MC or MP: Enterprise Decision-Making Considering Brand Effect and Product Line Cost

2019 ◽  
Author(s):  
Zhenhao Li ◽  
Hong Yang ◽  
Jing Xu
Keyword(s):  
Decision Making ◽  
Product Line ◽  
Brand Effect

scholarly journals MULTI ATTRIBUTE ARCHITECTURE DESIGN DECISION FOR CORE ASSET DERIVATION

2015 ◽  
Vol 77 (9) ◽  
Author(s):  
Shahliza A. Halim ◽  
Dayang N. A. Jawawi ◽  
Noraini Ibrahim ◽  
M. Zulkifli M. Zaki ◽  
Safaai Deris
Keyword(s):  
Decision Making ◽  
Software Reuse ◽  
Product Line ◽  
Architecture Design ◽  
Design Decision ◽  
Functional Requirements ◽  
Detail Design ◽  
Software Product ◽  
Study Implementation

Software Product Line (SPL) is an effective approach in software reuse in which core assets can be shared among the members of the product line with an explicit treatment of variability. Core assets, which are developed for reuse in domain engineering, are selected for product specific derivation in application engineering. Decision making support during product derivation is crucial to assist in making multiple decisions during product specific derivation. Multiple decisions are to be resolved at the architectural level as well as the detailed design level, address the need for assisting the decision making process during core asset derivation. Architectural level decision making is based on imprecise, uncertain and subjective nature of stakeholder for making architectural selection based on non- functional requirements (NFR). Furthermore, detail design level involves the selection of suitable features which have the rationale behind each decision. The rationale for the selection, if not documented properly, will also result in loss of tacit knowledge. Therefore, a multi-attribute architecture design decision technique is proposed to overcome the above mentioned problem. The technique combines Fuzzy Analytical Hierarchy Process (FAHP) with lightweight architecture design decision documentation to support the decision making during core asset derivation. We demonstrate our approach using the case study of Autonomous Mobile Robot (AMR). The case study implementation shows showed that the proposed technique supports software engineer in the process of decision making at the architecture and detail design levels.

Manufacturing Investment and Allocation in Product Line Design Decision-Making

2005 ◽  
Author(s):  
Jeremy J. Michalek ◽  
Oben Ceryan ◽  
Panos Y. Papalambros ◽  
Yoram Koren
Keyword(s):  
Decision Making ◽  
Engineering Design ◽  
Product Line ◽  
Manufacturing Cost ◽  
Design Decision ◽  
Product Line Design ◽  
Product Decision ◽  
Market Consequences ◽  
Line Design ◽  
Is Design

An important aspect of product development is design for manufacturability (DFM) analysis that aims to incorporate manufacturing requirements into early product decision-making. Existing methods in DFM seldom quantify explicitly the tradeoffs between revenues and costs generated by making design choices that may be desirable in the market but costly to manufacture. This paper builds upon previous work coordinating models for engineering design and marketing product line decision-making by incorporating quantitative models of manufacturing investment and production allocation. The result is a methodology that considers engineering design decisions quantitatively in the context of manufacturing and market consequences in order to resolve tradeoffs, not only among performance objectives, but also between market preferences and manufacturing cost.

Floor finish selection in the design of healthcare facilities: a survey of facility managers

Facilities ◽  
2019 ◽  
Vol 37 (9/10) ◽  
pp. 571-599 ◽  
Author(s):  
Manish K. Dixit ◽  
Shashank Singh ◽  
Sarel Lavy ◽  
Wei Yan ◽  
Fatemeh Pariafsai ◽  
...  
Keyword(s):  
Decision Making ◽  
Selection Criteria ◽  
Healthcare Facility ◽  
Product Line ◽  
Healthcare Sector ◽  
Maintenance Cost ◽  
Design Decision ◽  
Content Type ◽  
Healthcare Facilities ◽  
Survey Results

Purpose The purpose of this study is to create a knowledge base for decision-making in healthcare design by seeking, analyzing and discussing the preferences of facility managers of healthcare facilities regarding floor finishes and their selection criteria. The goal is to enable a simplified and holistic selection of floor finishes based on multiple criteria. The authors studied floor finish selection in three healthcare units: emergency, surgery and in-patient units. Design/methodology/approach The authors completed a literature review to identify types of floor finishes currently used in healthcare facilities and the criteria applied for their selection. Using the literature survey results, a questionnaire was designed and administered to healthcare facility managers. The descriptive statistical analysis and the Friedman and Wilcoxon signed-ranks tests were used for reporting and analyzing the survey data. Findings The top five floor finishes used in the healthcare sector were identified as vinyl flooring, vinyl composite tile (VCT), rubber, linoleum and ceramic flooring. The top five selection criteria for floor finishes were durability, infection control, ease of maintenance, maintenance cost and user safety. The non-parametric test results show that the floor finish rankings and selection criteria were similar in the three healthcare units under study. Originality/value The most significant contribution of this research is to the design decision-making process of healthcare facilities. These results offer an understanding of what floor finishes are preferred by healthcare facility managers and why. This knowledge is crucial for designers and facility managers to make informed choices and floor finish manufacturers to keep their product line relevant to the industry.

