Money-Back Guarantees in Distribution Channels: The Role of Multilateral Bargaining

2019 ◽  
Author(s):  
Yufei Huang ◽  
Tingliang Huang
Keyword(s):  
Distribution Channels ◽  
Multilateral Bargaining

scholarly journals Environmental marketing as an optimal system of marketing and certification as a part of commodity policy

2021 ◽  
pp. 189-195
Author(s):  
A. Rashchenko
Keyword(s):  
Distribution System ◽  
Distribution Channels ◽  
Main Role ◽  
Environmental Characteristics ◽  
Sales Channel ◽  
The Core ◽  
Environmental Marketing ◽  
Certification Procedure ◽  
Enterprise Policy

The article reveals some aspects of environmental marketing. The issue of choosing the optimal sales system and certification as part of enterprise policy is studied. It is established that products with excellent environmental characteristics, when organizing the system of its distribution often require specific conditions of storage of goods and compliance with certain rules in its sale. It was found that in order to choose the distribution channels of environmentally friendly products was optimal, it is necessary to follow a certain algorithm. Firstly, it is advisable to have a clearly defined purpose of organizing the sales channel. Secondly, to formulate the conditions and restrictions under which a certain distribution system is chosen. Thirdly, determine sales goals and measures to achieve them. The developed algorithm will ensure compliance of the selected system with environmental, economic, and consumer criteria for the operation of the enterprise within the concept of environmental marketing. Within the concept of environmental marketing, the certification procedure is a means of confirming the presence in the products or activities of the enterprise of different environmental characteristics, which are the core of product policy and are declared in communications. The main role of certification in the formation of demand and promotion of pro-environmental products is to disseminate information about certain characteristics of products or activities of the enterprise and confirm the reliability of such information. The effectiveness of certification as a tool of environmental marketing is to provide consumers and other members of the contact audience with certain guarantees to ensure that all stages of production (or product components) meet certain standards or requirements, as well as minimize the likelihood that the company will adversely affect the environment.

scholarly journals STUDY OF POSSIBILITIES TO ESTABLISH REGIONAL TRANSPORT TERMINAL IN KAUNAS

Transport ◽  
2007 ◽  
Vol 22 (2) ◽  
pp. 118-121 ◽  
Author(s):  
Gintautas Labanauskas ◽  
Ramūnas Palšaitis
Keyword(s):  
International Business ◽  
Distribution Channels ◽  
Legal Aspects ◽  
Intermodal Transport ◽  
Material Flows ◽  
Control Material ◽  
Regional Transport ◽  
Business System ◽  
The Creation

The article describes the creation of regional transport terminals and their usage as a tool to control material flows in the distribution channels. In the first part of the article the authors analyze the role of intermodal transport terminal within international business system, legal aspects of Lithuanian and EU regulations as well as the laws of Lithuanian transport regional transport terminal establishment in Kaunas. The evaluation of alternative locations for establishment of terminal in Kaunas region is presented.

CHARACTERISTICS OF ORGANIZING AND MANAGING SALES ACTIVITIES USING THE EXAMPLE OF “OOO LAMZUR”

2020 ◽  
Vol 10 (6) ◽  
pp. 1001-1015
Author(s):  
E.A. Leonenko ◽  
◽  
S.V. Kunev ◽  
N.N. Chindyaykina ◽  
◽  
...  
Keyword(s):  
Economic Activity ◽  
Visual Analysis ◽  
Distribution Channels ◽  
Enterprise Management ◽  
Competitive Advantages ◽  
New Methods ◽  
Confectionery Products ◽  
Marketing Activities ◽  
Further Development

In modern conditions, the further development of the market economy puts each subject of economic activity in very difficult conditions. For the survival and effective functioning of an organization, it is no longer enough to simply produce goods in the maximum possible volume, it is especially important to sell these goods. The significant role of sales activities in the enterprise management requires searching for new methods of improvement, one of which is the revision of existing and the development of new optimal distribution channels under conditions of environmental uncertainty. Currently, distribution channels for final products are a complex multi-structure system with active elements, operating in a dynamically developing market environment. Studies by economists show that the complexity (complexity) of this system is based not on the number of elements, but on the nature of the network structure (the complexity of the structure of the system and the interactions of its components). This article presents a visual analysis of the sales activities of one of the largest Russian confectionery manufacturers - “OOO Lamzur”. For this kind of enterprises, the organization of sales activities is very important in ensuring economic efficiency and achieving high competitive advantages. In the marketing activities of the investigated enterprise, a number of problem areas are identified that impede its development. In the process of analyzing sales activities, a number of shortcomings were noted, the key of which is the loss by the enterprise of such sales functions as establishing feedback with consumers. In the course of the study, the effectiveness of the marketing activities of “OOO Lamzur” was assessed based on the analysis of the dynamics of sales of confectionery products, as well as by interviewing customers.

