Racial Bias in the Sharing Economy and the Role of Trust

2019 ◽  
Author(s):  
Katrine Berg Nødtvedt ◽  
Hallgeir Sjåstad ◽  
Siv Skard ◽  
Helge Thorbjørnsen ◽  
Jay Van Bavel
Keyword(s):  
Racial Bias ◽  
Sharing Economy

Racial bias in the sharing economy and the role of trust and self-congruence.

2021 ◽  
Author(s):  
Katrine Berg Nødtvedt ◽  
Hallgeir Sjåstad ◽  
Siv Rosendahl Skard ◽  
Helge Thorbjørnsen ◽  
Jay J. Van Bavel
Keyword(s):  
Racial Bias ◽  
Sharing Economy

Fraud abroad

2019 ◽  
Vol 13 (2) ◽  
pp. 249-275
Author(s):  
Jake David Hoskins ◽  
Ryan Leick
Keyword(s):  
Sharing Economy ◽  
Gdp Per Capita ◽  
Content Type ◽  
Customer Reviews ◽  
Online Customer Reviews ◽  
Level Of Economic Development ◽  
Per Capita ◽  
Using Data ◽  
Developed Nations

Purpose This study aims to investigate a sharing economy context, where vacation rental units that are owned and operated by individuals throughout the world are rented out through a common website: vrbo.com. It is posited that gross domestic product (GDP) per capita, a common indicator of the level of economic development of a nation, will impact the likelihood that prospective travelers will choose to book accommodations in the sharing economy channel (vs traditional hotels). The role of online customer reviews in this process is investigated as well, building upon a significant body of extant research which shows their level of customer decision influence. Design/methodology/approach An empirical analysis is conducted using data from the website Vacation Rentals By Owner on 1,940 rental listings across 97 countries. Findings GDP per capita serves as risk deterrent to prospective travelers, making the sharing economy an acceptable alternative to traditional hotels for the average traveler. It is also found that the total number of online customer reviews (OCR volume) is a signal of popularity to prospective travelers, while the average star rating of those online customer reviews (OCR valence) is instead a signal of accommodation quality. Originality/value This study adds to a growing agenda of research investigating the effect of online customer reviews on consumer decisions, with a particularly focus on the burgeoning sharing economy. The findings help to explain when the sharing economy may serve as a stronger disruptive threat to incumbent offerings. It also provides the following key insights for managers: sharing economy rental units in developed nations are more successful in driving booking activity, managers should look to promote volume of online customer reviews and positive online customer reviews are particularly influential for sharing economy rental booking rates in less developed nations.

The role of privacy concerns in the sharing economy

2017 ◽  
Vol 21 (10) ◽  
pp. 1472-1492 ◽  
Author(s):  
Christoph Lutz ◽  
Christian Pieter Hoffmann ◽  
Eliane Bucher ◽  
Christian Fieseler
Keyword(s):  
Sharing Economy ◽  
Privacy Concerns

scholarly journals The role of intrinsic and extrinsic motivations in sharing economy post-adoption

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tiago Oliveira ◽  
Iolanda Barbeitos ◽  
Antonela Calado
Keyword(s):  
Extrinsic Motivation ◽  
Private Property ◽  
Sharing Economy ◽  
Mediation Effect ◽  
Continuance Intention ◽  
Mediation Effects ◽  
Content Type ◽  
Digital Platforms ◽  
Intrinsic And Extrinsic Motivations

PurposeThe purpose of this paper is to examine use and sharing economy (SE) continuance intention, and the mediation effects of use between individuals' motivations and SE continuance intention. A theoretical model is developed to explain use and SE continuance intention as intrinsic and extrinsic motivated behaviour, as proposed by self-determination theory. Factors are derived from SE context and supported by published research on SE.Design/methodology/approachThe partial least squares path modelling (PLS-PM) technique is used to test the model in a quantitative study involving 256 users of SE services.FindingsFindings suggest that use and SE continuance can be explained by concurrent intrinsic and extrinsic motivations. Moreover, high environmental concerns may restrain the use of SE services. Findings show that continuance intention is influenced by current use of SE services. Moreover, the study emphasizes the mediation effect of use between intrinsic and extrinsic motivation and SE continuance intention.Research limitations/implicationsThe analysis of use behaviour should be complemented with other measures of use and with data provided by qualitative methods of research. Further research should also consider the effect of different control variables and mediation effects.Practical implicationsBrand managers and companies providing services through digital platforms should address individuals' needs in order to stimulate voluntary engagement in persistent SE practices.Social implicationsThis study informs the consumer in general so that the SE can develop its potential alongside an economy based on the ownership of private property.Originality/valueThis study extends findings on continuance intention research by offering internal motivation factors as predictors of post-adoption behaviour and emphasizes the role of use on SE continuance intention.

