Digital Visibility in Consumer Choices

2013 ◽  
Author(s):  
Lauren Rhue ◽  
Arun Sundararajan
Keyword(s):  
Consumer Choices

scholarly journals Neural Responses to Unattended Products Predict Later Consumer Choices

2010 ◽  
Vol 30 (23) ◽  
pp. 8024-8031 ◽  
Author(s):  
A. Tusche ◽  
S. Bode ◽  
J.-D. Haynes
Keyword(s):  
Neural Responses ◽  
Consumer Choices

PURCHASE DECISIONS IN THE AGE OF CRISIS. IMPACT OF COVID-19 PANDEMIC ON CONSUMER CHOICES

2020 ◽  
Vol 21 (specjalny) ◽  
pp. 185-201
Author(s):  
Magdalena Hofman-Kohlmeyer
Keyword(s):  
Consumer Behavior ◽  
Financial Stability ◽  
Online Survey ◽  
Purchase Decisions ◽  
Consumer Choices ◽  
Research Opportunity

Recently, we are facing a global COVID-19 pandemic crisis, present in Poland from March 2020. Many scholars pointed out that the COVID-19 crisis is a new field of research opportunity. In present paper the author presented results of online survey amongst polish consumers conducted between August, 7 and August 28 (N=206). The author also compare declared consumer behavior at the outbreak of pandemic and declared consumer behavior after 6 months period of time. The results shows that at the beginning of pandemic in Poland, more than a half (60%) of people were afraid about financial stability. This number decreased during 6 months period to 40,3%. Second, the fear of losing a job or income caused that some people are more incline to save and limited their purchases but more often at the outbreak of pandemic then at the time of survey. Also 36,4% of respondents confirmed that resign from some purchase during COVID-19 pandemic.

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