Social Media as a Tool of Marketing: A Study of Indian Automobile Industry

2015 ◽  
Author(s):  
Sarita Devi
Keyword(s):  
Social Media ◽  
Automobile Industry

Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry

2021 ◽  
Author(s):  
Yen-Yao Wang ◽  
Chenhui Guo ◽  
Anjana Susarla ◽  
Vallabh Sambamurthy
Keyword(s):  
Social Media ◽  
Automobile Industry ◽  
Durable Goods ◽  
Term Effect ◽  
Traditional Media ◽  
Long Term Effect ◽  
Light Vehicle ◽  
Dynamic Relationships ◽  
The Impact

This study examines the dynamic relationships between firm-generated content (FGC), user-generated content (UGC), traditional media, and offline light vehicle sales. Data were collected from the official Facebook and Twitter pages of 30 U.S. car brands from 2009 to 2015. Our results suggest that Facebook and Twitter are heterogeneous in terms of their effect on offline vehicle sales; FGC is more effective than UGC for influencing offline light vehicle sales; viral impressions from Facebook and Twitter are essential, although effects vary for the various social media platforms, FGC, and UGC; and a firm’s marketing efforts and UGC both have a long-term effect on sales, with the long-term effect of a firm’s marketing efforts outlasting that of UGC. We also documented the within-Twitter synergistic effect between FGC and UGC for offline car sales and cross-channel substitution relationships between FGC and both Facebook and traditional media and Twitter and traditional media. Our study implies that managers who attempt to maximize multichannel marketing for offline sales of durable goods should consider (1) the nature of each platform, (2) the number of potential audiences each platform can reach, and (3) the user basis of each platform.

scholarly journals Capturing Associations and Sustainable Competitiveness of Brands from Social Tags

2019 ◽  
Vol 11 (6) ◽  
pp. 1529 ◽  
Author(s):  
Xuan Gong ◽  
Yunchan Zhu ◽  
Rizwan Ali ◽  
Ruijin Guo
Keyword(s):  
Social Media ◽  
Real Time ◽  
Survey Data ◽  
Automobile Industry ◽  
Traditional Method ◽  
Predictive Power ◽  
Determination Method ◽  
Brand Associations ◽  
Social Tags ◽  
Brand Competitiveness

With the explosion of social media, consumers’ minds have become important assets in brand competitions. Determining a brand’s competitive structure based on consumers’ desires is particularly important to effectively establish a brand and maintain sustainable competitiveness. The traditional methods of determining brand competitiveness are costly and time-consuming. In this study, we propose an efficient, systematical, highly automated, and real-time method to determine brand competitiveness based on consumers’ brand associations with the brand’s social tags. Using a set of 45 brands in the automobile industry and around 50,000 social tags, we compared our brand competitiveness determination method with data provided by Interbrand and directly elicited survey data, finding a significant correlation and a better predictive power in consumers’ perceived brand competitiveness than the traditional method. Our proposed method enables managers to create and maintain sustainable brand advantages in consumers’ minds.

scholarly journals Social Media, Quo Vadis? Prospective Development and Implications

2020 ◽  
Vol 12 (9) ◽  
pp. 146 ◽  
Author(s):  
Laura Studen ◽  
Victor Tiberius
Keyword(s):  
Social Media ◽  
Automobile Industry ◽  
News Media ◽  
Delphi Study ◽  
Interactive Technologies ◽  
Medical Sector ◽  
Virtual And Augmented Reality ◽  
Quo Vadis ◽  
The Individual ◽  
Further Development

Over the past two decades, social media have become a crucial and omnipresent cultural and economic phenomenon, which has seen platforms come and go and advance technologically. In this study, we explore the further development of social media regarding interactive technologies, platform development, relationships to news media, the activities of institutional and organizational users, and effects of social media on the individual and the society over the next five to ten years by conducting an international, two-stage Delphi study. Our results show that enhanced interaction on platforms, including virtual and augmented reality, somatosensory sense, and touch- and movement-based navigation are expected. AIs will interact with other social media users. Inactive user profiles will outnumber active ones. Platform providers will diversify into the WWW, e-commerce, edu-tech, fintechs, the automobile industry, and HR. They will change to a freemium business model and put more effort into combating cybercrime. Social media will become the predominant news distributor, but fake news will still be problematic. Firms will spend greater amounts of their budgets on social media advertising, and schools, politicians, and the medical sector will increase their social media engagement. Social media use will increasingly lead to individuals’ psychic issues. Society will benefit from economic growth and new jobs, increased political interest, democratic progress, and education due to social media. However, censorship and the energy consumption of platform operators might rise.

Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry

2017 ◽  
Author(s):  
Yen-Yao Wang ◽  
Chenhui Guo ◽  
Anjana Susarla ◽  
Vallabh Sambamurthy
Keyword(s):  
Social Media ◽  
Automobile Industry ◽  
The Impact

scholarly journals SOCIAL MEDIA AND PURCHASE INTENTION: FINDINGS FOR FUTURE EMPIRICAL DIRECTIONS

2019 ◽  
Vol 7 (4) ◽  
pp. 141-150
Author(s):  
Dulcenombre Madrid Galdeano ◽  
Meryem Fati ◽  
Habil Slade Ogalo ◽  
Zahida Abro
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Automobile Industry ◽  
Purchase Intention ◽  
Design Methodology ◽  
Critical Appraisal ◽  
Purchase Intentions ◽  
Organizational Goals ◽  
Social Media Advertising ◽  
Goals And Objectives

Purpose: The purpose of this current paper is to underline the importance of social media prospects on enhancing purchase intentions, particularly in the automobile industry. The paper caters to highlighting how social media advertising, brand imaging and brand equity developed through social media can enhance purchase intentions. Design/Methodology/Approach:  The paper caters to critical appraisal of literature available on the topics and the predictor and outcome variables studied in this regard. Automobile business is very lucrative and it has been noticed that such practices make a major impact in boosting buying intentions of customers. Findings:  The finding of the paper is a development of a conceptual framework highlighting the potential of brand image, social media advertising and brand equity towards boosting purchase intentions. The paper has concluded with a framework for future scholars to energize on the concept of social media prospects for the achievement of organizational goals and objectives. Originality/Value: The current study is based mainly on critical review of the prominent literature and offer detailed understanding on the undertaken variables.

Effects of cooling rate on the mechanical properties of dual phase treated vanadium steels

1983 ◽  
Vol 41 ◽  
pp. 220-221
Author(s):  
L.J. Chen ◽  
H.C. Cheng ◽  
J.R. Gong ◽  
J.G. Yang
Keyword(s):  
Mechanical Properties ◽  
Cooling Rate ◽  
Automobile Industry ◽  
High Strength ◽  
Weight Percent ◽  
Low Alloy Steels ◽  
Dual Phase ◽  
Resource Requirement ◽  
Alloy Steels ◽  
Potential Weight

For fuel savings as well as energy and resource requirement, high strength low alloy steels (HSLA) are of particular interest to automobile industry because of the potential weight reduction which can be achieved by using thinner section of these steels to carry the same load and thus to improve the fuel mileage. Dual phase treatment has been utilized to obtain superior strength and ductility combinations compared to the HSLA of identical composition. Recently, cooling rate following heat treatment was found to be important to the tensile properties of the dual phase steels. In this paper, we report the results of the investigation of cooling rate on the microstructures and mechanical properties of several vanadium HSLA steels.The steels with composition (in weight percent) listed below were supplied by China Steel Corporation: 1. low V steel (0.11C, 0.65Si, 1.63Mn, 0.015P, 0.008S, 0.084Aℓ, 0.004V), 2. 0.059V steel (0.13C, 0.62S1, 1.59Mn, 0.012P, 0.008S, 0.065Aℓ, 0.059V), 3. 0.10V steel (0.11C, 0.58Si, 1.58Mn, 0.017P, 0.008S, 0.068Aℓ, 0.10V).

Where Social Media Meets AAC

ASHA Leader ◽  
2015 ◽  
Vol 20 (7) ◽  
Author(s):  
Vicki Clarke
Keyword(s):  
Social Media

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

Doctors employ social media

2013 ◽  
Vol 44 (1) ◽  
pp. 4
Author(s):  
Jane Anderson
Keyword(s):  
Social Media
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