Der (Urbane) Chinesische Konsument - Eine Metaanalytische Betrachtung (The (Urban) Chinese Consumer - A Meta-Analytic Perspective)

2011 ◽  
Author(s):  
Frank Kroll ◽  
Fabian Chudziak ◽  
Reinhold Decker
Keyword(s):  
Chinese Consumer

scholarly journals Green Talk or Green Walk: Chinese Consumer Positive Word-of-Mouth to Corporate Environmental Actions in Polluting Industries

2021 ◽  
Vol 13 (9) ◽  
pp. 5259
Author(s):  
Jiajia Zhang ◽  
Jin Sun
Keyword(s):  
Public Relations ◽  
Information Disclosure ◽  
Word Of Mouth ◽  
Theoretical Argument ◽  
Positive Word ◽  
Environmental Actions ◽  
Environmental Information Disclosure ◽  
Chinese Consumer ◽  
Social Intuitionist Model ◽  
Positive Word Of Mouth

Although environmental action is regarded as a public relations strategy aiming to manifest a corporate green stance, this not always the case. Many consumers tend to be skeptical of corporate real environmental efforts, especially firms in traditionally dirty industries. However, few studies have focused on this issue. To shed light on such a phenomenon, the present study aims to provide a comprehensive multiple-step multiple-mediator model based on the social intuitionist model and cognitive-affective system theory of personality(CAPS) to examine how corporate environmental actions (substantive vs. symbolic) affect consumer positive word-of-mouth (WOM) and to investigate the cognitive and affective processes of greenwashing perception and other-condemning emotions. Findings from an online Chinese consumer panel of 130 adults indicate that consumers are prone to have more positive WOM for substantive actions compared with symbolic actions; this effect is not only mediated by other-condemning emotions but serially mediated by, firstly, greenwashing perception and, secondly, other-condemning emotions. The current study is conducive to explaining the link between corporate environmental actions and consumer positive WOM from a theoretical argument and empirical evidence, and thus providing suggestions for advertisers and marketers in green marketing about environmental information disclosure.

scholarly journals Factors influencing Chinese consumer attitudes on the safety of aquatic products

2021 ◽  
Author(s):  
Yunyun Dai ◽  
Yong‐Ming Yuan ◽  
Yuan Yuan ◽  
Zhen Zhou ◽  
Hongyan Zhang
Keyword(s):  
Consumer Attitudes ◽  
Aquatic Products ◽  
Factors Influencing ◽  
Chinese Consumer

scholarly journals New trends in the Chinese diet: cultural influences on consumer behaviour

2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Teresa Del Giudice ◽  
Giovanni Cicia ◽  
Klaus G. Grunert ◽  
Athanasios K. Krystallis ◽  
Yanfeng Zhou ◽  
...  
Keyword(s):  
Cultural Influences ◽  
Major Elements ◽  
Food Culture ◽  
Chinese Society ◽  
Chinese Consumers ◽  
Initial Attempt ◽  
Cultural Changes ◽  
Chinese Consumer ◽  
Food Taking ◽  
Culinary Culture

China is one of the most dynamic regions in the world in terms of economic growth and development. Such development has inevitably influenced the structure and habits of Chinese society. Whilst the economic condition of the middle class and high-income segment have steadily improved, cultural changes are also under way: ancient Chinese traditions now include major elements from other cultures, most notably the West (Hsing, 2011). The above scenario is the background to this paper. A structured research-administered survey was developed to investigate the changes in the Chinese consumer food culture: 500 urban participants were randomly selected from six reference cities, covering geographically almost the whole country. This study aims not only to analyze the propensity of consumers to include food products from other countries in their ancient Chinese culinary culture, but also represents an initial attempt to perform a market segmentation of Chinese consumers according to their degree of cultural openness toward non-Chinese food, taking into account socio-demographic, cognitive and psychographic variables.

A Study of Purchase Influence and Behavioral Intention on the Adoption of Electronic Word of Mouth (eWOM) Systems

2017 ◽  
Vol 15 (3) ◽  
pp. 14-32 ◽  
Author(s):  
Tiong-Thye Goh ◽  
Bing Yang ◽  
Xin Dai ◽  
Dawei Jin
Keyword(s):  
Behavioral Intention ◽  
Site Quality ◽  
Review System ◽  
Argument Quality ◽  
Behavior Intention ◽  
Two Factors ◽  
Chinese Consumer ◽  
And Behavior ◽  
Practical Implications ◽  
Relevant Factors

This study investigates how relevant factors representing the central and peripheral routes affect Chinese consumer adoption of eWOM system. This study is the first to propose a model linking argument quality, site quality and reviewer quality with purchase influence and behavior intention and show how these two factors affect the usage and the adoption of eWOM. Complementing the predicted intention-adoption link, data analysis based on 136 samples after controlling gender, age and occupation status shows that the purchase influence-adoption link has a stronger predictability than the behavioral intention-adoption link. The results show that site quality, reviewer quality and argument quality all positively affect behavioral intention while argument quality and site quality affects purchase influence. The findings demonstrate the importance of purchase influence and its antecedents in the context of predicting eWOM adoption and they carry important practical implications helping organizations and system designer to implement a more effective online review system.

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