Paying for a Higher Workload? An Experimental Investigation of the Relationship between Customer’s Co-Production and Willingness-to-Pay

2012 ◽  
Author(s):  
Nicola Bilstein ◽  
Jens Hogreve ◽  
Christina Sichtmann ◽  
Rene Fahr
Author(s):  
Armin Schnider

This chapter summarizes current interpretations of all forms of confabulations discussed in the book and reviews the relationship between the four forms of memory-related confabulations. Experimental investigation has confirmed the dissociation between various types of false memories and considerably advanced the understanding of the mechanisms of some forms of confabulation, in particular behaviourally spontaneous confabulation and false statements in anosognosia. Overall, experimental evidence is scarce; many models have no controlled experimental basis or extend their proposed range of application well beyond the empirical evidence. The chapter concludes with a call for heightened respect of basic scientific standards in the research on confabulation.


2013 ◽  
Vol 864-867 ◽  
pp. 1789-1792 ◽  
Author(s):  
Ze Qin Liu ◽  
Zhen Jing Wu ◽  
Ze Peng Feng

This paper focuses on the study of the curvatures of deflector installed on the below receiving device to effect the dust amount from the free falling particle stream. The deflector curvature was artificially controlled to limit the fugitive dust direction which was generated by the collision between the free falling bulk materials and the receiving device. This method was used to improve efficiency of the dust control system to exhaust fugitive dust, and to achieve the targets of energy conservation and emissions reduction. The experimental method was adopted to explore the relationship between the deflector curvature and the producing dust quantity. The experimental results indicated that, the dust suppression effect containing deflector contained a certain radian was more remarkable, when the height of the free falling of bulk materials was constant. The producing dust quantity decreased slightly with the deflector curvature increasing, and then increased rapidly. When the deflector curvature was 0.045 cm-1 or 0.060cm-1, the minimum of producing dust quantity could be obtained, and the dust removal effect might be significant.


Halal transportation services is one of the crucial components of producing Halal products. Since Halal is unique and involves elaborate regulations and executions, therefore it requires huge investment. Like any other supply chain, the transportation cost will be transferred to the end users, normally the customers, thus increasing the price of final products. It is notably common to find studies done on Muslim customers and their preference on Halal products, however, studies on Muslims preferences towards Halal transportation could still be considered as novel. By adopting the Theory of Planned Behavior and religiosity; and by taking into account the moderating effect of knowledge, this study aims to identify the factors that lead to the customers’ willingness to pay for the Halal transportation cost. Using a purposive sampling method, the data was collected among Muslim consumers in a prominent shopping complex in Malaysia and was analyzed using Smart Partial Least Squares (PLS). Based on the finding, it is shown that the attitude and perceived behavioral control gave a positive relationship with the willingness to pay for Halal transportation. Meanwhile, subjective norm and religiosity were on the opposite as there were both hold an insignificant effect towards the willingness to pay for the Halal transportation. Knowledge has moderated the relationship between attitude and willingness to pay for Halal transportation, but not for the relationship between subjective norm and perceived behavioral control. It is expected that this study could provide a better understanding of Muslim consumers’ behavior on purchasing for Halal transportation, as well as other Halal supply chain activities.


Author(s):  
Michael Sony

Green marketing meets the present needs of the consumer and business, while also preserving or enhancing the ability of the future generations to meet their needs. The chapter deals with customers' willingness to pay for green marketing initiatives. The chapter explores the managerial perspective using a qualitative inquiry using interpretative phenomenology approach. The customers are willing to pay for green initiatives provided 1) the green initiative does not cost a lot of inconvenience, 2) hotel has a good image, 3) customer profile environmental consciousness moderated the relationship between the customer profile and willingness to pay. Recommendations on how to implement the green strategy in hotels are discussed. The direction of future research sections important research areas in green marketing for an academic contribution.


2019 ◽  
Vol 14 (1) ◽  
pp. 31-47 ◽  
Author(s):  
Lucio Cappelli ◽  
Fabrizio D’ascenzo ◽  
Roberto Ruggieri ◽  
Francesca Rossetti ◽  
Alessandra Scalingi

Abstract The paper is part of a broader research project studying consumer’s attitude towards “Made in Italy” products through empirical investigation. The research questions addressed are: 1) Does recognition in terms of the qualitative characterization of “Made in Italy” products exist? And if so, 2) are people willing to pay, in quantitative terms, a premium price for such products? From a theoretical standpoint, the research seeks to fill a gap in the literature, since studies combining the “made in” characteristic with measured “willingness to pay” are neither conventional nor numerous. The specific purpose of this contribution is to analyze the relationship between the purchase of “Made in Italy” products, recognition of the quality and willingness to pay a premium price on the part of Italian consumers, reporting the results of an empirical research. The survey involved a total of 315 Italian consumers while three commodity sectors were analysed: food, fashion and mechanical automation. The results confirm that there is a propensity to purchase “Made in Italy” products which does not seem to be a matter of irrational consumer behaviour. “Made in Italy” is confirmed as a conceptual category consolidated in the minds of consumers, since there is clear recognition of these products in terms of qualitative characterization. These and other results of the research (which need to be confirmed and extended with further empirical investigations) should prove relevant both to the literature and as indications for public policies and the strategies of companies operating in the sectors examined. For the literature this research can be useful because there is no complete overview of quantitative data on the premium price. It can also serve for public policies because quantification of the premium price can influence the choices and strategies of companies. This study shows a significant willingness to pay a premium price for the three sectors analyzed, although the premium price is not homogeneous: while the measures range mostly between 10 and 30%, higher values appear for products in the food sector.


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