scholarly journals Survival, Growth, and Interfirm Collaboration of Start-Up Companies in High-Technology Industries: A Case Study of Upper Bavaria

2001 ◽  
Author(s):  
Johannes Hampe ◽  
Martin Steininger
Keyword(s):  
High Technology ◽  
Start Up ◽  
Interfirm Collaboration ◽  
Technology Industries ◽  
High Technology Industries

Between dependency and autonomy: India's experience with the international computer industry

1982 ◽  
Vol 36 (3) ◽  
pp. 609-632 ◽  
Author(s):  
Joseph M. Grieco
Keyword(s):  
Developing Countries ◽  
Computer Technology ◽  
Multinational Enterprises ◽  
Industrial Structure ◽  
High Technology ◽  
Computer Industry ◽  
Technology Industries ◽  
High Technology Industries ◽  
Over Time

India's experience with the international computer industry serves as a key test of the “bargaining school” and the “Marxist-dependencia school” on relations between developing countries and multinational enterprises. India changed (and improved) its performance over time in reformulating its ties with the international computer industry. How did changes in international computer technology and industrial structure combine with Indian domestic institutional and political developments to yield an improved position for India in international computing? The case study illustrates the overall analytical superiority of the bargaining school over the Marxist-dependencia school. It also suggests a modest revision of the bargaining school's understanding of the speed at which certain developing countries are attaining the capability to negotiate successfully with multinationals in high-technology industries.

scholarly journals High Technology Marketing: Conceptualization and Case Study

2006 ◽  
Vol 31 (2) ◽  
pp. 57-74 ◽  
Author(s):  
Naveen Yadav ◽  
Sanjeev Swami ◽  
Prosanto Pal
Keyword(s):  
User Study ◽  
Marketing Research ◽  
High Technology ◽  
Consumer Products ◽  
Small Scale ◽  
Technology Products ◽  
Technology Industries ◽  
High Technology Industries ◽  
Theoretical Results

High technology products have certain salient characteristics that differentiate them from low technology consumer products. The marketers of the products of the latter type may adjust their marketing strategies to reflect relatively unchanging technological conditions. High technology companies, however, must recognize that both technological and market conditions are rapidly changing. This dynamic environment necessitates a greater consideration of both marketingand technology-related aspects. One of the major objectives of this paper is to explore the context in which the terms ‘high technology’ products/markets/industries have been used in the extant literature. Because of the focus of earlier studies on some specific elements and stand-alone issues in this area, this paper fills the gap for a broad overview of the marketing-specific issues in high technology area and relates it to the lessons drawn from practice. The theoretical results illustrate the following: Several definitional viewpoints and characterizations of high technology industries exist in the literature, namely (i) uncertainty, (ii) input-based, (iii) output-based, (iv) increasing returns and network externalities, and (v) techno-paradigm. One of the more popular views, uncertainty, characterizes the uncertainty in high technology industries in terms of (i) market, (ii) technology, and (iii) competition. Another popular techno-paradigm view refers to the set of all industries which conform to a certain set of paradigmatic trends such as enormous R&D expenditure, predatory competition, and substantial diversification and innovation waves. The high technology markets must focus on both demand-side and supply-side marketing. Several examples from the literature contradict the popular notion that the superior product will win out in the marketplace. A critical aspect particularly relevant to the high technology products diffusion is that there might be ‘cracks’ or ‘gaps’ in bell-shaped adoption curve (e.g., innovator-early adopter and early majority-late majority) also known as ‘chasm’ or the ‘valley of death’ for high technology products. Newer and different marketing research techniques, such as census approach, lead user study, and outcome-based techniques are more relevant for high technology products. The case study discussed in the paper suitably supports the theoretical results illustrating the following situations: A majority of the small-scale grey iron foundry units in India employ cupola furnace for melting using coke as fuel with inefficient combustion and higher energy consumption. The Energy and Resources Institute (TERI) set up a demonstration plant consisting of an energy-efficient cupola design called the divided blast cupola (DBC) at a foundry unit in Howrah. After successful demonstration, the challenge was to replicate the technology among other foundry units. The major barriers to adoption were: (i) prevailing practice, (ii) limited in-house technological capability, and (iii) investment. Future work by TERI envisages the need for adopting a philosophy of vendor development and conducting formal marketing research study.

Linkages in High Technology Industries: A Florida Case Study

1986 ◽  
Vol 18 (11) ◽  
pp. 1477-1498 ◽  
Author(s):  
M J Hagey ◽  
E J Malecki
Keyword(s):  
Research And Development ◽  
High Technology ◽  
Interview Data ◽  
Organizational Characteristics ◽  
Industrial Sectors ◽  
Technology Industries ◽  
High Technology Industries

In this study, survey and interview data from four high technology industrial sectors in northern Florida are used to examine the effect of several establishment and organizational characteristics on the strength of intrastate linkages both of sophisticated and of routine inputs. The empirical findings show that local linkages of Florida's high technology industries are generally weak, and are most local mainly among small, locally owned, research and development-intensive establishments.

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