Implicit Preferences Inferred from Choice

Implicit Preferences

SSRN Electronic Journal ◽

10.2139/ssrn.3899778 ◽

2021 ◽

Author(s):

mohsen pourpoune ◽

Rasoul Ramezanian

Keyword(s):

Implicit Preferences

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The effects of intranasal oxytocin on social cognition, implicit preferences and craving in alcoholics

Drug and Alcohol Dependence ◽

10.1016/j.drugalcdep.2014.09.485 ◽

2015 ◽

Vol 146 ◽

pp. e42 ◽

Cited By ~ 1

Author(s):

Jennifer Mitchell ◽

Dawn Weinstein ◽

Peter Arcuni ◽

Joel Laxamana ◽

Joshua Woolley

Keyword(s):

Social Cognition ◽

Implicit Preferences

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Context specificity of implicit preferences: The case of human preference for red.

Emotion ◽

10.1037/a0016818 ◽

2009 ◽

Vol 9 (5) ◽

pp. 734-738 ◽

Cited By ~ 28

Author(s):

Markus A. Maier ◽

Petra Barchfeld ◽

Andrew J. Elliot ◽

Reinhard Pekrun

Keyword(s):

Context Specificity ◽

Human Preference ◽

Implicit Preferences

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Implicit preferences: The role(s) of familiarity in the structural mere exposure effect

Consciousness and Cognition ◽

10.1016/j.concog.2003.12.003 ◽

2004 ◽

Vol 13 (2) ◽

pp. 336-362 ◽

Cited By ~ 26

Author(s):

Diane M. Zizak ◽

Arthur S. Reber

Keyword(s):

Mere Exposure ◽

Mere Exposure Effect ◽

Exposure Effect ◽

Implicit Preferences

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Race of Athlete-Spokesperson and Implicit and Explicit Responses to Advertising

Social Behavior and Personality An International Journal ◽

10.2224/sbp.2014.42.4.655 ◽

2014 ◽

Vol 42 (4) ◽

pp. 655-671 ◽

Cited By ~ 2

Author(s):

Howon Jeong ◽

Sungho Cho ◽

Minyoung Lee ◽

Endarman Sputra

Keyword(s):

Racial Bias ◽

Implicit Attitudes ◽

Measurement Methods ◽

Implicit Measures ◽

Black Athlete ◽

Black Athletes ◽

Implicit Preferences ◽

White Athletes ◽

Implicit And Explicit ◽

Explicit Measures

In this study we investigated racial vs. athletes from other countries, bias and differences in attitude of South Koreans toward advertisements featuring Korean vs. foreign athletes and White vs. Black athletes by implementing explicit and implicit measures. The results suggest that Koreans have: (a) implicit preferences for Korean athletes over foreign athletes, (b) implicit attitudes that are more favorable toward advertisements featuring Korean athletes than toward those featuring foreign athlete-spokespersons, (c) implicit preferences for White athletes over Black athletes, and (d) implicit attitudes that are more favorable toward advertisements featuring White athlete-spokespersons than toward those featuring Black athlete-spokespersons. The explicit measures revealed several contradictory results; therefore we have discussed implications for the discrepancy between implicit and explicit measurement methods and the usefulness of implicit measures in the context of racial bias research.

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