Parental Mediation and Attitude Towards Child and Adolescent Exposure to the Internet. A Marketing Approach

2009 ◽  
Author(s):  
Francisco Sarabia ◽  
Javier Muñoz Senra
Keyword(s):  
Child And Adolescent ◽  
Parental Mediation ◽  
The Internet ◽  
Adolescent Exposure ◽  
Marketing Approach

Parental mediation of internet use and cultural values across Europe: Investigating the predictive power of the Hofstedian paradigm

2014 ◽  
Vol 39 (4) ◽  
Author(s):  
Stefan Mertens ◽  
Leen d’Haenens
Keyword(s):  
Cultural Values ◽  
Research Effort ◽  
Parental Mediation ◽  
European Countries ◽  
The Internet ◽  
Online Data ◽  
Four Dimensions ◽  
High Power Distance ◽  
High Uncertainty ◽  
The Eu

AbstractThe EU Kids Online project aims to enhance knowledge of the experiences and practices of European children and their parents regarding online risks and safety. A crucial research effort by the EU Kids Online network has been a survey in 25 European countries which targeted approximately 1,000 children per country. This article applies a cross-cultural values filter to the data that were gathered on parental mediation and the Internet in this survey. Our intention is to test whether Geert Hofstede’s cross-national research results about national cultural values also apply to the EU Kids Online data on parental mediation. This implies studying collectivism versus individualism, low versus high power distance, masculinity versus femininity and low versus high uncertainty avoidance. We test whether differences between nations on these four dimensions correlate with differences between countries in parental mediation of the Internet and we test which European countries form clusters.

Prevalence of Child and Adolescent Exposure to Community Violence

2003 ◽  
Vol 6 (4) ◽  
pp. 247-264 ◽  
Author(s):  
Bradley D. Stein ◽  
Lisa H. Jaycox ◽  
Sheryl Kataoka ◽  
Hilary J. Rhodes ◽  
Katherine D. Vestal
Keyword(s):  
Community Violence ◽  
Child And Adolescent ◽  
Exposure To Community Violence ◽  
Adolescent Exposure

scholarly journals Child and adolescent exposure to alcohol advertising in Australia's major televised sports

2015 ◽  
Vol 35 (4) ◽  
pp. 406-411 ◽  
Author(s):  
Sherilene Carr ◽  
Kerry S. O'Brien ◽  
Jason Ferris ◽  
Robin Room ◽  
Michael Livingston ◽  
...  
Keyword(s):  
Child And Adolescent ◽  
Alcohol Advertising ◽  
Adolescent Exposure

Marketing on the Internet — who can benefit from an online marketing approach?

2000 ◽  
Vol 27 (4) ◽  
pp. 383-393 ◽  
Author(s):  
Melody Y Kiang ◽  
T.S Raghu ◽  
Kevin Huei-Min Shang
Keyword(s):  
Online Marketing ◽  
The Internet ◽  
Marketing Approach

Marketing 4.0

Web Services ◽  
2019 ◽  
pp. 2172-2195 ◽  
Author(s):  
Ana Isabel Jiménez-Zarco ◽  
Asher Rospigliosi ◽  
María Pilar Martínez-Ruiz ◽  
Alicia Izquierdo-Yusta
Keyword(s):  
Social Media ◽  
Big Data ◽  
Marketing Strategies ◽  
The Internet ◽  
Academic Journals ◽  
Is Research ◽  
Brand Relationship ◽  
Marketing Approach ◽  
Internet And Social Media

Marketing evolves in parallel with technology. During the last five years, Marketing 3.0 has become the most innovative marketing approach, but of growing, is research focusing on Marketing 4.0: the marketing of big data. Much has been speculated, but academic journals have published little about Marketing 4.0. Maybe, because the total understanding of Marketing 4.0 requires: firstly, a depth knowledge about the evolution of marketing, especially about Marketing 3.0, and secondly, an analysis of how a range of technology –not only the Internet and social media- can be used to design marketing strategies that enhance the brand-consumer relationship. Taking into account how consumers' behavior has been changing since the beginning of this century, this chapter seeks to review Marketing 4.0 concepts, analyzing how big data can be used to enhance the consumer-brand relationship.

Sign in / Sign up

Export Citation Format

Share Document