scholarly journals The Impact of Information on the Willingness-to-Pay for Labeled Organic Food Products

2011 ◽  
Author(s):  
Sandra Rousseau ◽  
Liesbet Vranken
Keyword(s):  
Willingness To Pay ◽  
Organic Food ◽  
Food Products ◽  
The Impact

scholarly journals Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products

Food Policy ◽  
2007 ◽  
Vol 32 (2) ◽  
pp. 145-159 ◽  
Author(s):  
Marvin T. Batte ◽  
Neal H. Hooker ◽  
Timothy C. Haab ◽  
Jeremy Beaverson
Keyword(s):  
Willingness To Pay ◽  
Organic Food ◽  
Food Products

scholarly journals Influence of Socio-Psychological Factors on Consumer Willingness to Pay (WTP) for Organic Food Products

2018 ◽  
Vol 10 (5(J)) ◽  
pp. 208-219 ◽  
Author(s):  
Lloyd J.S. Baiyegunhi ◽  
Sikhumbuzo E. Mashabane ◽  
Nonjabulo C Sambo
Keyword(s):  
Willingness To Pay ◽  
Psychological Factors ◽  
Food Policy ◽  
Organic Food ◽  
Food Products ◽  
Policy Implications ◽  
Number Of Children ◽  
Using Data ◽  
Socio Demographic Factors ◽  
Vegetables And Fruits

This study evaluates consumers’ willingness to pay (WTP) a premium for organic vegetables and fruits in Pietermaritzburg metropolis, KwaZulu-Natal province, South Africa, using data collected from 210 consumers approached during their food shopping. The standard economic approach to valuation was extended by including psychological factors. The results from the empirical model show that psychological factors (behavioural control, attitude and subjective norms) exerted more influence on consumers’ WTP for organic products. In addition, socio-demographic factors such as gender, education, number of children in a household, high income and race, are statistically significant in explaining consumers’ WTP for organic food. Policy implications for advancement and improved promotion, sales and consumption of organic food products were discussed.  

scholarly journals Studying Developed Countries' Experiences in the Development of Organic Fruits and Vegetables Market

2018 ◽  
Author(s):  
Samariddin Berdiev
Keyword(s):  
Developing Countries ◽  
Willingness To Pay ◽  
Fruits And Vegetables ◽  
Organic Food ◽  
Food Products ◽  
Developed Countries ◽  
Fruit And Vegetables ◽  
The World ◽  
Organic Fruit

There is a rapid increase in organic fruit and vegetables worldwide as well as a rapidly growing potential of organic markets in developing countries such as Eurasian countries. Fruits and vegetables of Uzbek are one of the popular with taste and vitamins in the world, but the Uzbek market of organic food products have not been formed yet, to my knowledge there is no any literature regarding the topic in Uzbekistan. That is why the aim of the article is to explore the development of organic fruits and vegetable market in world’s developed and Eurasian countries. Additionally, the Uzbek peoples’ willingness-to-pay (WTP) and their expectations with regards to organic fruits and vegetables were investigated.

scholarly journals Preliminary Research about Producers’ Perceptions of Relationship Quality with Retailers in the Supply Chain of Organic Food Products in Croatia

2021 ◽  
Vol 13 (24) ◽  
pp. 13673
Author(s):  
Dušanka Gajdić ◽  
Željka Mesić ◽  
Kristina Petljak
Keyword(s):  
Supply Chain ◽  
Relationship Quality ◽  
Resource Sharing ◽  
Organic Food ◽  
Food Products ◽  
Organic Products ◽  
Overall Performance ◽  
Preliminary Research ◽  
The Impact ◽  
Depth Interviews

Due to insufficient research on the relationships in the supply chain (SC) of agri-food products, and especially organic food products, the main goal of this study was to examine the perceptions of organic food producers about the importance of collaboration and trust to their performance in the organic food SC. An analysis of previous research has concluded that the important categories of relationship quality (RQ) are the following: appropriate inter-organisational collaboration, effective communication, mutual exchange of information, resource sharing (physical, financial, human, and organisational), willingness to share risks, transparency between partners, relationship quality and commitment, and the presence of trust between partners in the SC. An empirical study based on in-depth interviews was conducted on a sample of six organic food producers in Croatia. The results indicated that the producers’ perceptions of the impact of collaboration and trust on overall performance differs depending on the length of the collaboration with retailers, the types of products, and the percentage of overall sales they sell through retailers. The results of this research can serve as an information base for all stakeholders in the SCs of organic products by encouraging them to participate in activities that will strengthen trust and collaboration as a prerequisite for increasing SC organic food performance.

Impact of consumption values on consumers’ purchase of organic food and green environmental concerns

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Norazah Mohd Suki ◽  
Abdul Majeed ◽  
Norbayah Mohd Suki
Keyword(s):  
Explanatory Power ◽  
Organic Food ◽  
Food Products ◽  
Business Owners ◽  
Equation Modeling ◽  
Environmental Concerns ◽  
Simultaneous Estimation ◽  
Content Type ◽  
Consumption Values ◽  
The Impact

