scholarly journals Motivational Crowding Out Effects in Charitable Giving: Experimental Evidence

Author(s):  
Stephan MMller ◽  
Holger Andreas Rau
2020 ◽  
Vol 49 (5) ◽  
pp. 951-968
Author(s):  
Etienne Denis ◽  
Claude Pecheux ◽  
Luk Warlop

Commonly regarded as an important driver of donation behavior, public recognition also can reduce donations. With three studies, this research manipulates whether donors receive public, private, imposed, or optional forms of recognition; the results show that the influence of recognition on the decision to donate is moderated by donors’ need for social approval. Whereas public recognition improves charitable giving among people with higher need for approval, imposing recognition reduces donations among people with lower need, suggesting a potential crowding-out effect on prior motives (Study 1). This penalty for public recognition disappears when the public recognition is optional (Study 2). When public recognition is saliently imposed (not requested), donation likelihood increases, suggesting that donors’ potential concerns about observers’ suspicion of their true motives is reduced (Study 3). This research highlights conditions in which public recognition encourages charitable giving and paves the way for further research on social dimensions of generosity.


2017 ◽  
Vol 114 (28) ◽  
pp. 7301-7306 ◽  
Author(s):  
Matthew Chao

Research has shown that extrinsic incentives can crowd out intrinsic motivation in many contexts. Despite this, many nonprofits offer conditional thank-you gifts, such as mugs or tote bags, in exchange for donations. In collaboration with a nonprofit, this study implements a direct mail field experiment and demonstrates that thank-you gifts reduced donation rates in a fundraising campaign. Attention-based multiattribute choice models suggest that this is because prospective donors shift attention to the salient gift offer, causing them to underweight less salient intrinsic motives. Attention to the gift may also cause individuals to adopt a more cost–benefit mindset, further de-emphasizing intrinsic motives. Consistent with these hypotheses, crowding out was driven by those who donated higher amounts in the previous year (i.e., those who likely had higher intrinsic motivation). In a complementary online experiment, thank-you gifts also reduced donation rates but only when the gift was visually salient. This corroborates the mediating role of attention in crowding out. Taken together, the laboratory and field results demonstrate that this fundraising technique can be demotivating in some contexts and that this may occur through an attention-based mechanism.


2019 ◽  
Vol 159 ◽  
pp. 75-100 ◽  
Author(s):  
Maja Adena ◽  
Jeyhun Alizade ◽  
Frauke Bohner ◽  
Julian Harke ◽  
Fabio Mesters

2016 ◽  
Vol 131 ◽  
pp. 61-74 ◽  
Author(s):  
Gary Charness ◽  
Ramón Cobo-Reyes ◽  
Ángela Sánchez

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