Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

2003 ◽  
Author(s):  
Amitava Chattopadhyay ◽  
Darren W. Dahl ◽  
Robin Ritchie ◽  
Kimary N. Shahin
Keyword(s):  
Consumer Response ◽  
Hearing Voices ◽  
Speech Characteristics ◽  
The Impact

Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

2003 ◽  
Vol 13 (3) ◽  
pp. 198-204 ◽  
Author(s):  
Amitava Chattopadhyay ◽  
Darren W. Dahl ◽  
Robin J.B. Ritchie ◽  
Kimary N. Shahin
Keyword(s):  
Consumer Response ◽  
Hearing Voices ◽  
Speech Characteristics ◽  
The Impact

The Influence of Social Media Marketing Efforts and Brand Equity on Consumer Response

MEDIASI ◽  
2021 ◽  
Vol 2 (3) ◽  
pp. 163-180
Author(s):  
Dwi Mandasari Rahayu
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Structural Equation ◽  
Consumer Response ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Brand Trust ◽  
Study Results ◽  
Brand Involvement ◽  
The Impact

This research aims to determine the effect of social media marketing on brand equity, the impact on consumer response, and the effect on consumer response. The research methodology used is a survey. The number for the sample is 269 Telkomsel Jabodetabek customers. This study uses three hypothetical relationship models. Data analysis used Structural Equation Modeling (SEM) to determine the test of the effect of independent variables on the dependent variable. The study results indicate the influence of social media marketing efforts on brand equity and consumer response. However, there is no effect between brand equity and consumer response. The limitation of this study is that it only examines Telkomsel's customer respondents and does not examine factors such as brand involvement, brand experience, brand trust, and brand satisfaction.

Understanding firm survival in a global crisis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Uday Salunkhe ◽  
Bharath Rajan ◽  
V. Kumar
Keyword(s):  
Marketing Research ◽  
Firm Survival ◽  
Consumer Response ◽  
Future Research ◽  
Term Survival ◽  
Global Crisis ◽  
Content Type ◽  
Customer Churn ◽  
The Government ◽  
The Impact

PurposeGlobal crises create an environment that is characterized by a fight for survival by countries, companies and citizens. While firms have adopted business initiatives to ensure survival in a global crisis, many measures are geared toward preventing customer churn, declining revenues and eroding market share. Such short-term focus raises an important question regarding long-term survival – how can firms survive a global crisis? The purpose of this study is to investigate how firms can survive a global crisis.Design/methodology/approachThis study considers pandemics as the study context and uses a triangulation methodology (past research, managerial insights and popular press articles) to advance the organizing framework. Using the process study approach, the proposed framework recognizes the onset characteristics of a global crisis with a focus on pandemics and the government actions that reflect the pandemic onset. The framework also identifies a logical order of three marketplace reactions to the pandemic – management response, consumer response and critical business transformations that ultimately lead to firm survival – and advances related research propositions of such reactions.FindingsBy deploying critical business transformations, firms can ensure firm survival in a pandemic by fostering engagement with customers, employees and resources. Additionally, the moderators that influence the relationships between (1) management response and critical business transformations, (2) consumer response and critical business transformations, and (3) critical business transformations and firm survival are identified. Finally, this study presents an agenda for future research.Research limitations/implicationsTo the authors' best knowledge, this is the first study to adopt an interdisciplinary approach to study firm survival in a global crisis such as a pandemic. This study answers the call for more research to the growing field of pandemic research in the areas of marketing research and marketing strategy.Practical implicationsThe learnings from this study can help firms on what to anticipate and how to respond in a crisis such as a pandemic.Social implicationsSocietal welfare is accounted for as firms plan to deal with a crisis.Originality/valueThis is the first study to propose a strategic framework to deal with a crisis that is largely unanticipated where the duration and the impact is not predictable.

