Encouraging Charitable Bequests: A Test of Message Effectiveness

2014 ◽  
Author(s):  
Russell N. James
Keyword(s):  
Message Effectiveness ◽  
Charitable Bequests

The will to give: charitable bequests, inter vivos gifts and community building in the Dutch Republic, c. 1600–1800

2012 ◽  
Vol 27 (2) ◽  
pp. 241-270 ◽  
Author(s):  
ELISE VAN NEDERVEEN MEERKERK
Keyword(s):  
Eighteenth Century ◽  
Early Modern ◽  
Urban Poor ◽  
Charitable Giving ◽  
Community Building ◽  
Social Groups ◽  
Poor Relief ◽  
The Will ◽  
Charitable Bequests

ABSTRACTThis article explores the role of different social groups in early modern Dutch towns in organising and financing poor relief. Examining both the income structure of Dutch urban poor relief organisations and voluntary donations and bequests by citizens reveals what motivations lay behind their involvement, and how and why these changed over time. In the seventeenth century, ‘middle groups’ donated more often and higher mean amounts, reflecting their efforts to contribute to urban community building. In the eighteenth century, the elite became relatively more involved in charitable giving. Also, the urge to give to one's own religious group seems to have increased in this period.

Perceived Message Effectiveness Scale

2015 ◽  
Author(s):  
Deanna D. Sellnow ◽  
Derek Lane ◽  
Robert S. Littlefield ◽  
Timothy L. Sellnow ◽  
Bethney Wilson ◽  
...  
Keyword(s):  
Message Effectiveness

scholarly journals An EEG Study on Emotional Intelligence and Advertising Message Effectiveness

2019 ◽  
Vol 9 (8) ◽  
pp. 88 ◽  
Author(s):  
Joseph Ciorciari ◽  
Jeffrey Pfeifer ◽  
John Gountas
Keyword(s):  
Emotional Intelligence ◽  
Social Issues ◽  
Marketing Strategies ◽  
Message Effectiveness ◽  
Brain Responses ◽  
Eeg Data ◽  
Different Types ◽  
Commercial Advertising ◽  
Advertising Information ◽  
The Brain

Some electroencephalography (EEG) studies have investigated emotional intelligence (EI), but none have examined the relationships between EI and commercial advertising messages and related consumer behaviors. This study combines brain (EEG) techniques with an EI psychometric to explore the brain responses associated with a range of advertisements. A group of 45 participants (23 females, 22 males) had their EEG recorded while watching a series of advertisements selected from various marketing categories such as community interests, celebrities, food/drink, and social issues. Participants were also categorized as high or low in emotional intelligence (n = 34). The EEG data analysis was centered on rating decision-making in order to measure brain responses associated with advertising information processing for both groups. The findings suggest that participants with high and low emotional intelligence (EI) were attentive to different types of advertising messages. The two EI groups demonstrated preferences for “people” or “object,” related advertising information. This suggests that differences in consumer perception and emotions may suggest why certain advertising material or marketing strategies are effective or not.

Mīrzā Muḥammad Khān Qazvini

1950 ◽  
Vol 13 (2) ◽  
pp. 547-550
Author(s):  
Mojtabā Minovi
Keyword(s):  
Great Loss ◽  
Formal Instruction ◽  
Religious Colleges ◽  
Charitable Bequests ◽  
The Times ◽  
Obituary Notice

The death of Mīrzā, Muḥammad Khān Qazvīnī is a great loss to scholarship, and will be felt most keenly in Persia itself, where men of such learning are rare to-day. I do not propose to say much here about the details of his life, for in 1924 he wrote a fairly full autobiography, which was published with four other lives as an appendix to The Bulletin of the Sciences of Finance and Economics, Tehran. This autobiography was reprinted in a collection of his articles called Bīst Maqāleḥ e Qazvīnī Vol. I (ed. Poure-Davoud, Bombay, 1928). More recently he wrote a shorter account of his life, which was published in the monthly periodical Yaghmā (Miḥr 1327/Sept. 1948). He died on 27th May 1949, when he was 72 years old, having been born in March 1877/Rabī’ I 1294. A moving obituary by his great fellow-scholar, S. H. Taqizādeh, appeared in the Ittilā‘āt, and The Times of London published an obituary notice a week later.Qazvīnī's father was a scholar of some repute, and one of the four jointauthors of the great Persian biographical work Nāmeh-e Dāneshvar¯n. Qazvīnī himself, who was born in Tehran, was educated under the traditional Eastern system, and learnt more by his own efforts than from formal instruction. He was orphaned before he was twelve, and soon afterwards became a student (ṭalaba) in one of the old religious colleges supported by charitable bequests; but like other zealous students he managed to attend the lectures of all the eminent masters of his time.

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