A Longitudinal Cross-Product Analysis of Media-Budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries
2019 ◽
Vol 45
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pp. 1-15
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Keyword(s):
2017 ◽
Vol 9
(3)
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1983 ◽
Vol 48
(12)
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pp. 3660-3673
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