Internationally Adopted Children With Unilateral Cleft Lip and Palate—Consonant Proficiency and Perceived Velopharyngeal Competence at the Age of 5

2020 ◽  
Vol 57 (7) ◽  
pp. 849-859 ◽  
Author(s):  
AnnaKarin Larsson ◽  
Carmela Miniscalco ◽  
Hans Mark ◽  
Johnna Sahlsten Schölin ◽  
Radi Jönsson ◽  
...  
Keyword(s):  
Cleft Lip ◽  
Cleft Lip And Palate ◽  
Tertiary Hospital ◽  
Speech Disorders ◽  
Adopted Children ◽  
Daily Lives ◽  
Speech Characteristics ◽  
The Impact ◽  
Percentage Correct ◽  
Internationally Adopted

Objective: To compare consonant proficiency, consonant errors, and the perceived velopharyngeal (VP) competence in internationally adopted (IA) children with unilateral cleft lip and palate (UCLP) and nonadopted (NA) children with the same cleft–palate type at age 5. Design: Case–control study based on phonetic transcriptions of standardized speech recordings of 5-year-olds at a tertiary hospital. Participants: Twenty-five IA children were compared to 20 NA children. All consecutive patients at a cleft lip and palate center participated. Main Outcome Measure(s): Consonant proficiency was measured using percentage consonants correct, percentage consonants correct–adjusted for age, percentage correct place, percentage correct manner, and consonant inventory. Cleft speech characteristics (CSCs), developmental speech characteristics (DSCs), and the perceived VP competence were also measured. Results: The IA children had significantly lower values for all consonant proficiency variables ( p < .05) and a smaller consonant inventory ( p = .001) compared to the NA children. The IA children had a higher frequency of CSCs (IA = 84%, NA = 50%, p < .05) and DSCs (IA = 92%, NA = 65%, p = .057), and twice as many IA children as NA children had perceived VP incompetence (IA = 52%, NA = 25%, p = .17). Conclusions: Severe speech disorder was more common in IA children than in NA children at age 5. Most importantly, the speech disorders seem to be not only cleft-related. More detailed speech assessments with a broader focus are needed for IA children with UCLP. Longitudinal studies are recommended to further investigate the impact of speech difficulties in IA children’s daily lives.

Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons

2002 ◽  
Vol 39 (2) ◽  
pp. 242-252 ◽  
Author(s):  
Carrie M. Heilman ◽  
Kent Nakamoto ◽  
Ambar G. Rao
Keyword(s):  
Conceptual Model ◽  
Consumer Response ◽  
Market Basket ◽  
Shopping Trip ◽  
Shopping Basket ◽  
The Impact

This article studies the impact of in-store “surprise” coupons (e.g., electronic shelf coupons, peel-off coupons) on consumers' total basket of purchases. A conceptual model is developed that (1) predicts that the use of a surprise coupon will increase the size of the shopping basket and the number of unplanned purchases made on the shopping trip and (2) predicts the type of these unplanned purchases. The authors present the results of an in-store experiment and analysis of the Stanford Market Basket Data to test these predictions.

What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response

2001 ◽  
Vol 38 (3) ◽  
pp. 336-348 ◽  
Author(s):  
Mark R. Forehand ◽  
Rohit Deshpandé
Keyword(s):  
Television Advertising ◽  
Consumer Response ◽  
Self Awareness ◽  
Print Advertising ◽  
Verbal Cues ◽  
Targeted Advertising ◽  
Advertising Context ◽  
Advertising Exposure ◽  
The Impact

The authors propose that “ethnic self-awareness”—a temporary state during which a person is more sensitive to information related to his or her own ethnicity—moderates consumer response to targeted advertising. Ethnic self-awareness occurs when a person engages in a process of self-categorization and uses ethnic criteria as the basis for this categorization. The authors hypothesize that “ethnic primes”—visual or verbal cues that draw attention to ethnicity—direct self-categorization and increase ethnic self-awareness. To test these hypotheses, the authors conduct two experiments. Using 109 Asian and Caucasian participants, Experiment 1 assessed the impact of exposure to an Asian ethnic prime on ethnic self-awareness and on response to targeted television advertising. Exposure to an ethnic prime increased the rate at which participants spontaneously mentioned their ethnicity in self-descriptions (a measure of ethnic self-awareness) and caused participants to respond more favorably to same-ethnicity spokespeople and advertising that targeted their ethnicity. Experiment 2 tested the theory in a print advertising context and extended the design by manipulating the type of ethnic prime participants saw (Asian or Caucasian) and the market that the focal advertisement targeted (Asian or Caucasian). Experiment 2 replicated the findings of Experiment 1 when the focal advertisement targeted Asians, but not when it targeted Caucasians.

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