Effects of Culture on Green Purchase Intention, the Mediating Role of New Ecological Paradigm, Environmental Collective Efficacy and Environmental Knowledge

2019 ◽  
Author(s):  
Muhammad Yawer Ansari ◽  
Danish Ahmed Siddiqui
2019 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Muhammad Yawer Ansari ◽  
Danish Ahmed Siddique

This study evaluated the effects of culture value dimension on green purchase intention and analyzed the mediating role of the New Ecological Paradigm, Environmental Collective Efficacy, and Environmental Knowledge. Even though previous studies have researched the effect of culture value dimension on green purchase intention but mediating role of NEP, ECF and EN were not focused. Therefore, we proposed a new theoretical frame of green purchase intention, modifying (Ghazali et al., 2017) model focusing on cultural aspects, and further on, including Pro-environmental behavioral factor based on (Lee, 2017). The empirical validity was established through a survey of more than 200 consumers using closed-ended Likert scale type questions. The study found that the New Ecological paradigm, Environmental Collective efficacy, and Environmental Knowledge have no significant influence on green purchase intention. However, Collectivism has a significant relationship with Environmental Collective Efficacy and the New Ecological Paradigm. No mediating role has been found in this study. However, four culture value dimensions that are Collectivism, Masculinity, Uncertainty Avoidance, and long-term orientation were directly analyzed with green purchase intention and results show that long-term orientation has a significant influence on green purchase intention, but collectivism, masculinity, and uncertainty avoidance have no influence on green purchase intention. The results reveal that Environmental Collective Efficacy and the New Ecological Paradigm are not significant predictors of green purchase intention, but Environmental Knowledge is an important predictor.


Author(s):  
Kean Boon Chua ◽  
Farzana Quoquab ◽  
Jihad Mohammad ◽  
Rohaida Basiruddin

Purpose Environmental awareness became a crucial agenda for both academicians and practitioners. Effect of the individual’s value, belief and norm on their environmentally significant behaviour is vital on subsequent purchase decision of the consumers. Considering this, the present study aims to examine the relationships among value orientations, New Ecological Paradigm (NEP), and pro-environmental personal norm. Moreover, this research intends to investigate the mediating role of New Ecological Paradigm between value orientations and pro-environmental personal norm. Design/methodology/approach This study has utilized questionnaire survey among 277 paddy farmers at the Muda Agricultural Development Authority (MADA) area in Malaysia. Data was analyzed using Partial Least Squares technique in order to test study hypotheses. Partial Least Square technique was utilized to analyze the data to test the study hypotheses. Findings Results reveal that biospheric value, altruistic value and egoistic value positively and significantly affect NEP. It is also found that NEP positively and significantly affect pro-environmental personal norm. Data also supports the links between altruistic value and pro-environmental personal norm (PPN). However, the relationship between other two value-orientations (biospheric value and egoistic value) and PPN is not supported by the data. Additionally, NEP mediates the relationship between biospheric value and PPN as well as between egoistic value and PPN. Contrary to this, NEP does not mediate the relationship between altruistic value and PPN. Practical implications The findings of this study will guide the agrochemical industry to understand how to enhance consumers’ behavioural aspect towards the environmental welfare. As handling of agrochemical is hazardous to health and environment, the knowledge on the effect of value orientation, belief and norm holds the key to inculcate good agricultural practice. Originality/value The present study is among the pioneers to consider NEP as the mediator between three types of value orientation and personal norm. Additionally, this study examined the relationship between NEP and PPN as well as between value orientations and PPN which are comparatively new to the existing body of literature. Nevertheless, this study considers NEP as a multidimensional constructs which is relatively new. Last, but not the least, the findings elaborate the existing knowledge of individual’s environmental concern in the context of agrochemical purchase.


2021 ◽  
Vol 1 (1) ◽  
pp. 43-50
Author(s):  
Kai-bin Zhao ◽  
Zheng Jin ◽  
Timothy Tamunang Tamutana ◽  
Yi-Ming Shi ◽  
Marina Kogay ◽  
...  

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.


