Trade Dress: An Unsuitable Fit for Product Design in the Fashion Industry

2015 ◽  
Author(s):  
Shayna A Giles
Keyword(s):  
Product Design ◽  
Fashion Industry ◽  
Trade Dress

Hijabista willingness to accept premium pricing: an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alshaimaa Bahgat Alanadoly ◽  
Suha Fouad Salem
Keyword(s):  
Willingness To Pay ◽  
Product Design ◽  
Consumer Satisfaction ◽  
Willingness To Accept ◽  
Fashion Industry ◽  
Content Type ◽  
Self Identity ◽  
Fashion Products ◽  
Practical Implications ◽  
Brand Satisfaction

Purpose This paper aims to study the predictors influencing hijabista satisfaction towards Hijab fashion brands and their willingness to pay premium pricing as fashion consumers. The effects of product design, product quality, social and self-identity have been studied in relation to product, and brand satisfaction is believed to have led to acceptance of premium pricing. Various factors have been studied and analysed to provide a better understanding of Hijab fashion consumer behaviour. Design/methodology/approach Data were collected by using online structured surveys distributed within the area of Shah Alam City in Malaysia. Convenience sampling was used in defining the 223 target respondents, and the collected data was analysed using Smart-PLS Software. Findings The results highlighted that product design has the largest influence on the willingness of hijabistas in paying premium prices, followed by products that reflect their social-identity while communicating their religious obligations and commitments. Communicating one’s self-identity was also found not to have a significant impact which relates to the importance of the religious and social commitments on hijabista purchasing choices rather than their own self-conceptual image. Practical implications This paper provides insights on the factors that affect hijabista satisfaction towards Hijab fashion products and brands. Conclusions provided are very relevant to the practices of the fashion industry, and in particular, for designers to understand the needs of this large and significant segment of the fashion market. Originality/value Hijab fashion is a growing segment in the fashion industry, and it has been gaining recent global attention. Designers need to be more aware of the requirements of this segment of the fashion market. This research focusses on Hijab consumer satisfaction and how this reflects their willingness to pay premium prices for chosen products and brands. Factors such as product design and quality, along with social and self-identity, were studied in connection with hijabista willingness to accept premium pricing. Such connections and terms have not been covered in previous literature.

Product design trade dress and the law

2004 ◽  
Vol 47 (1) ◽  
pp. 3-6 ◽  
Author(s):  
Tipton F. McCubbins
Keyword(s):  
Product Design ◽  
Trade Dress ◽  
The Law

An Inspired from Nature Design Methodology for the Fashion Industry

2015 ◽  
Vol 760 ◽  
pp. 33-38 ◽  
Author(s):  
Panagiotis Kyratsis ◽  
Eva Dimou ◽  
Athanasios Manavis ◽  
Nikolaos Bilalis
Keyword(s):  
Product Design ◽  
Design Methodology ◽  
Sustainable Design ◽  
Side Product ◽  
Artificial Muscles ◽  
Fashion Industry ◽  
Smart System ◽  
Geometrical Form ◽  
Robotic Sensors

Nature is effectively a significantly large laboratory which offers opportunities for inspirations to all sciences. Some commercial implementations of nature-based mimicking, includes smart system controls, robotic sensors and artificial muscles. From the conceptual side, product design uses a different approach in nature-based methodology. It uses similarities based on the geometrical form or/and the functionality. The proposed Conceptual Product Design (CPD) framework supports and highlights the necessity of a nature-based design to all product industries. A good example is the fashion industry, which offers great opportunities for innovative and sustainable design based on nature.

Innovation of Men's Fashion Design of China Based on the Humanistic Philosophy

2012 ◽  
Vol 479-481 ◽  
pp. 1589-1591
Author(s):  
Lei Shen ◽  
Jing Xu ◽  
Yi Jun He
Keyword(s):  
Product Design ◽  
Design Thinking ◽  
Point Of View ◽  
Design Concept ◽  
Fashion Design ◽  
Fashion Industry ◽  
Consumer Market ◽  
Continuous Progress ◽  
Design Innovation

Humanistic design is a continuous progress design concept with the needs of the society, the purpose of humanistic design is to supply products continuously to meet people's increasing material and cultural needs. This paper describes the design concept of the humanistic content, the germination of the humanistic design in men's fashion industry from a historical point of view of China, makes an analysis of development opportunities of the humanistic design from macroeconomic and the consumer market, and specifically points out that the trend of men's design innovation of China, sums up the necessity of persisting to the humanistic design thinking to guide for men's product design.

scholarly journals Hands Off “My” Colors, Patterns, and Shapes! How Non-Traditional Trademarks Promote Standardization and May Negatively Impact Creativity and Innovation

2018 ◽  
pp. 287-308
Author(s):  
Irene Calboli
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Negative Impact ◽  
Third Parties ◽  
Fashion Industry ◽  
Product Features ◽  
Similar Product ◽  
The Aesthetic ◽  
Creativity And Innovation

This chapter criticizes the protection of non-traditional trademarks (NTTMs) by focusing on three specific examples from the fashion industry: Louboutin, Gucci, and Bottega Veneta. In particular, besides repeating that granting exclusive rights to NTTMs equates in foreclosing competitors and third parties from using any identical and similar product design and products feature, this chapter highlights an additional problem related to the protection of NTTMs. Notably, that, by recognizing and protecting as marks elements that are product design and aesthetic product features, protecting these marks supports a system of intellectual property protection that promotes standardization, rather than creativity and innovation, in product development. In turn, in the view of the author, protecting NTTMs has a twofold negative impact. First, it induces businesses to standardize the aesthetic features of their products and repeatedly use them on their products to acquire the level of necessary market recognition (distinctiveness) to be protected as trademarks. Second, protecting NTTMs may lead to less investment not only in product and design innovation but also in product quality. Notably, securing and enforcing NTTMs allows businesses to capitalize on, and extract value from, the attractive power of the marks, which can be a short-term more viable means to attract consumers toward purchasing their products rather than investment in long-term product quality. This situation could be avoided, in the view of the author, by effectively curtailing the protection of these marks, which remain product designs and, albeit being appealing, valuable, and frequently distinctive, are not meant to be protected for a virtually unlimited period of time as trademarks.

scholarly journals Current Intellectual Property Regimes in the U.S. Fail to Protect Fashion Designs

2021 ◽  
pp. 1-4
Author(s):  
Nicole Martin ◽  
Keyword(s):  
United States ◽  
Intellectual Property ◽  
The United States ◽  
Intellectual Property Protection ◽  
Fashion Industry ◽  
Cheap Labor ◽  
Trade Dress ◽  
Fashion Designers ◽  
Property Regimes ◽  
The U.S

The United States does not offer adequate intellectual property protections for designs within the fashion industry. The quick pace and constantly evolving nature of the fashion industry creates obstacles for designers’ ability to obtain lasting protection in their fashion articles. The intellectual property regimes for trademark, trade dress, patent and copyright will be analyzed in the fashion industry context. These intellectual property regimes in the United States do not adequately protect designers in the fashion industry. Small fashion brands and independent designers are often left unprotected by the copying of their designs. Designers “remain vulnerable to knockoff artists who can steal ideas straight off the runway and produce copies before the originals even hit the stores.” Due to the lack of intellectual property protection for fashion designers in the United States, fashion companies and retailers are able to “steal American designs, make low-quality copies in foreign factories with cheap labor and import them into the U.S. to compete with original designs”. This presents a huge concern for young and emerging designers who can be “put out of business before they even had a chance.” Emerging designers are left vulnerable to the threat of copying [1].

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