Measuring the Impact of Crowdsourcing Features on Mobile App User Engagement and Retention: A Randomized Field Experiment

2017 ◽  
Author(s):  
Zhuojun Gu ◽  
Ravi Bapna ◽  
Jason Chan ◽  
Alok Gupta
Keyword(s):  
Field Experiment ◽  
Mobile App ◽  
User Engagement ◽  
Randomized Field Experiment ◽  
The Impact

scholarly journals Measuring the Impact of Crowdsourcing Features on Mobile App User Engagement and Retention: A Randomized Field Experiment

2021 ◽  
Author(s):  
Zhuojun Gu ◽  
Ravi Bapna ◽  
Jason Chan ◽  
Alok Gupta
Keyword(s):  
Interaction Effect ◽  
Randomized Control Trial ◽  
Mobile Apps ◽  
Mobile App ◽  
User Engagement ◽  
Mobile Gaming ◽  
Randomized Field Experiment ◽  
Randomized Control ◽  
The Impact ◽  
Positive Effect

The most commonly cited issues with mobile apps are low user engagement and retention levels. In this paper, we use a randomized control trial to test the efficacy of crowdsourcing on enhancing user engagement and retention in the context of mobile gaming apps. We examine two specific crowdsourcing features: the ability to submit content and the ability to access crowdsourced content. We find that the content submission significantly increases engagement and retention by reducing users’ hazard of ending a session by approximately 11% relative to the baseline and reducing the hazard of abandoning the game app by 14%. In contrast, giving users the ability to access crowdsourced content has no significant effect on engagement but has a positive effect on retention by reducing the hazard of abandoning the game app by 13%. Surprisingly, we find that the interaction effect of these two crowdsourced features is negative on user engagement. Individually, the submission feature manifests itself via empowering users to control their product use experience, whereas the access feature’s positive effect on retention is mediated by diversity and novelty of content. However, the two effects are not complementary. It turns out when these two features are given together, the empowerment enabled by one’s own submission is crowded out by others’ submissions, and this dominates the diversity benefit. Crowdsourcing features have heterogeneous impact on different user segments, with heavy users and users of longer tenure being more affected by the crowdsourcing features. This paper was accepted by Anandhi Bharadwaj, information systems.

The impact of an adult education voucher program: Evidence from a randomized field experiment

2012 ◽  
Vol 96 (7-8) ◽  
pp. 569-583 ◽  
Author(s):  
Guido Schwerdt ◽  
Dolores Messer ◽  
Ludger Woessmann ◽  
Stefan C. Wolter
Keyword(s):  
Adult Education ◽  
Field Experiment ◽  
Voucher Program ◽  
Randomized Field Experiment ◽  
Education Voucher ◽  
The Impact

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment

2019 ◽  
Vol 30 (2) ◽  
pp. 523-539 ◽  
Author(s):  
Tianshu Sun ◽  
Lanfei Shi ◽  
Siva Viswanathan ◽  
Elena Zheleva
Keyword(s):  
Field Experiment ◽  
Large Scale ◽  
Mobile App ◽  
Randomized Field Experiment

Testing the Impact of Access to Basic Bank Accounts: A Randomized Field Experiment in three countries

2016 ◽  
Author(s):  
Pascaline Dupas ◽  
Jonathan Robinson ◽  
DIEGO UBFAL ◽  
Dean Karlan ◽  
Sneha Stephen ◽  
...  
Keyword(s):  
Field Experiment ◽  
Randomized Field Experiment ◽  
Bank Accounts ◽  
The Impact

scholarly journals Heads or Tails: The Impact of a Coin Toss on Major Life Decisions and Subsequent Happiness

2020 ◽  
Author(s):  
Steven D Levitt
Keyword(s):  
Field Experiment ◽  
Large Scale ◽  
Status Quo ◽  
Research Subjects ◽  
Major Life ◽  
Coin Toss ◽  
Randomized Field Experiment ◽  
The Status ◽  
Life Decisions ◽  
The Impact

Abstract Little is known about whether people make good choices when facing important decisions. This article reports on a large-scale randomized field experiment in which research subjects having difficulty making a decision flipped a coin to help determine their choice. For important decisions (e.g. quitting a job or ending a relationship), individuals who are told by the coin toss to make a change are more likely to make a change, more satisfied with their decisions, and happier six months later than those whose coin toss instructed maintaining the status quo. This finding suggests that people may be excessively cautious when facing life-changing choices.

scholarly journals The Impact of Personalized Information on Vote Intention: Evidence from a Randomized Field Experiment

2019 ◽  
Vol 81 (3) ◽  
pp. 833-847 ◽  
Author(s):  
Joëlle Pianzola ◽  
Alexander H. Trechsel ◽  
Kristjan Vassil ◽  
Guido Schwerdt ◽  
R. Michael Alvarez
Keyword(s):  
Field Experiment ◽  
Randomized Field Experiment ◽  
Vote Intention ◽  
The Impact

Evaluating the impact of the live healthy, work healthy program on organizational outcomes: A randomized field experiment.

2021 ◽  
Author(s):  
Nicholas J. Haynes ◽  
Robert J. Vandenberg ◽  
Mark G. Wilson ◽  
David M. DeJoy ◽  
Heather M. Padilla ◽  
...  
Keyword(s):  
Field Experiment ◽  
Organizational Outcomes ◽  
Randomized Field Experiment ◽  
Healthy Work ◽  
The Impact
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