Pro-Environmental Incentives and Loss Aversion: A Field Experiment on Electricity Saving Behavior

Author(s):  
Claus Ghesla ◽  
Manuel Grieder ◽  
Jan Schmitz ◽  
Marcel Stadelmann
Energy Policy ◽  
2020 ◽  
Vol 137 ◽  
pp. 111131 ◽  
Author(s):  
Claus Ghesla ◽  
Manuel Grieder ◽  
Jan Schmitz ◽  
Marcel Stadelmann

2020 ◽  
Vol 15 (8) ◽  
pp. 1241-1250
Author(s):  
Nguyen Ngoc Hien ◽  
Pham Hoang Chi

In the context of dramatically increase in electricity demand, Vietnam's potential for power supply remains limited. Research and promotion of electricity saving behavior of households become significant to reduce electricity consumption and protect ecological environment. This study incorporates elements of planned behavior theory (TPB) and norm activation model (NAM) as the basis for developing and extending key assumptions. In addition, expansion TPB is used to study influence factors affecting electricity saving behavior. Through a sample of 395 randomly selected residents in Tay Ninh Province and Ho Chi Minh city in Vietnam, the proposals were checked using a structural equation model (SEM). The results showed that the factors in TPB and NAM (such as perceived behavioral control, subjective norm, attitude, personal moral norm) and additional factor (perceived benefit) are the important factors that influence resident's intention of saving electricity. Moreover, electricity saving behavior is strongly influenced by the intention of saving electricity, perceived benefit, policy and social propaganda. Based on these results, some inferences are drawn, and recommendations are made for policy makers and further research proposals are discussed.


2020 ◽  
Vol 130 (632) ◽  
pp. 2329-2353
Author(s):  
Erwin Bulte ◽  
John A List ◽  
Daan van Soest

Abstract Social scientists have recently explored how framing of gains and losses affects productivity. We conducted a field experiment in peri-urban Uganda, and compared output levels across 1,000 workers over isomorphic tasks and incentives, framed as either losses or gains. We find that loss aversion can be leveraged to increase the productivity of labour. The estimated welfare costs of using the loss contract are quite modest—perhaps because the loss contract is viewed as a (soft) commitment device.


2022 ◽  
Author(s):  
Avni Shah ◽  
Hal Hershfield ◽  
David Munguia Gomez ◽  
Alissa Fishbane

Abstract One psychological barrier impeding saving behavior is the inability to fully empathize with one’s future self. Future self interventions have improved savings by helping people overcome this obstacle. Despite the promise of such interventions, previous research has focused predominantly on hypothetical contexts and western settings where the target sample has been predominantly undergraduate. Do interventions that encourage people to more concretely consider their future selves during retirement still have a positive effect on behavior in consequential, real-world savings decisions? Using a field experiment in Mexico (N = 7,603), where less than 1% make a voluntary savings contribution annually, we developed a low-cost, easy-to-implement intervention to test whether concrete thinking about one’s future life improves recurring retirement savings signups relative to a status quo, control group. We find that future self decision aids significantly improved the likelihood of signing up for an automatic recurring savings plan by nearly four times compared to the control.


2020 ◽  
Vol 2 (1) ◽  
Author(s):  
Haobo Zhang ◽  
Jia Tang ◽  
Peng Chen

In order to explore the influencing factors of electricity-saving behavior, based on the survey data of residents' electricity consumption habits in some areas of Sichuan province, SPSS was used to analyze the differences of different electricity-saving behaviors. And then we establish factor analysis model, induce and extract the common factors that affect the electricity saving behavior. The results show that there are significant differences between psychological cost, behavioral cost, lack of relevant knowledge and electricity cost. They are three common factors that affect the implementation of electricity saving behavior, and the cumulative explainable rate is 52.302%.


2020 ◽  
Vol 12 (12) ◽  
pp. 4815 ◽  
Author(s):  
Lanlan Li ◽  
Huayang Ming ◽  
Ranran Yang ◽  
Xuan Luo

Exploring the factors affecting residents’ electricity-saving behavior and their mechanisms of action is an important way to conserve regional energy and reduce emissions. Integrating the theory of planned behavior (TPB) and norm activation model (NAM) and introducing the external policy factors, a model of the factors influencing habituation and investment electricity-saving behavior was constructed and an empirical study of urban residents in Hefei city, China was conducted. The results show that residents’ knowledge of the electricity price policy indirectly affects their habitual intentions by affecting their attitudes whereas residents’ knowledge of the subsidy policy have direct effects on their investment intentions. Environmental concern can directly affect residents’ habituation and investment intentions and also indirectly affect their habituation ones by affecting their personal moral norm. However, its indirect effect on the investment intention is not significant. Perceived behavioral control has a significant positive impact on residents’ investment intentions and behaviors, but the impacts on their habituation ones are not significant. The relationships between the personal moral norm and the two kinds of intention and behavior are opposite to those of perceived behavior control. Relevant policy implications for the government, household appliance enterprises, and power enterprises are provided.


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