The Timing of Capacity Investment by Start-Ups and Established Firms in New Markets

2010 ◽  
Author(s):  
Robert Swinney ◽  
Gerard Cachon ◽  
Serguei Netessine
Keyword(s):  
Capacity Investment ◽  
New Markets ◽  
Established Firms ◽  
Start Ups

scholarly journals Capacity Investment Timing by Start-ups and Established Firms in New Markets

2011 ◽  
Vol 57 (4) ◽  
pp. 763-777 ◽  
Author(s):  
Robert Swinney ◽  
Gérard P. Cachon ◽  
Serguei Netessine
Keyword(s):  
Capacity Investment ◽  
New Markets ◽  
Investment Timing ◽  
Established Firms ◽  
Start Ups

scholarly journals Collaborative production networks among unequal actors

2020 ◽  
pp. 1-17
Author(s):  
Manuel Muñoz-Herrera ◽  
Jacob Dijkstra ◽  
Andreas Flache ◽  
Rafael Wittek
Keyword(s):  
Network Formation ◽  
Increasing Returns ◽  
Production Networks ◽  
Resource Heterogeneity ◽  
Dominant Group ◽  
Collaborative Project ◽  
Start Up ◽  
Established Firms ◽  
Start Ups ◽  
The Impact

Abstract We develop a model of strategic network formation of collaborations to analyze the consequences of an understudied but consequential form of heterogeneity: differences between actors in the form of their production functions. We also address how this interacts with resource heterogeneity, as a way to measure the impact actors have as potential partners on a collaborative project. Some actors (e.g., start-up firms) may exhibit increasing returns to their investment into collaboration projects, while others (e.g., established firms) may face decreasing returns. Our model provides insights into how actor heterogeneity can help explain well-observed collaboration patterns. We show that if there is a direct relation between increasing returns and resources, start-ups exclude mature firms and networks become segregated by types of production function, portraying dominant group architectures. On the other hand, if there is an inverse relation between increasing returns and resources, networks portray core-periphery architectures, where the mature firms form a core and start-ups with low-resources link to them.

scholarly journals THE VALUE OF THE NEW BUSINESSES FROM THE DIGITAL ECONOMY: CASE STUDY FROM E-COMMERCE

2019 ◽  
Vol 9 (4) ◽  
pp. 18-34
Author(s):  
Mădălina Viorica MANU ◽  
◽  
Ilie VASILE ◽  
Keyword(s):  
Mergers And Acquisitions ◽  
Success Factors ◽  
Control Variable ◽  
Enterprise Value ◽  
Value Maximization ◽  
Research Questions ◽  
Established Firms ◽  
Start Ups ◽  
A Company

This paper aims to challenge the conventional wisdom in finance by studying the success factors of the development of unicorn companies as the most successful and fastest-growing start-ups/ established firms. Romania is now on the map of the International Unicorn Club, with two young Unicorns in technology, since 2018. The purpose of the paper is to analyze mergers and acquisitions and companies valued more than $1B. The research questions to be answered are: What is the value of control in mergers and acquisitions? Why the initial estimates of a company’s value can be very wrong? The market approach in this research allows the readers understand the context of the phenomena analyzed and the information on comparable transactions. The work to be discussed in the paper is the importance of choosing one valuable objective of the company, in the context of the theory of the value maximization as the single important objective of a company. The model of enterprise value for listed companies should encompass a market variable, such as the value of financing a sector gets and the ownership (control) variable

Neuromarketing Insights for Start-Up Companies

2020 ◽  
pp. 168-184
Author(s):  
Arzu Çakar Girişken
Keyword(s):  
Marketing Mix ◽  
Economic Resources ◽  
Efficient Allocation ◽  
New Era ◽  
Success Stories ◽  
Cost Cutting ◽  
Start Up ◽  
Publicly Supported ◽  
Established Firms ◽  
Start Ups

As the academic interest about start-ups grows, researchers explore reasons behind start-up failures or success stories, and they aim to develop guides for entrepreneurs to succeed. Literature suggests that marketing is one of the crucial fields for successful start-up companies, among many others. Meanwhile, marketing researchers have recently been paying growing attention to applying neuroscience techniques into the marketing field. Even with the rising popularity of neuromarketing research, start-up companies still fall short of using new era marketing tools due to high costs, although they compete with established firms that massively employ neuromarketing techniques in their marketing mix. In this chapter, it is discussed how helpful neuromarketing techniques could be for entrepreneurs as the success of start-up companies depend on efficient allocation of their severely scarce economic resources, and it is argued that publicly supported start-up hubs, in coordination with universities, shall help develop collective neuromarketing researches for the sake of cost cutting.

scholarly journals When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin

2010 ◽  
Vol 14 (3) ◽  
pp. 73-86 ◽  
Author(s):  
Klaus Jennewein ◽  
Thomas Durand ◽  
Alexander Gerybadze
Keyword(s):  
Life Cycle ◽  
Competitive Advantage ◽  
Technological Innovation ◽  
Brand Equity ◽  
Early Period ◽  
Technological Revolution ◽  
Technology Life Cycle ◽  
Established Firms ◽  
Marketing Costs ◽  
Start Ups

This paper deals with brand equity as a way to complement patents and other technological assets in technology intensive industries. The longitudinal case of Bayer Aspirin is presented. The discussion suggests that while Hi-tech start-ups build a competitive advantage through technology, they can also use this early period to build significant brand equity at limited marketing costs. In turn this brand equity may become increasingly important as the technology life-cycle unfolds. When the next technological revolution strikes, brands may serve as a shield to help the now well-established firms survive through the change.

scholarly journals START-UPS AND INTERNATIONALISATION: THE CASE OF ROMANIA. PART 1. THEORETICAL OVERVIEW

2020 ◽  
Vol 5 (2) ◽  
pp. 92-101
Author(s):  
Anamaria Diana Herte ◽  
Daniel Badulescu
Keyword(s):  
Market Power ◽  
General Concept ◽  
Point Of View ◽  
Clear Picture ◽  
Life Stages ◽  
New Markets ◽  
Distinct Category ◽  
Set Up ◽  
Start Ups ◽  
Theoretical Overview

Within the general concept of companies, start-ups are, more practically than theoretically, a distinct category including the so-called newly born companies struggling for existence and confirmation. Although theories of start-ups are still emerging, it is known that these companies are set up to put in practice great ideas and they grow to reach the success desired by their founders. The definition is, from a strict scientific point of view, approximate and quite inconsistent, which is why the clarification of the category of start-ups can be done using contributions from the theories of management, organization, complexity, and entrepreneurship or life stages, while admitting that a clear picture of these entities is not yet available. Regardless of the multitude of perspectives, researchers and practitioners agree that growth is therefore an essential part in the development, consolidation and orientation of start-ups. It is therefore not uncommon to find that the vast majority of European start-ups are interested in internationalizing, or expanding their internationalization, in the immediate future, despite considerable difficulties and challenges, exacerbated by lack of experience and the market power of new companies. The situation of start-ups in Romania is a bit more complex and certainly not as enthusiastic - a series of constraints, objectives and subjective, make the expansion on new markets an option not as attractive for young small and medium Romanian companies.

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