The Impact of Jump Bidding in Online Auctions

2010 ◽  
Author(s):  
Yongfu He ◽  
Peter T. L. Popkowski Leszczyc
Keyword(s):  
Online Auctions ◽  
Jump Bidding ◽  
The Impact

The impact of jump bidding in online auctions

2013 ◽  
Vol 24 (4) ◽  
pp. 387-397 ◽  
Author(s):  
Yongfu He ◽  
Peter T. L. Popkowski Leszczyc
Keyword(s):  
Online Auctions ◽  
Jump Bidding ◽  
The Impact

Measuring the Impact of Price Guarantees on Bidding in Consumer Online Auctions

2016 ◽  
Vol 92 (1) ◽  
pp. 96-108 ◽  
Author(s):  
Ernan Haruvy ◽  
Peter T.L. Popkowski Leszczyc
Keyword(s):  
Online Auctions ◽  
The Impact

Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions

2016 ◽  
Vol 80 (2) ◽  
pp. 80-100 ◽  
Author(s):  
Caroline Ducarroz ◽  
Sha Yang ◽  
Eric A. Greenleaf
Keyword(s):  
Online Auctions ◽  
Promotional Messages ◽  
The Impact

Jump Bidding in Online Auctions: An in Vivo Experiment

2021 ◽  
Author(s):  
Joyce Delnoij ◽  
Sarah Rezaei ◽  
Arnout van de Rijt
Keyword(s):  
Online Auctions ◽  
In Vivo Experiment ◽  
Jump Bidding

Bundling for Online Reverse Auctions

2011 ◽  
pp. 112-132
Author(s):  
Tobias Schoenherr ◽  
Vincent A. Mabert
Keyword(s):  
Information Technology ◽  
Technology Adoption ◽  
Manufacturing Industry ◽  
Online Auctions ◽  
Reverse Auctions ◽  
Information Technology Adoption ◽  
And Performance ◽  
The Impact ◽  
Online Reverse Auctions ◽  
The U.S

This chapter provides insights into bundling practices for online reverse auctions by exploring approaches and reporting experiences of 252 companies in the U.S. manufacturing industry. Within the context of Parente et al.’s (2004) conceptual framework for the analysis of online auctions, aspects of the “Product Characteristics” component were explored. Bundling issues investigated include content, goals, structure, and performance. Following the theme of the book, differences and similarities in bundling behavior and outcomes between small and large enterprises are emphasized, highlighting the impact of firm size and the resulting strategies explored. While large corporations are usually on the forefront of information technology adoption and use, the potential is significant for smaller firms as well. As such, this chapter provides managerial insights, useful especially to smaller companies, for successfully employing bundles in reverse auctions.

“Name your price” – online auctions and reference prices

2014 ◽  
Vol 23 (6) ◽  
pp. 420-428 ◽  
Author(s):  
Kashef A. Majid ◽  
Andrew Bryant ◽  
Pradeep A. Rau
Keyword(s):  
Online Auctions ◽  
Online Auction ◽  
Barriers To Entry ◽  
Reverse Auctions ◽  
Content Type ◽  
Success Stories ◽  
Reference Prices ◽  
The Impact ◽  
Multiple Reference ◽  
Initial Price

Purpose – This paper aims to investigate the presence of varying price points on the impact of product valuations in both English and reverse auctions on potential bidders, that is, those not yet engaged in the auction. Internet auctions, both English style and reverse, constitute one of the success stories of digital commerce. Design/methodology/approach – As its method of research, this paper uses an experimental approach to explore the effects of multiple reference prices. Findings – While previous research has done well to show that a lower initial price decreases barriers to entry and can lead to a higher final price in English-style auctions, this research shows that such a strategy may harm potential bidders’ product perceptions due to multiple reference prices. The authors explore situations of multiple reference prices in the context of reverse auctions, where both higher and lower reference prices are shown to be able to increase product valuations. Research limitations/implications – Additional research of a variety of products and using a representative sample would enhance the findings of this paper. Practical implications – The findings show that reference prices have differing impacts, which are dependent upon the goal of either maximizing or minimizing the distance between the initial price and the price consumers are willing to pay in an online auction. Originality/value – The investigation links differing goals created by the type of auction to the potential impact of the reference price. In addition, we explore the effects of multiple reference prices on consumer valuations.

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