scholarly journals Licensing-In Technology Markets: How the Strength of Patents Influence Firm Strategies and Competition? Empirical Evidence from the 2004 Indian Patent Reforms

2012 ◽  
Author(s):  
Anand Nandkumar
Keyword(s):  
Empirical Evidence ◽  
Technology Markets ◽  
Firm Strategies ◽  
Patent Reforms

scholarly journals Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns

2019 ◽  
Vol 83 (5) ◽  
pp. 78-96 ◽  
Author(s):  
Christian Hughes ◽  
Vanitha Swaminathan ◽  
Gillian Brooks
Keyword(s):  
Social Media ◽  
Empirical Evidence ◽  
Empirical Investigation ◽  
Social Media Platform ◽  
Firm Strategies ◽  
Brand Engagement ◽  
Response Data ◽  
Source Expertise ◽  
Online Engagement ◽  
Media Platform

Influencer marketing is prevalent in firm strategies, yet little is known about the factors that drive success of online brand engagement at different stages of the consumer purchase funnel. The findings suggest that sponsored blogging affects online engagement (e.g., posting comments, liking a brand) differently depending on blogger characteristics and blog post content, which are further moderated by social media platform type and campaign advertising intent. When a sponsored post occurs on a blog, high blogger expertise is more effective when the advertising intent is to raise awareness versus increase trial. However, source expertise fails to drive engagement when the sponsored post occurs on Facebook. When a sponsored post occurs on Facebook, posts high in hedonic content are more effective when the advertising intent is to increase trial versus raise awareness. The effectiveness of campaign incentives depends on the platform type, such that they can increase (decrease) engagement on blogs (Facebook). The empirical evidence for these findings comes from real in-market customer response data and is supplemented with data from an experiment. Taken together, the findings highlight the critical interplay of platform type, campaign intent, source, campaign incentives, and content factors in driving engagement.

Introduction

2020 ◽  
pp. 1-6
Author(s):  
Jonathan M. Barnett
Keyword(s):  
Theoretical Analysis ◽  
Market Structure ◽  
Empirical Evidence ◽  
Organizational Form ◽  
Patent Policy ◽  
Dynamic Approach ◽  
Technology Markets ◽  
Specific Effects ◽  
Innovation Markets ◽  
Innovation Projects

This introduction describes how the book examines the relationships between IP rights, organizational form, and market structure, using a combination of theoretical analysis and empirical evidence drawn from almost 120 years of U.S. patent policy and associated technology markets. This analysis deploys a “dynamic” approach to IP analysis, which anticipates that the effects of changes in IP protections differ depending on firms’ ability to adopt non-IP alternative mechanisms for capturing returns on innovation. In general, larger and more integrated firms will be able to do so at a significantly lower cost than smaller and less integrated firms. The entity-specific effects of IP rights imply that stronger and weaker IP regimes will impact the range of viable organizational forms for structuring the innovation and commercialization process, which in turn impacts the structure of innovation markets and the allocation of resources across different types of innovation projects.

Challenges to the social motivation theory of autism: The dangers of counteracting an imprecise theory with even more imprecision

2019 ◽  
Vol 42 ◽  
Author(s):  
Mirko Uljarević ◽  
Giacomo Vivanti ◽  
Susan R. Leekam ◽  
Antonio Y. Hardan
Keyword(s):  
Empirical Evidence ◽  
Social Motivation ◽  
Motivation Theory ◽  
The Social

Abstract The arguments offered by Jaswal & Akhtar to counter the social motivation theory (SMT) do not appear to be directly related to the SMT tenets and predictions, seem to not be empirically testable, and are inconsistent with empirical evidence. To evaluate the merits and shortcomings of the SMT and identify scientifically testable alternatives, advances are needed on the conceptualization and operationalization of social motivation across diagnostic boundaries.

Integrating perspectives: How the development of second-personal competence lays the foundation for a second-personal morality

2020 ◽  
Vol 43 ◽  
Author(s):  
John Corbit ◽  
Chris Moore
Keyword(s):  
Empirical Evidence ◽  
Developmental Process ◽  
Focal Point ◽  
Personal Information ◽  
Personal Competence ◽  
Triadic Interactions ◽  
Personal Morality ◽  
Integrative Process

Abstract The integration of first-, second-, and third-personal information within joint intentional collaboration provides the foundation for broad-based second-personal morality. We offer two additions to this framework: a description of the developmental process through which second-personal competence emerges from early triadic interactions, and empirical evidence that collaboration with a concrete goal may provide an essential focal point for this integrative process.

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