “restore” island marble habitat conflict with efforts to “restore” the prairie ecosystem where it lives, because of the butterfly’s use of a non-native “weedy” host plant. Through a case study of the island marble project, we examine the practice of ecological restoration as the enactment of particular norms that define which species are understood to belong in the place being restored. We contextualize this case study within ongoing debates over the value of “native” species, indicative of deep-seated uncertainties and anxieties about the role of human intervention to alter or manage landscapes and ecosystems, in the time commonly described as the “Anthropocene.” We interpret the question of “what plants and animals belong in a particular place?” as not a question of scientific truth, but a value-laden construct of environmental management in practice, and we argue for deeper reflexivity on the part of environmental scientists and managers about the social values that inform ecological restoration.

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