Smart Viewer Counter for Digital Billboards

2019 ◽  
Author(s):  
Yogesh Murumkar ◽  
Ashish Sharma ◽  
Shreya Uppala ◽  
Gaurav Sanas
Keyword(s):  
Digital Billboards

scholarly journals Large-Sized Digital Billboards Hazard

2012 ◽  
Vol 7 (4) ◽  
pp. 367-380
Author(s):  
K. Domke ◽  
K. Wandachowicz ◽  
M. ZalesiŃska ◽  
S. Mroczkowska ◽  
P. Skrzypczak
Keyword(s):  
Digital Billboards

Information and Communication Technology (ICT) for Emergency Services

2013 ◽  
Vol 4 (3) ◽  
pp. 30-43
Author(s):  
Dianne Rahm ◽  
Christopher G. Reddick
Keyword(s):  
Communication Systems ◽  
Emergency Services ◽  
Political Process ◽  
Organizational Factors ◽  
Privacy And Security ◽  
Ict Adoption ◽  
Information And Communication ◽  
Survey Results ◽  
Effective Use ◽  
Digital Billboards

While most would suggest that more effective use of ICT bodes well for emergency services, there are issues associated with the introduction of such use. To explore these issues in Texas, the authors administered a survey of Texas Emergency Services Districts (ESDs). These districts are charged with delivery of emergency and medical services throughout the state and receive modest tax revenue to fund operations. The results show that in Texas ESDs political and organizational factors are important. Budgets are closely related to the political process in the ESDs, so politics plays a central role. Organizational culture and prevailing sentiments in Texas ESDs are generally supportive of ICT adoption and use. While ICT is seen as essential to service delivery, survey results show that problems of interoperability of communication systems is an issue. The most commonly used ICTs include email, GPS, Google Maps, standard web pages, Wi-Fi networks, smart phones, reverse 911, emergency alerts, Facebook, and database management. GIS, You Tube, VOIP, Cloud Computing, Twitter, LinkedIn, Digital Billboards, 311 for non-emergency disaster, 3D mapping, blogs, podcasts, and Wikis were used by few ESDs. When social media are used, they are not used in such a way as to encourage wider participation of the community in information gathering rather they are used only as an alternative traditional delivery service from the ESDs to the community. Data analysis of past events is used to improve performance. Data management issues of significant concerns include privacy and security.

The Role of Digital Marketing in Achieving Sustainable Competitive Advantage

2022 ◽  
pp. 44-60
Author(s):  
Edna Mngusughun Denga ◽  
Narasimha Rao Vajjhala ◽  
Sandip Rakshit
Keyword(s):  
Competitive Advantage ◽  
Digital Marketing ◽  
Sustainable Competitive Advantage ◽  
Business Growth ◽  
Competitive Edge ◽  
Conversion Rates ◽  
Global Companies ◽  
Digital Billboards ◽  
Day By Day

Digital marketing is a growing trend day by day, with internet marketing concepts becoming a powerful medium for digital marketing and electronic devices such as cell phones, digital billboards, tablets and laptops, portable game devices, and many gadgets that help in digital marketing. In this chapter, the role of digital marketing in assisting companies to achieve a sustainable competitive advantage was analyzed. The outbreak of the COVID-19 pandemic has put an end to companies' sales and business growth predictions, and digital marketing is no exception. Digital marketing will be at the forefront as many marketers might be looking for creative ways to sell online, reduce lead costs, increase click-through rates and conversion rates, and seek out what's new in digital marketing. This chapter focuses on understanding digital marketing concepts and how firms can achieve a competitive edge using various examples. This chapter reviews the different digital marketing concepts and strategies adopted by major global companies.

scholarly journals The Development Of Brigthness Evaluation Method For Digital Billboards

2021 ◽  
Vol 1202 (1) ◽  
pp. 012035
Author(s):  
Gunta Krumina ◽  
Liva Volberga ◽  
Gatis Ikaunieks ◽  
Lauris Naumovs
Keyword(s):  
Road Safety ◽  
Evaluation Method ◽  
Low Cost ◽  
Assessment Method ◽  
New Method ◽  
Potential Threat ◽  
Discomfort Glare ◽  
Low Sensitivity ◽  
Digital Billboards ◽  
Glare Effect

Abstract LED-based billboards are becoming increasingly popular due to their low cost, flexibility, and efficiency. On another side, the too-bright digital billboard may pose a potential threat to road safety. The driver’s perception of advertising depends on the different factors, including the billboard’s luminance value. The aim of the study was to develop the assessment method for the digital screen parameters (luminance or illumination) which could be applied by supervising authorities, using budget-friendly devices, such as a lux meter and could be used during the billboard active operation. We tested the recommended method of OAAA and concluded that it is not applied for large billboards (over 25 square-meter) due to the calculated far distance and low sensitivity of lux meter. We have developed the new method based on driver discomfort glare and De Boer ratio. The ratio helps to determine how likely a display is to cause discomfort to those around it. The lower the value, the less discomfort the driver will experience from the billboard. The new method is applied for the active and different size billboard and using lux meter that is not an expensive device. Moreover, we take into account the glare effect of billboard on drivers’ vision.

scholarly journals Digital billboards and road safety

2011 ◽  
Author(s):  
K. Domke ◽  
K. Wandachowicz ◽  
M. Zalesińska ◽  
S. Mroczkowska ◽  
P. Skrzypczak
Keyword(s):  
Road Safety ◽  
Digital Billboards

Evaluation of the Visual Demands of Digital Billboards Using a Hybrid Driving Simulator

2014 ◽  
Vol 58 (1) ◽  
pp. 2214-2218 ◽  
Author(s):  
Frank Schieber ◽  
Kevin Limrick ◽  
Robert McCall ◽  
Andrew Beck
Keyword(s):  
Driving Simulator ◽  
Digital Billboards
Sign in / Sign up

Export Citation Format

Share Document