User Privacy and the Evolution of Third-Party Tracking Mechanisms on the World Wide Web

2010 ◽  
Author(s):  
Sonal Mittal
Keyword(s):  
World Wide Web ◽  
World Wide ◽  
Third Party ◽  
User Privacy ◽  
The World

Enhancing customer privacy while searching for products and services on the world wide web

2005 ◽  
Vol 15 (4) ◽  
pp. 378-399 ◽  
Author(s):  
Yuval Elovici ◽  
Chanan Glezer ◽  
Bracha Shapira
Keyword(s):  
World Wide Web ◽  
World Wide ◽  
Service Providers ◽  
User Profile ◽  
Third Party ◽  
Future Research ◽  
Internet Service ◽  
Content Type ◽  
User Query ◽  
The World

PurposeTo propose a model of a privacy‐enhanced catalogue search system (PECSS) in an attempt to address privacy threats to consumers, who search for products and services on the world wide web.Design/methodology/approachThe model extends an agent‐based architecture for electronic catalogue mediation by supplementing it with a privacy enhancement mechanism. This mechanism introduces fake queries into the original stream of user queries, in an attempt to reduce the similarity between the actual interests of users (“internal user profile”) and the interests as observed by potential eavesdroppers on the web (“external user profile”). A prototype was constructed to demonstrate the feasibility and effectiveness of the model.FindingsThe evaluation of the model indicates that, by generating five fake queries per each original user query, the user's profile is hidden most effectively from any potential eavesdropper. Future research is needed to identify the optimal glossary of fake queries for various clients. The model also should be tested against various attacks perpetrated against the mixed stream of original and fake queries (i.e. statistical clustering).Research limitations/implicationsThe model's feasibility was evaluated through a prototype. It was not empirically tested against various statistical methods used by intruders to reveal the original queries.Practical implicationsA useful architecture for electronic commerce providers, internet service providers (ISP) and individual clients who are concerned with their privacy and wish to minimize their dependencies on third‐party security providers.Originality/valueThe contribution of the PECSS model stems from the fact that, as the internet gradually transforms into a non‐free service, anonymous browsing cannot be employed any more to protect consumers' privacy, and therefore other approaches should be explored. Moreover, unlike other approaches, our model does not rely on the honesty of any third mediators and proxies that are also exposed to the interests of the client. In addition, the proposed model is scalable as it is installed on the user's computer.

Dancing Across the World Wide Web: Advocacy in the 21st Century

2009 ◽  
Author(s):  
Blair Williams Cronin ◽  
Ty Tedmon-Jones ◽  
Lora Wilson Mau
Keyword(s):  
World Wide Web ◽  
21St Century ◽  
World Wide ◽  
The World

THE EUROPEAN UNION FORUM ON KIDS' SAFETY IN INTERNET SIF 2019

2019 ◽  
pp. 3-6
Author(s):  
D. A. Bogdanova
Keyword(s):  
European Union ◽  
World Wide Web ◽  
World Wide ◽  
The European Union ◽  
Internet Forum ◽  
The World

The article provides an overview of the activities of the European Union Forum on kids' safety in Internet — Safer Internet Forum (SIF) 2019, which was held in Brussels, Belgium, in November 2019. The current Internet risks addressed by the World Wide Web users, especially children, are described.

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