Purpose This study aims to examine the impact of consumption values on consumers’ purchase of organic food and green environmental concerns. Additionally, the relationships between green environmental concerns and consumers’ purchase of organic food are investigated. Design/methodology/approach A self-administered questionnaire was distributed to 500 consumers with experience in purchasing organic food in Pakistan. The covariance-based structural equation modeling (CB-SEM) technique was used for the data analysis using the Analysis of Moments Structure software version 23. The CB-SEM technique allows for the simultaneous estimation of all relationships. Findings The CB-SEM technique reveals that of the 11 hypotheses tested, social value heavily influences consumers’ green environmental concerns. Moreover, consumers’ purchase of organic food is greatly impacted by conditional value. Consumers purchase organic food for their daily needs because they feel responsible for preserving and protecting the environment against global warming and its associated threats. This green purchasing behavior actually leads to better social approval, through its ability to impress others. Practical implications Organizations and business owners should address green environmental concerns by seriously applying organic methods in the process of production, processing, packaging and selling of organic food products. Such organic practices would enable organizations and business owners to produce organic food products that are free from chemicals. Originality/value The inclusion of consumption values strengthens the explanatory power of the proposed model in the context of Pakistani consumers’ purchase of organic food and green environmental concerns simultaneously. This study therefore adds new and substantial insights into the marketing theory.

scholarly journals Comparing treatments to reduce hypothetical bias in choice experiments regarding organic food

2020 ◽  
Vol 47 (3) ◽  
pp. 1302-1337 ◽  
Author(s):  
Adelina Gschwandtner ◽  
Michael Burton
Keyword(s):  
Willingness To Pay ◽  
Stated Preference ◽  
Organic Food ◽  
Cheap Talk ◽  
Food Products ◽  
Choice Experiments ◽  
Hypothetical Bias ◽  
Stated Preference Methods ◽  
The Uk

Abstract Hypothetical bias is one of the strongest criticisms brought to stated preference methods. We evaluate and compare the use of Cheap Talk and Honesty Priming as methods to mitigate such bias. Our study analyses the demand for organic food products in the UK, and the results reveal a core of consumers with positive willingness to pay (WTP) for organic. However, when correcting for hypothetical bias, consumers appear to be willing to pay even more for other attributes. Most importantly, the results show that implementing mechanisms to correct for hypothetical bias are efficient to reduce WTP, with Cheap Talk having a higher overall significance than Honesty Priming.

scholarly journals Zeleni cinizam – dimenzije i učinci na kupnju ekoloških prehrambenih proizvoda

2019 ◽  
Vol 9 (1) ◽  
pp. 45-57 ◽  
Author(s):  
Marija Ham
Keyword(s):  
Negative Impact ◽  
Organic Food ◽  
Food Products ◽  
Marketing Strategies ◽  
The Past ◽  
Significant Difference ◽  
Significant Negative Impact ◽  
Negative Effect ◽  
Sustainable Marketing ◽  
The Impact

Numerous criticisms as well as the conspicuous number of unfair manufacturing practices in the past have led to a significant scepticism and distrust by consumers. This deeply rooted distrust, scepticism, and disinterest in some consumers, can be encompassed by the notion of green cynicism. Green cynicism significantly interferes with and disturbs all activities and efforts from the domain of sustainable marketing, given that due to the extreme distrust, it is much harder or even impossible to place the product or maintain sustainable a business entity. This leads to an aggravated acceptance of Oeconomica Jadertina 1/2019. 45 these products by consumers and slower adoption of sustainable marketing strategies by economic operators, which is undoubtedly a socially undesirable phenomenon. For this reason, it is of great importance to study and understand the factors that influence this form of cynicism and how it affects certain behaviours. This paper aims to propose and explain the concept of green cynicism and explore some of its possible dimensions and verify their impact on the intention to buy organic food products. The survey was conducted on a sample of 411 respondents from eastern Croatia representing persons who purchase most household goods. The results based on the regression analysis have shown that the strongest negative effect on intentional purchases of ecological food products is attributed to the disinterest expressed as a lack of time to contemplate these issues at all. The distrust towards the organic food products or labels that distinguish them from conventional products achieves also a significant negative impact. In this research, the impact of scepticism on the issue of the environment did not prove to be significant, which could be a consequence of the fact that it concerns a significant difference in the width of the variable range.

scholarly journals The Impact of Consumer Schwartz Values and Regulatory Focus on the Willingness to Pay a Price Premium for Domestic Food Products: Gender Differences

Energies ◽  
2021 ◽  
Vol 14 (19) ◽  
pp. 6198
Author(s):  
Paweł Bryła
Keyword(s):  
Willingness To Pay ◽  
Regulatory Focus ◽  
Food Products ◽  
Value Orientations ◽  
Marketing Communications ◽  
Computer Assisted ◽  
Food Market ◽  
The Impact ◽  
Domestic Products ◽  
Domestic Food

This paper aims to identify which Schwartz values and regulatory focus orientations influence consumer behavior on the food market in the domain of preference for domestic products, which is closely related to consumer ethnocentrism. The CAWI (Computer-Assisted Web Interviews) method was applied. The sample consisting of 1000 respondents was representative for the Polish adult population in terms of sex, age, education, place of living (rural vs. urban), and region. The willingness to pay (WTP) a higher price for domestic products was affected by the tradition and universalism values. Consumer value orientations and regulatory focus were more powerful in explaining the WTP than demographic or socio-economic variables. The theories of value orientations and regulatory focus were found to be more relevant for men than for women, as reflected in adjusted regression determination coefficients. Finally, the promotion regulatory focus was a significant predictor of the WTP among men, but not among women. Based on my findings, it is recommended (1) to emphasize the following elements in marketing communications in order to stimulate the purchases of domestic food products: appeals to tradition, customs, ecology, being natural; (2) to take into account the Schwartz values in consumer segmentation on the food market; (3) to differentiate marketing communications for domestic food products on the basis of gender segmentation: in messages addressed to male consumers, arguments appealing to the promotion orientation should be used more frequently.

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