The Role of Private Labels in the Organic Food Market

2019 ◽  
pp. 347-375
Author(s):  
Miguel Llorens ◽  
Sonia Carcelén
Keyword(s):  
Organic Food ◽  
Product Category ◽  
Food Product ◽  
Distribution Channels ◽  
Current Status ◽  
Store Brand ◽  
Developed Economies ◽  
Comprehensive Picture ◽  
Food Market

The organic food market has become one of the most rapidly growing sectors in developed economies around the world in the last decade, but it has not grown at the same pace in all the countries. The review of literature clearly indicates that the main motivations of the Spanish consumer to buy organic food are Health, Taste and Quality; also reveals that the main barriers are related to Price and Availability. The organic Store Brand appears as an opportunity for retailers to overcome those barriers, the price gap and the lack of availability. This study investigates the role of Store Brands in the development of the organic food product category. The authors provide a comprehensive picture of the current status in the Spanish distribution channels and review some PL strategies for the retailers to develop the category in different marketing areas such as branding, labelling, pricing, merchandising and promotion.

Determining the Role of Communication and Distribution Channels for Organic Foods

2017 ◽  
pp. 149-164
Author(s):  
V. Aslihan Nasir ◽  
Suphan Nasir
Keyword(s):  
Information And Communication Technologies ◽  
Online Social Networks ◽  
Organic Food ◽  
Great Majority ◽  
Distribution Channels ◽  
Organic Foods ◽  
Information And Communication ◽  
Organic Food Consumption ◽  
Source Of Information

While, the market for organic foods is growing; the proportion of consumers who buy organic foods is still considered low. The role of communication activities is very important for promoting the organic food consumption. In order to create awareness and generate demand for organic foods, companies need to use effective communication tools. Companies in the agribusiness sector try to take advantage of the information and communication technologies in the digital era with the purpose of communicating the value of their offer to consumers. Companies need to know which information sources (channels) are most influential in purchase decision while communicating with consumers. Thus, the aim of this study is to examine consumers' credibility perceptions of communication channels that are used to promote organic food. The great majority of the respondentsin this study mentioned that they had never seen organic food ads. However, a significant number of consumers who had seen organic food ads declared Internet as the medium they had exposed to organic food ads. Nevertheless, our study revealed that the respondents did not perceive Internet as a credible source of information about organic foods. Yet, online social networks were perceived as more reliable source of information about organic foods when compared to majority of traditional media such as radio and newspaper ads. The distribution channels that consumers prefer to purchase organic foods was also investigated; and it is found that a significant portion of the consumers choose supermarkets and neighborhood bazaars for their organic food shopping whereas Internet/online shops and pharmacy stores were shown as the least preferred shopping alternatives. Finally, a substantial majority of the consumers mentioned high prices and availability as the main barriers against buying organic foods.

The Role of Private Labels in the Organic Food Market

2016 ◽  
pp. 359-387
Author(s):  
Miguel Llorens ◽  
Sonia Carcelén
Keyword(s):  
Organic Food ◽  
Product Category ◽  
Food Product ◽  
Distribution Channels ◽  
Current Status ◽  
Store Brand ◽  
Developed Economies ◽  
Comprehensive Picture ◽  
Food Market

The organic food market has become one of the most rapidly growing sectors in developed economies around the world in the last decade, but it has not grown at the same pace in all the countries. The review of literature clearly indicates that the main motivations of the Spanish consumer to buy organic food are Health, Taste and Quality; also reveals that the main barriers are related to Price and Availability. The organic Store Brand appears as an opportunity for retailers to overcome those barriers, the price gap and the lack of availability. This study investigates the role of Store Brands in the development of the organic food product category. The authors provide a comprehensive picture of the current status in the Spanish distribution channels and review some PL strategies for the retailers to develop the category in different marketing areas such as branding, labelling, pricing, merchandising and promotion.

scholarly journals The Role Analysis of Waste Bank in Improving the Community's Creative Economy (Study at Ketumbar Pamulang Waste Bank)

2020 ◽  
Vol 3 (4) ◽  
pp. 3262-3269
Author(s):  
Gunartin Gunartin ◽  
Edi Mulyanto ◽  
Denok Sunarsi
Keyword(s):  
Development Process ◽  
Distribution Channels ◽  
Primary Sources ◽  
Creative Economy ◽  
Sources Of Information ◽  
Waste Products ◽  
Waste Bank ◽  
Used Goods ◽  
The Coordinator

The research objective with the title "Analysis of the Role of Waste Banks to Improve the Creative Economy of the Community (Study at the Pamulang Garbage Bank) wants to know and describe the role of waste banks in an effort to improve the community's economy. Research with the object of the Ketumbar waste bank which is located at RW 18 Banda Baru Pamulang, South Tangerang uses a descriptive qualitative approach to explain the existing phenomena or symptoms. The waste bank has a big enough role in dealing with waste problems that have not yet been handled effectively and efficiently. It is hoped that the presence of a waste bank will be able to contribute to reducing the volume of waste as well as improving the creative economy of the community. The research, which uses researchers as its instrument, by conducting data collection techniques through interviews and document studies, determines the coordinator of the Benda Baru waste bank and his three teams as the key informants, which are the primary sources of information. The results show that the role of the waste bank has been able to improve the creative economy of the community but has not been optimal because what has been done is only as a container, the distributor has returned to the stall, has not yet reached the recycling development process so as to produce competitive production if marketed because it is constrained by the craftsmen who have creative power and marketing the creations of used goods craftsmen. This is because people still look down on used goods even though they have been recycled and the government's attention is not yet optimal in opening distribution channels for creative waste products. So the role of the new garbage nk plays a role as an intermediary for the community with used goods collectors stalls.

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