EXPRESS: How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness

2021 ◽  
pp. 002224372110551
Author(s):  
Xiaodong Nie ◽  
Zhiyong Yang ◽  
Yinlong Zhang ◽  
Narayanan Janakiraman
Keyword(s):  
Close Association ◽  
Consumer Preference ◽  
Sharing Economy ◽  
Knowledge Gap ◽  
Local Identity ◽  
Global Identity ◽  
Mediating Role ◽  
Managerial Implications ◽  
The Relationship

Given the increasing importance of the global sharing economy, consumers face the decision as to whether to choose an access-based option versus an owning option. However, our understanding of how consumers’ global–local identity may influence their preference for access-based consumption is rather limited. The authors fill this knowledge gap by proposing that consumers high in global identity (“globals”) have a greater preference for access-based consumption than those high in local identity (“locals”). Such effects are mediated by consumers’ consumption openness. Consistent with the “consumption openness” account, the authors find that when the desire for openness is enhanced by a contextual cue, locals’ preference for access-based consumption is elevated, whereas globals’ preference for access-based consumption is unaffected. However, when the desire for openness is suppressed by a contextual cue, globals’ preference for access-based consumption is reduced, whereas locals’ preference for access-based consumption is unaffected. Similarly, consumers’ traveler–settler orientation sets a boundary for the relationship between global–local identity and preference for access-based consumption, given its close association with consumption openness. Theoretical and managerial implications are discussed.

A Study of the Role of Trust in Sharing Economy in the Tourism Industry

2021 ◽  
Vol 12 (4) ◽  
pp. 26-38
Author(s):  
Youngkeun Choi
Keyword(s):  
Personal Information ◽  
Sharing Economy ◽  
Purchase Intentions ◽  
Tourism Industry ◽  
Intention To Purchase

The purpose of this study is to examine the antecedents of trust in sharing economy in the tourism industry which influences consumers' purchase intentions. By presenting the concept of consumers' trust in suppliers, the author develops a model that explores the effects that explain the consumers' trust in suppliers and their intention to purchase in sharing economy. For this, this study surveys 332 Korean consumers using Airbnb and analyzes the data using AMOS 24. In the results, first, consumers' perceive responsiveness of suppliers, the degree to which consumers confide the personal information of suppliers, and consumers' disposition to trust increase their trust in suppliers. Second, consumers' trust in suppliers increases their intention to purchase. Finally, consumers' perceive the responsiveness of suppliers and consumers' disposition to trust among the antecedents of consumer's trust in suppliers increase their intention to purchase through their trust in suppliers.

Cross-Cultural Study of Trust Types in Sharing Economy Organizations

2021 ◽  
pp. 94-108
Author(s):  
Jialei Li ◽  
Tao Meng ◽  
Chunying Li
Keyword(s):  
Cultural Study ◽  
Organizational Trust ◽  
Sharing Economy ◽  
Cross Cultural ◽  
Theoretical Contribution ◽  
Cross Cultural Study

The sharing economy has developed very quickly. However, organizations like Airbnb and Uber have encountered crisis of trust. Academia still does not know what is the type of trust in sharing economy organizations. Therefore, the authors designed two studies, used data from Airbnb, to test 2 hypotheses: (1) the level of inter-organizational trust in sharing economy organizations is relatively positive to the level of participation, and (2) the price of the product or service being shared is relatively negative to the level of participation. The results find out that consumers are more willing to choose non-shared renting methods in China, yet the opposite in America. Under both conditions, price is an important moderator. This shows that the role of trust in China is mainly inter-organizational trust, but interpersonal in America. The theoretical contribution is to reveal the type of trust in the sharing economy organizations, collaborative relations and studies of Airbnb.

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