(The Approaches to the Choice of Marketing Strategies in the Promotion of a Tourist Destination)

2015 ◽  
Author(s):  
Natalya Nikolaevna Kiselyova
Keyword(s):  
Marketing Strategies ◽  
Tourist Destination

scholarly journals Marketing turístico y fiestas locales: estudio de caso de Las Fallas de Valencia

2020 ◽  
pp. 363-380
Author(s):  
Iris Ruiz Feo
Keyword(s):  
Cultural Heritage ◽  
Marketing Strategies ◽  
Intangible Cultural Heritage ◽  
Tourist Destination ◽  
Estudio De Caso

El artículo pretende mostrar la necesidad de emplear estrategias de marketing turístico en la oferta de la Fiesta de las Fallas que tienen lugar en Valencia (España), declaradas Patrimonio Cultural Inmaterial de la Humanidad en 2016. Se desarrolla la teoría acerca de esta herramienta, argumentando las características y capacidades del evento y fundamentando su importancia como pieza clave en el desarrollo del turismo cultural valenciano. Los datos recogidos y las entrevistas abiertas realizadas manifiestan que la Fiesta de las Fallas debe considerarse un producto turístico y emplear estrategias que muestren la autenticidad y singularidad de Valencia como destino turístico. The article aims is to show the need to apply tourist marketing strategies on The Fallas Festival’s offer which taking place in Valencia (Spain), declared Intangible Cultural Heritage of Humanity in 2016. The theory about this tool is developed in this article, arguing the festival’s characteristics and capabilities and substantiating its importance as a cornerstone in the development of valencian cultural tourism.The data collected and the open-ended interviews indicate than The Fallas Festival should be considered a tourist product and use strategies showing the Valencia’s authenticity and singularity as a tourist destination.

scholarly journals Strategies for Marketing Djuanda Forest Park in the Effort to Increase the Number of Visitors

2021 ◽  
Vol 7 (1) ◽  
pp. 145
Author(s):  
Ratu Ratna Mulyati Karsiwi ◽  
Nurlena Nurlena
Keyword(s):  
Product Development ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Strategies ◽  
Market Penetration ◽  
Tourist Destination ◽  
Forest Park ◽  
Swot Matrix ◽  
Strategic Position ◽  
Internal And External Factors

Djuanda Forest Park as a conservation forest has great potential as a tourist destination because there are a lot of attractions in one area. Nevertheless, the number of domestic and foreign visitors in several months is still low. Therefore, this study was aimed at determining and analyzing the internal and external environment of Djuanda Forest Park as well as formulating the marketing strategies to increase the number of visitors. This study first set the internal and external factors and formulated the SWOT Matrix. The analysis results based on the internal-external analysis suggested that the strategic position of the forest park lies in cell V (five) by which the applied strategies are to hold and maintain through the market penetration and product development. The SWOT analysis generates several strategies that can be grouped into market penetration and product development

scholarly journals PENGEMASAN PRODUK WISATA OLEH POKDARWIS SEBAGAI SALAH SATU MODEL PARIWISATA ALTERNATIF

2017 ◽  
Vol 20 (11) ◽  
Author(s):  
Nyoman Dini Andiani ◽  
Ni Made Ary Widyastini
Keyword(s):  
Foreign Language ◽  
Marketing Strategy ◽  
Growth And Development ◽  
Marketing Strategies ◽  
Participatory Approaches ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Training Package ◽  
Effective Role ◽  
And Training

<p>A Conscious Tourism Group in Indonesia called Kelompok Sadar Wisata (Pokdarwis) is one of the groups in society that has an important role and contribution in tourism development in a region. The existence of Pokdarwis in the tourist destination should get support and guidance either by the community itself, government, academy and investors. This is so that Pokdarwis can play a more effective role in helping to mobilize the community in realizing the environment and atmosphere that is conducive to the growth and development of tourism activities in tourist destinations. Buleleng District there are 12 Pokdarwis which in practice still needs to get attention from various parties. On this occasion, the Ipteks for Society (IbM) program, which is an annual program implemented by a university, can be a means of providing services to the community regarding issues that arise in the group. Through this IbM program, two Pokdarwis, such as Pokdarwis Tunjung Mekar and Pokdarwis Bhuana Shanti, have just developed physical potential, requiring assistance and training to maximize the potential of their village. In this case the two groups are not well understood for the package tour, so based on the condition, IbM's programme is a means to arrange the community to create package including marketing strategies. Understood the disadvantages of guiding guides that guide travelers who ask them to use a foreign language, then the IbM program is created guidebook in two languages and Indonesian. Through participatory approaches various forms of training and guidance on how to package tourism, holiday techniques and marketing strategies can be done well.</p><p><strong>Keywords:</strong> Pokdarwis, Training, Package Tour, Tourist Guidelines Book, Marketing Strategy.</p>

