Critical Success Factors for Creating and Implementing Effective Social Media Marketing Campaigns

2010 ◽  
Author(s):  
Diego Heckadon
Keyword(s):  
Social Media ◽  
Critical Success Factors ◽  
Success Factors ◽  
Social Media Marketing ◽  
Critical Success

scholarly journals Critical Success Factors to Improve the Adoption of Social Media in Teaching and Learning: A Case Study at a Traditional University

2019 ◽  
Vol 13 (03) ◽  
pp. 81
Author(s):  
Obrain Murire ◽  
Liezel Cilliers
Keyword(s):  
Social Media ◽  
Teaching And Learning ◽  
Critical Success Factors ◽  
Success Factors ◽  
Emerging Technologies ◽  
Management Support ◽  
Chi Square ◽  
Critical Success ◽  
Use Of Technology ◽  
Ict Infrastructure

Mobile devices and social media tools are two emerging technologies that have positively influenced teaching and learning practices at traditional universities.  Regardless of the popularity of social media, few lecturers make use of these tools for educational purposes. The objective of this paper was to identify critical success factors to improve the adoption of social media among lecturers at a traditional university in South Africa.  The unified theory of acceptance and use of technology (UTAUT) was chosen as the theoretical foundation for this study.  A quantitative, survey data collection method was uses to collect data.  A questionnaire was distributed to all academics at the university, with a response rate of 39 %.  From these, descriptive statistics were used  to analyse data and the Pearson chi-square test was used to establish the association amongst different variables. The following CSFs were identified to enhance emerging technologies at traditional universities: management support; provide adequate ICT infrastructure and resources; provide sufficient training for lecturers, and introduce a champion  to promote social media. The study, therefore, recommends that these four critical success factors must be considered by universities to adopt social media in teaching and learning.<div><hr align="left" size="1" width="33%" /><div> </div><div> </div><div> </div></div>

scholarly journals Exploring and evaluating success factors of social media marketing strategy: a multi-dimensional-multi-criteria framework

foresight ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mona Jami Pour ◽  
Mahnaz Hosseinzadeh ◽  
Hannan Amoozad Mahdiraji
Keyword(s):  
Social Media ◽  
Performance Evaluation ◽  
Focus Group ◽  
Marketing Strategy ◽  
Success Factors ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Content Type ◽  
Critical Success ◽  
Strategy Process

Purpose Today, social media is counted as an integral part of marketing strategies, which has led to a paradigm change in this field. As reported, social media marketing has been growing over the recent five years and is predicted to be exponentially growing in the future. However, despite the huge promise and intention to adopt social media marketing strategies by organisations, there remain challenges regarding the successful implementation of these new marketing programmes. Accordingly, marketing managers’ awareness of the success factors of social media marketing is essential to return investment in this area. Due to the little research been accomplished in this field, this paper aims to identify the success factors of social networks’ marketing and to rank the factors by using of interval best-worst method (BWM). Design/methodology/approach To serve the research aims, an extant literature review is accomplished and a focus group approach is conducted to identify the main success factors and sub-factors. To analyse the focus group discussions, a qualitative content analysis approach is applied. Interval BWM is used to calculate the weights of each identified factor. Findings In the final framework, six main success criteria, including strategy, process, technology, content, performance evaluation and people are identified, for each sub-criteria are developed. The interval BWM results suggest the content criterion as the most important success factor in developing a social media marketing strategy. Research limitations/implications First, this research provides a comprehensive insight into the success factors and best practices of social media marketing. This is the first to draw on the critical factors affecting the success of social media marketing, considering people in the organisation such as top management, employees and customers, strategy, process and performance evaluation focussing on the change management requirements for applying social media marketing and technology as the technical factor of the adoption process, simultaneously. Identifying critical success factors of social media marketing will help marketing managers to avoid falling into the trap of developing social media strategies based on less important areas and ignoring the critical ones. Besides, owing to the limited resources of organisations in implementing social media marketing strategies, prioritising and weighing the success factors will lead to a focus on more important areas. Originality/value Whilst the related studies have mostly concentrated on the capabilities and activities required to conduct social media marketing and the few research investigated the critical success factors most concentrated on the customer and the content-related factors, the finding of this research goes beyond that and suggests technical, process and human aspects simultaneously in the implementation process in a holistic view.

Critical Success Factors for Twinning Measure

2018 ◽  
Author(s):  
Franka Cadée ◽  
Marianne J. Nieuwenhuijze ◽  
Antoine L. M. Lagro-Janssen ◽  
Raymond de Vries
Keyword(s):  
Critical Success Factors ◽  
Success Factors ◽  
Critical Success

Critical Success Factors in Russian R&D Projects in the Real Economy

2010 ◽  
pp. 41-61
Author(s):  
V. Andreev
Keyword(s):  
Empirical Research ◽  
Critical Success Factors ◽  
Success Factors ◽  
Innovation Process ◽  
Real Economy ◽  
Key Factors ◽  
Industrial Products ◽  
Successful Development ◽  
The Real ◽  
Critical Success

The article discusses the concept of "success" in relation to innovative business and its performance. The quantity of innovative projects that can consistently overcome the stages of the innovation process to achieve the desired result is defined. The author presents the results of empirical research of successful and unsuccessful projects of leading Russian innovative companies in various industries, identifies key factors of successful development of new industrial products.

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