Luxury Brand Licensing: Free Money or Brand Dilution?

2019 ◽  
Author(s):  
Kenan Arifoglu ◽  
Christopher S. Tang
Keyword(s):  
Luxury Brand ◽  
Brand Dilution

When luxury brand rejection causes brand dilution

2021 ◽  
Vol 129 ◽  
pp. 110-121
Author(s):  
Dina Khalifa ◽  
Paurav Shukla
Keyword(s):  
Luxury Brand ◽  
Brand Dilution

Luxury brand dilution: investigating the impact of renting by Millennials on brand equity

2018 ◽  
Vol 26 (4) ◽  
pp. 473-482 ◽  
Author(s):  
Areti T. Vogel ◽  
Sasikarn Chatvijit Cook ◽  
Kittichai Watchravesringkan
Keyword(s):  
Brand Equity ◽  
Luxury Brand ◽  
Brand Dilution ◽  
The Impact

THE STATE OF KNOWLEDGE ON LUXURY BRAND MARKETING: A REVIEW OF THE LITERATURE

2015 ◽  
Vol 1 (5) ◽  
pp. 91-96
Author(s):  
Charles R. Taylor ◽  
◽  
John Costello ◽  
Eunju Ko
Keyword(s):  
The State ◽  
Review Of The Literature ◽  
Luxury Brand ◽  
Brand Marketing

EXAMINATION OF INFORMATION SOURCES FOR MILLENNIAL CONSUMERS’ LUXURY BRAND CONSUMPTION

2019 ◽  
Vol 2019 ◽  
pp. 372-373
Author(s):  
Ui-Jeen Yu ◽  
◽  
Eunjoo Cho ◽  
Jihyun Kim
Keyword(s):  
Information Sources ◽  
Luxury Brand

THE DIFFERENTIAL EFFECTS OF FACE GAIN VERSUS FACE LOSS ON LUXURY BRAND CONSUMPTION

2019 ◽  
Vol 2019 ◽  
pp. 266-266
Author(s):  
Jianping Liang ◽  
◽  
Rajeev Batra ◽  
Zhuomin Shi
Keyword(s):  
Luxury Brand ◽  
Differential Effects

THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE

2018 ◽  
Vol 2018 ◽  
pp. 698-698
Author(s):  
Aurélie Hemonnet-Goujot ◽  
◽  
Pierre Valette-Florence
Keyword(s):  
Brand Love ◽  
Luxury Brand
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