Mapping the concepts evoked by a destination: an approach to the study of a holistic destination image

2021 ◽  
Vol 12 (2) ◽  
pp. 324-340
Author(s):  
Vanesa F. Guzman-Parra ◽  
Juan Trespalacios Gutierrez ◽  
José Roberto Vila-Oblitas
Keyword(s):  
Small Sample Size ◽  
Small Sample ◽  
Marketing Strategies ◽  
Rural Tourism ◽  
Destination Image ◽  
Tourist Destination ◽  
New Approach ◽  
Content Type ◽  
Target Segment ◽  
Practical Implications

Purpose This study aims to demonstrate the application of computer-aided text analysis (CATA) software in identifying primary associations and impressions of a specified tourist destination. Design/methodology/approach The Leximancer software is applied on primary information to analyze the concepts evoked by a destination. Because no specific planning has been done for destination image marketing strategies for rural tourism in Andalusia, this study visualizes and determines clusters of the main attributes associated with this destination. Findings The analysis identifies the main clusters among associations and impressions of the destination that can be useful in developing strategies. Research limitations/implications Only a target segment is studied, with a relatively small sample size. Practical implications Leximancer can not only be applied to online user-generated content, but primary information can also be mapped to generate a holistic destination image. Furthermore, identification of the relevant attributes and impressions can serve to identify unique assets to help tourism organizations develop a destination. Social implications Several implications concerning destination marketing are outlined. Originality/value Although previous studies have applied Leximancer and other CATA software, the present research uses a new approach. Deriving the primary information on destination image using an unstructured methodology, the concepts evoked by a destination are mapped. Because there is a lack of research on rural tourism in Andalusia and its destination image, its associated attributes are studied.

Perception of Inbound Tour Operators of India Towards Marketing Strategies of Ministry of Tourism

2019 ◽  
pp. 166-183
Author(s):  
S. S. Boora ◽  
Kusum ◽  
Megha Gupta
Keyword(s):  
Local Level ◽  
Marketing Strategies ◽  
Destination Image ◽  
Destination Marketing ◽  
Global Level ◽  
Tourist Destination ◽  
Planning Stage ◽  
Tourism Product ◽  
Key Stakeholders

With the increase in travel frequency at global level, destinations compete with each other to attract tourists. The tourists have a vast array of destinations to choose from. The destinations compete at global as well as regional level. These developments in tourism bring forth the importance of marketing for a destination. The destination marketing is generally undertaken by destination marketing organizations (DMOs) which operate at national, regional as well as local level in a country. In context of India, MOT (Ministry of Tourism, Government of India) undertakes the role of a DMO and is responsible for formulation and implementation of marketing strategies to promote India as a destination at global level. Further, it is imperative to understand the perception of other stakeholder about the marketing strategies of MOT in order to recognize the effectiveness of its marketing efforts. Being co-creator of destination image, inbound tour operators are considered as the key stakeholders at the destination. The objective of this chapter is to understand the perception Indian inbound tour operators towards the marketing strategies carried out by MOT. The data for the study was collected through structured questionnaire. The findings of the study indicated that inbound tour operators perceived marketing plans adopted by Ministry of tourism were effective to position India as a tourist destination at global level. At planning stage of strategy making for promoting India as tourist destination, MOT does not seek the opinion of inbound tour operators. It is suggested that MOT should involve inbound tour operators for drawing the marketing strategies for India as they are key seller for the tourism product.

scholarly journals Pertumbuhan Pariwisata Global: Tantangan Untuk Pemasaran Daerah Tujuan Wisata (DTW)

2011 ◽  
Vol 4 (2) ◽  
Author(s):  
Martaleni Martaleni
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Growth Opportunities ◽  
Tourist Destination ◽  
Tourist Attractions ◽  
Nature Tourism ◽  
Global Tourism ◽  
Local Residents

The growth of global tourism is an opportunity and a challenge for all parties including the manager of a tourist destination. Designing marketing strategy appropriate destinations will be able to seize opportunities and challenges. This paper studied the situation on the tourist destination (DTW) Malang Raya and aims to provide some marketing strategies that are important in the growth opportunities of global tourism. Important marketing strategy that must be done in Malang tourist destination that is improving the quality of service through increased range of tourist attractions, good supporting facilities and increasing empathy from workers and local residents. Furthermore Malang tourist destination region has potential as a tourist destination for recreation and nature tourism.