Author(s):  
Aprihatiningrum Hidayati ◽  
Agus W. Soehadi ◽  
Aji Hermawan ◽  
Hartoyo Hartoyo

The purpose of this study is to examine the direct and indirect effect of these determinants on repeat purchase. Competitive training industries impose pressure on managers to increase repeat purchase. Even though service quality and repeat purchase are well studied in prior literature, their determinants such as perceived value and satisfaction have not been fully investigated together as moderating variables. Most of literature stated both of perceived value and satisfaction as independent variables. Besides, most of literature consider purchase as an attitudinal (namely purchase intention), while this study focus on behavioural (namely repeat purchase). Data from a survey of 300 customers of public training are used to empirically evaluate the model. Results indicate that perceived value and the satisfaction have no direct effect on repeat purchase. However, these constructs indirectly influence repeat purchase through the mediating role of service quality. Satisfaction and perceived value play a major role in enhancing service quality, but do not directly impact repeat purchase. Interestingly, the direct effect on repeat purchases stems from service quality while recent researches suggest satisfaction is the antecedent. The findings suggest that training companies should invest more resources aimed at enhancing service quality through service delivery training for their employees. Even though prior research has considered the concepts studied here, this study aims to empirically evaluate a variety of antecedent factors that potentially affect repeat purchase. Relationships are established utilizing data collected in Indonesia (an increasingly important consumer market) which adds value to extant knowledge in this area. Keywords: path analysis, perceived value, repeat purchase, satisfaction, service quali


2021 ◽  
Vol 8 (1) ◽  
pp. 1944008
Author(s):  
Mohammed Majeed ◽  
Martin Owusu-Ansah ◽  
Adu-Ansere Ashmond

2021 ◽  
pp. 173-189

The current study was designed to find out relationship between psychological skills and performance efficacy and mediating role of sportsmanship in domestic, national and international hockey players. It was a correlational research employing cross sectional research design in which the sample of 261 hockey players was recruited via purposive sampling. The assessment measures included Psychological Skills Scale for Hockey Players and Cricketers (Solomon, Malik & Kausar, 2019), Youth Sports Value Questionnaire-2 (Lee, Whitehead, & Ntoumanis, 2007) and Collective Efficacy for Sports Questionnaire (Short, Sullivan, & Feltz, 2009). Results showed a significant relationship between psychological skills, sportsmanship and performance efficacy in hockey players, however, perceivedpsychologicalsupport was found to be significant positive predictor of sportsmanship and sportsmanship coined as a significant positive predictor of performance efficacy. Furthermore, sportsmanship was found to be significant mediator between perceived psychological support and performance efficacy. This research will work as an empirical proof for Pakistan Hockey Federation (PHF) to conduct psychological skills training for hockey players for the enhancement of their performance efficacy by signifying theimportance of sportsmanship.


2021 ◽  
Vol 9 (2) ◽  
pp. 1263-1272
Author(s):  
Yirui Song ◽  
Lei Wang

To explore the relationship and mechanism of school loose-tight culture to middle school bullying, a total of 808 students were selected from three middle schools in Dehong Prefecture, Yunnan Province of China, to conduct a questionnaire survey. The study used the school loose-tight culture scale, the collective moral disengagement scale, the collective efficacy scale, and the bullying scale for middle school students. The results showed that (i) school loose-tight culture significantly predicted the occurrence of school bullying; (ii) school loose-tight culture was significantly negatively correlated with collective moral disengagement and school bullying but positively correlated with collective efficacy. Further, collective moral disengagement was significantly positively correlated with school bullying, but collective efficacy was significantly negatively correlated with school bullying; (iii) school loose-tight culture inhibited school bullying through the dual mediating effects of collective moral disengagement and collective efficacy at the same time.


2020 ◽  
Vol 6 (1) ◽  
pp. 23-42
Author(s):  
Hayat M. Awan ◽  
Zara Hayat ◽  
Sahar Hayat ◽  
Rafia Faiz

This paper studies the impact of status consciousness on consumer’s purchase intention and brand equity. It also examines the mediating role of brand associations between status consciousness, purchase intention and brand equity. A self-administered questionnaire was developed and data was collected from a sample of 500 female customers. The results support that status conscious consumers develop associations towards the brands and so they intend to purchase those brands, thus raising the brand equity. The results obtained will help the marketers by focusing on developing strong brand associations for luxurious brands for the status conscious consumers. It will also help in developing marketing strategies specifically designed to promote luxurious brands to increase consumer’s purchase intention and brand equity.


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