Ethical decision making in a critical development phase

2012 ◽  
Vol 2 (8) ◽  
pp. 1-11
Author(s):  
Hao Chen ◽  
Xiaoming Zheng ◽  
Lijuan Liu
Keyword(s):  
Decision Making ◽  
Business Ethics ◽  
Ethical Decision ◽  
Ethical Decision Making ◽  
Moral Dilemmas ◽  
Product Line ◽  
Social Benefits ◽  
Development Phase ◽  
Market Demand ◽  
Content Type

Subject area Ethical decision making, business ethics. Study level/applicability This case is applicable to MBA, EDP and EMBA courses. Case overview TOREAD, a professional provider of outdoor equipment in China, started in business by producing and selling tents. To meet market demand, TOREAD expanded its product line which ranges from outdoor durable tent products to “pan-outdoor” products including footwear and clothing. During the critical expansion phase, TOREAD was challenged by a quality problem in a batch of outsourced sandals that had been manufactured by a contracted supplier. By researching different options and going through an ethical decision making process, TOREAD made the choice of destroying all “problem sandals”. Since then, TOREAD has focused development on product quality improvement and product innovation to establish a sustainable brand image and generate social benefits. TOREAD's decision making in the critical development phase helped it to become the leader in the outdoor product industry in China. Expected learning outcomes This case may be used for courses such as business ethics and strategy. By learning this case, students can understand the process of making ethical decisions when facing moral dilemmas among corporate decision makers, employees and relevant interested parties, and learn how to make strategic decisions to balance company profit growth and social benefits in critical development phases. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Outcomes of decision speed

2014 ◽  
Vol 48 (5/6) ◽  
pp. 982-1008 ◽  
Author(s):  
Paraskevas Argouslidis ◽  
George Baltas ◽  
Alexis Mavrommatis
Keyword(s):  
Decision Making ◽  
Theoretical Background ◽  
Product Line ◽  
Environmental Turbulence ◽  
Environmental Complexity ◽  
Content Type ◽  
Financial Outcomes ◽  
Decision Area ◽  
Decision Speed ◽  
Product Elimination

Purpose – This paper aims to consider decision speed’s role in the largely neglected decision area of product elimination. Design/methodology/approach – Drawing on an inter-disciplinary theoretical background (e.g. organisational, decision speed and product elimination theories), the authors develop and test a framework for decision speed’s effects on the market and financial outcomes of a stratified random sample of 175 consumer product eliminations. Findings – In contrast to decision speed research that hypothesised (and often failed to confirm) linearity, results show inverted ∪-shaped decision speed-to-decision outcomes relationships, with curvatures moderated by product importance, environmental complexity and turbulence. Research limitations/implications – Findings are suggestive of several implications for the above theories (e.g. contribution to the dialogue about performance-enhancing value of rational vs incremental decision-making; evidence that excessive decision speed may become too much of a good thing). Certain design limitations (e.g. sampling consumer goods’ manufacturers only) point at avenues for future inquiry into the product elimination decision speed-to-outcomes link. Practical implications – Managerially, the findings suggest that product eliminations’ optimal market and financial outcomes depend on a mix of speed and search in decision-making and that this mix requires adjustments to different levels of product importance, interdependencies with other decision areas of the firm and environmental turbulence. Originality/value – The paper makes a twofold contribution. It enriches decision speed research, by empirically addressing speed’s outcomes in relation to a decision area that is not necessarily strategic and represents the first explicit empirical investigation into outcomes of decision speed in product line pruning decision-making.

Exploring the Structure of the Crisis Management Team

2011 ◽  
Vol 460-461 ◽  
pp. 15-20
Author(s):  
Jian Xi Shi ◽  
Yan Cui
Keyword(s):  
Decision Making ◽  
Crisis Management ◽  
Nominal Group Technique ◽  
Product Line ◽  
Management Team ◽  
Nominal Group ◽  
Decision Making Process ◽  
Government Officials ◽  
Modified Nominal Group Technique ◽  
New Perspective

The purpose of this article is to introduce a new perspective into the crisis management team rather than to focus on how to train the crisis management team like many recent researches. This paper adds product-line employees, shareholders, customer representatives, government officials to the crisis management team and use the modified nominal group technique in the decision-making process, which improves the efficiency of the team.

Application of the Generational Variety Index: A Retrospective Study of iPhone Evolution

2012 ◽  
Author(s):  
Gopal Nadadur ◽  
Matthew B. Parkinson ◽  
Timothy W. Simpson
Keyword(s):  
Decision Making ◽  
Retrospective Study ◽  
Product Line ◽  
Design Decision ◽  
Design Recommendations ◽  
Design Evolution ◽  
The Future ◽  
Actual Design ◽  
Retrospective Nature ◽  
Generational Variety Index

The generational variety index (GVI) helps identify the components of product variants that are most likely to require redesign in the future. These components can then be embedded with the flexibility required for them to be easily modifiable; the remaining components can be designed into a platform. This paper describes the application of the GVI technique in studying the evolution of the Apple iPhone, which was first released in 2007 and has since undergone multiple redesigns. The analysis includes the five generations of the iPhone (original, 3G, 3GS, 4, and 4S) and focuses primarily on mechanical sub-systems. The results of the analysis and subsequent design recommendations are compared with the actual design evolution of the iPhone product line. For certain subsystems, this comparison reveals a divergence in Apple’s design decision-making from the evolution recommended by the GVI technique. Limitations include its retrospective nature and the use of only publicly available data.

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