scholarly journals Strategi Pemasaran Wisata Kuliner Sebagai Destinasi Wisata Di Dili, Timor-Leste

2020 ◽  
Vol 8 (2) ◽  
pp. 196
Author(s):  
Grace Deo Seldudes Eta Nheu ◽  
Dian Pramita Sugiarti
Keyword(s):  
Data Gathering ◽  
Secondary Data ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
East Timor ◽  
Marketing Theory ◽  
Traditional Foods ◽  
Tourist Destination ◽  
Timor Leste ◽  
Good Potential

   These project are done for  discussing the culinary tourist marketing at the tourism industry by identifying some of  East Timor’s traditional foods that could be developed as a culinary destination. Local culinary has a good potential to be developed and can be used as a tourist product to attract tourist for a pay visit in East Timor by the reason of foods and drinks diversity and in East Timor. The purpose of this project is to know the culinary tourist marketing as a tourism business and attract tourists in Dili, East Timor. Data gathering techniques which is used to collects in this project are observation, interview, and documentary studies and this project using primary and secondary data.  The study also employs qualitative data and will be analysis with qualitative techniques methods of marketing and is made up on four (4p) marketing structure. In this project has been used concepts that are related like marketing strategies, the culinary tours, the traditional foods, tourist destination, gastonomic theory, and marketing theory. The conclusion on these research are to discover certain local culinary potential that have been exploited as a culinary tourist destination. Tourist marketing that could developed tradional foods from East Timor should be give to East Timor’s sustainability. Keywords :  Marketing Strategies, Culinary Tourism, Traditional Food.

Repositioning the Swellendam Municipal Area as a Tourist Destination: Trends, Destination Marketing and Place Branding

2021 ◽  
Vol 10 (10(5)) ◽  
pp. 1576-1590
Author(s):  
Ronnie Donaldson ◽  
Mariette Du Toit-Helmbold ◽  
Annareth Bolton
Keyword(s):  
Place Branding ◽  
Marketing Strategies ◽  
Online Questionnaire ◽  
Tourist Destination ◽  
Market Intelligence ◽  
Tourism Marketing ◽  
Development Framework ◽  
Interview Survey ◽  
Trade Route

In 2017 the Swellendam Tourism Bureau’s board adopted a new marketing brand for the municipality under the banner Cape Trade Route. The brand was introduced without using any market intelligence to inform it. The Swellendam Municipality subsequently resolved that any new tourism strategy had to be informed by current market research, including media, trade and industry sentiments about the region. This paper reports on five sets of empirical evidence collected by various means to better understand Swellendam’s tourism brand and marketing strategies. They are (1) workshops with business and community roleplayers; (2) an online questionnaire survey conducted with tourist-aligned enterprises in the Swellendam municipal area; (3) a content analysis of traditional and social media relating to Swellendam; (4) a visitor interview survey; and (5) a snap review of sixteen tour operators’ opinions about Swellendam as a tourism region. The findings highlight the crucial role of sound market intelligence in creating tourism marketing strategies for municipalities. The reported findings and the recommendations made have subsequently informed the municipality’s spatial development framework and tourism strategy.

scholarly journals IMEJ DESTINASI TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN UNTUK BERKUNJUNG KEMBALI

2019 ◽  
Vol 7 (2) ◽  
pp. 107-112
Author(s):  
Tuti panghastuti ◽  
Anwani
Keyword(s):  
Quantitative Analysis ◽  
Analytical Techniques ◽  
Marketing Strategies ◽  
Analysis Method ◽  
Strategy Formulation ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Quantitative Analysis Method ◽  
To Come ◽  
Different Characteristics

This research will focus on the Tourist Destination Areas (DTW) of the museum considering the motives and tourist destinations are more unique, besides recreational motives there is an element of learning. The pattern of tourism in museum objects shows the fact that the number of tourist visits is relatively fixed from year to year. Investment in tourist destinations is very large, especially in artificial destinations. Visitors to tourist destinations, although satisfied, are less likely to visit again. So to foster loyalty it needs to be redefined. So this study aims to prove that high decisions do not necessarily form high loyalty. Therefore loyal tourists are not only willing to come back but are willing to promote the destinations visited either by word of mouth or recommend to others. This research uses a quantitative analysis method with an inferential approach. Theoretically, quantitative analysis in a study can be approached from two approaches, the first using descriptive statistics and the second using inferential statistics. Both types of statistics have different characteristics, both in terms of analytical techniques and the objectives that will result from the analysis. The output of this research is to develop the concept of strategy formulation for the marketing of tourist attraction objects especially museum destinations, and to develop the concept of marketing strategies in increasing tourist visits.

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