Women's Education: A Marketing Strategy in Indian Soap Operas

2012 ◽  
Author(s):  
Divyanshi Chugh
Keyword(s):  
Marketing Strategy ◽  
Women's Education ◽  
Soap Operas ◽  
Indian Soap

scholarly journals Addictive Behaviour among Women Viewers of Indian Soap Opera

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 03) ◽  
pp. 127-136
Author(s):  
Dr.K.M. Ashifa ◽  
Keyword(s):  
Vital Role ◽  
Soap Opera ◽  
Soap Operas ◽  
Domestic Life ◽  
Cultural Aspects ◽  
Functional Aspects ◽  
Indian Soap ◽  
To Come ◽  
Female Audience ◽  
Occupational Life

Media is an integral part of society and it plays vital role for inculcating information. In the course of accomplishing its duties and functions, media, especially television influence on society relatively depending on the audience it reaches. Soaps have a predominant female audience. Some soaps do include men viewers but some social researchers pointed, women are considering most peculiar viewers. They are emotionally attached and value particular soaps in their personal and domestic life. Today people are leading a fast life. People should have some kind of recreation in their get relation of their physical and psychological balances of life. So, different people have different activities to spend their leisure. Based on the present study, most of the women are getting involved with the soap opera and were emotionally attached and curiously waiting for next episodes as it is effecting social, family and occupational life. So the present study tried to come out with fact of effects of soap operas’ on women’s behaviour in the aspects of socio- cultural aspects, economic aspects, psychological aspects, physiological aspects and functional aspects.

scholarly journals The Image of Bharatiya Nari as Projected by Indian Television Soap-Operas

2016 ◽  
Vol 7 ◽  
pp. 72-79
Author(s):  
SHASWATI DAS
Keyword(s):  
Cultural Landscape ◽  
Professional Women ◽  
Indian Society ◽  
Individual Identity ◽  
Soap Operas ◽  
Cultural Patterns ◽  
Indian Market ◽  
Indian Women ◽  
The Family ◽  
Indian Soap

Television soaps and serials in private television channels have swept the Indian market in the last few decades. These soap operas have been upholding the socio-cultural patterns of the country through their contents. In the construction of Indian cultural landscape Indian women and their roles in society are the most vulnerable sites. The linkage of national identity and tradition with Indian women’s roles in society places them in a problematic position, given the patriarchal nature of Indian society. Soap operas on Indian television mostly depict women as homely and tradition-bound. Though there are portrayals of educated, professional women but they are also shown to find solace in the family. This paper tries to trace the image of the Indian Woman that has been endorsed by the Indian soap operas since its beginning and in doing so it tries to explore the implications of certain myths and ideologies that drive the story writers and the producers to de-recognize the changes in the contemporary society and to fall back on projecting stereotypical images; thus giving preference to social identity while ignoring individual identity of a woman.

The Popularity of Indian Soap Operas in Bangladesh

2020 ◽  
Vol 36 (3) ◽  
pp. 14-31
Author(s):  
Bikash Ch. Bhowmick ◽  
◽  
Nawaj Sharief ◽  
Keyword(s):  
Soap Operas ◽  
Indian Soap

ZEE Zindagi: Offering Value through Distinct Approach

2016 ◽  
Vol 5 (2) ◽  
pp. 155-161
Author(s):  
Jamid Ul Islam ◽  
Zillur Rahman
Keyword(s):  
Paradigm Shift ◽  
Soap Operas ◽  
Research Findings ◽  
Indian Soap ◽  
Distinct Approach ◽  
The Way

The case ‘‘ZEE Zindagi: Offering Value through Distinct Approach’ illustrates the strategic move by Zee Entertainment Enterprises Limited (ZEEL) to launch the channel Zindagi in India. The case describes how Zindagi responded to research findings and audience feedback so as to offer what the existing Indian soap operas were either not offering at all or not offering it the way audience wanted them to. The case also explores how the channel focused on some strategically important factors and mixed those in such a way that it created a paradigm shift in the way serials were shown and viewed in India, thereby, applying blue ocean strategy by breaking and reconstructing industry boundaries. The case scrutinizes the strategic move by Zindagi using ‘eliminate–reduce–raise–create grid’ and ‘strategic canvas’ of blue ocean strategy and discusses the important lessons to be learned from Zindagi experience.

Soap operas and Science Mags

2000 ◽  
Author(s):  
Peter D. Donnelly
Keyword(s):  
Soap Operas

Marketing Strategy

2017 ◽  
Author(s):  
Robert W. Palmatier ◽  
Shrihari Sridhar
Keyword(s):  
Marketing Strategy
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