Striving for Relevance in a Competitive Market: The Case of Leeds Beckett University’s Brand Identity.

2019 ◽  
Author(s):  
Emmanuel Mogaji
Keyword(s):  
Competitive Market ◽  
Brand Identity

scholarly journals Striving for relevance in a competitive market: The case of Leeds Becket University’s brand identity

2018 ◽  
Author(s):  
Emmanuel Mogaji
Keyword(s):  
Competitive Market ◽  
Brand Identity ◽  
Working Paper

A working paper exploring the various logo change of the Leeds Becket University.

scholarly journals Striving for relevance in a competitive market: The case of Leeds Becket University’s brand identity

2018 ◽  
Author(s):  
Emmanuel Mogaji
Keyword(s):  
Competitive Market ◽  
Brand Identity ◽  
Working Paper

A working paper exploring the various logo change of the Leeds Becket University.

Shortage of Skills in the Labor Market: Limited Supply, Lack of Demand, or False Signals from Employers?

2004 ◽  
pp. 76-94 ◽  
Author(s):  
V. Gimpelson
Keyword(s):  
Labor Market ◽  
Competitive Market ◽  
Skilled Workers ◽  
Industrial Enterprises ◽  
Russian Industry ◽  
General Skills ◽  
Limited Supply

The article discusses the issue of shortage of skills in the Russian industry. Using microdata from a survey of industrial enterprises, the author confirms that most of employers complain of difficulties in hiring and attaching skilled workers. In case of mass occupations, this shortage relates mostly to low efficient enterprises, which are unable or unwilling to pay competitive market going wage. More efficient and better paying firms are less likely to face shortage of general skills on the labor market but may face limited supply of specific skills.

EXTENDING THE LUXURY EXPERIENCE TO SOCIAL MEDIA COCREATION OF BRAND IDENTITY IN A BRANDED EXHIBITION

2017 ◽  
Vol 2017 ◽  
pp. 266-267
Author(s):  
Elina Koivisto ◽  
◽  
Pekka Mattila ◽  
Elina Korpela ◽  
Laura Perjo
Keyword(s):  
Social Media ◽  
Brand Identity

STRATEGI BRANDING IDENTITY @SITUGUNUNGSUSPENSIONBRIDGE DI KAB SUKABUMI UNTUK MENINGKATKAN PARIWISATA

2020 ◽  
Vol 4 (1) ◽  
pp. 36-45
Author(s):  
Hilda Sri Rahayu ◽  
Susanne Dida ◽  
Yanti Setianti
Keyword(s):  
Suspension Bridge ◽  
Brand Identity

Penelitian ini dilakukan pada objek wisata situ gunung suspension bridge. tujuan penelitian adalah bagaiamana strategi brand identity yang dilakukan oleh situ gunung melalu media sosial Instagram di akun @situgunungsuspensionbridege dalam menarik wisatawan, serta bagaimana strategi yang dilakukan oleh akun media sosial situ gunung melalui brand identity wisata ini menjadi simbol daya tarik untuk para wisatawan, penelitian ini dilakukan untuk melihat pembentukan brand idenitity yang ada di media sosial instagram terhadap kunjungan wisatawan penulis ingin mengetahui keadaan dari segi perusahaan dan juga dari stakeholder. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan metode studi kasus. Hasil penelitian menunjukan bahwa strategi brand identity di media sosial Instagram @situgunungsuspensionbridge dari yaitu Humas situ gunung yang melakukan pendekatan dengan pemangku kepentingan yaitu Kementerian Lingkungan Hidup dan Kehutanan strategi branding identity yang dilakukan untuk membuat masyarakat yang ada di sekitar Kab Sukabumi serta masyarakat yang ada di lndonesia mengunjungi objek wisata baru branding identity yang dimplementasikan dan dievaluasi dengan baik.

Buying Truth in a Competitive Market

2012 ◽  
Author(s):  
Hong Xu ◽  
Maxwell B. Stinchcombe ◽  
Andrew B. Whinston
Keyword(s):  
Competitive Market

THE GERMAN ACCOUNTING PROFESSION — 1931 AND BEFORE: A REFLECTION OF NATIONAL IDEOLOGIES

1993 ◽  
Vol 20 (2) ◽  
pp. 139-162 ◽  
Author(s):  
Mary E. Harston
Keyword(s):  
Financial Reporting ◽  
Competitive Market ◽  
Embryonic Stage ◽  
Market Forces ◽  
Economic Crises ◽  
Accounting Profession ◽  
Financial Reports ◽  
Cultural Ideologies

The purpose of this paper is to examine how the demand for independent audits and the German accounting profession evolved from the late 1800s to the early 1930s despite the absence of competitive market forces. The paper posits that cultural ideologies, specifically with respect to nationalism, paternalism and anti-individualism, provide reasons for the unique configuration of not only the German corporate/banking structures responsible for originating financial reports but the accounting profession that audited them. As the German accounting profession was in an embryonic stage, it was not capable of successfully confronting the corporate/banking alliance to significantly impact financial reporting or the demand for audits. Economic crises served as the dominant pressure for business reform and legislation mandating audits in Germany.

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