Integrating the Social Network to Diffusion Model and Evaluation of the Value of Hubs in the Adoption Process

2009 ◽  
Author(s):  
Jacob Goldenberg ◽  
Oded Lowengart ◽  
Daniel Shapira
Keyword(s):  
Social Network ◽  
Diffusion Model ◽  
Adoption Process ◽  
The Social

Modelling information diffusion based on non-dominated friends in social networks

2016 ◽  
Vol 43 (6) ◽  
pp. 801-815 ◽  
Author(s):  
Niloofar Mozafari ◽  
Ali Hamzeh ◽  
Sattar Hashemi
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Diffusion Model ◽  
Information Diffusion ◽  
Information Dissemination ◽  
Single Factor ◽  
Proposed Model ◽  
The Social ◽  
Diffusion Pattern ◽  
Information Diffusion Model

In recent years, social networks have played a strong role in diffusing information among people all around the globe. Therefore, the ability to analyse the diffusion pattern is essential. A diffusion model can identify the information dissemination pattern in a social network. One of the most important components of a diffusion model is information perception which determines the source each node receives its information from. Previous studies have assumed information perception to be just based on a single factor, that is, each individual receives information from their friend with the highest amount of information, whereas in reality, there exist other factors, such as trust, that affect the decision of people for selecting the friend who would supply information. These factors might be in conflict with each other, and modelling diffusion process with respect to a single factor can give rise to unacceptable results with respect to the other factors. In this article, we propose a novel information diffusion model based on non-dominated friends (IDNDF). Non-dominated friends are a set of friends of a node for whom there is no friend better than them in the set based on all considered factors, considering different factors simultaneously significantly enhance the proposed information diffusion model. Moreover, our model gives a chance to all non-dominated friends to be selected. Also, IDNDF allows having partial knowledge by each node of the social network. Finally, IDNDF is applicable to different types of data, including well-known real social networks like Epinions, WikiPedia, Advogato and so on. Extensive experiments are performed to assess the performance of the proposed model. The results show the efficiency of the IDNDF in diffusion of information in varieties of social networks.

The social network

2013 ◽  
Vol 44 (2) ◽  
pp. 22
Author(s):  
ALAN ROCKOFF
Keyword(s):  
Social Network ◽  
The Social

The Multilevel p2 Model

Methodology ◽  
2006 ◽  
Vol 2 (1) ◽  
pp. 42-47 ◽  
Author(s):  
Bonne J. H. Zijlstra ◽  
Marijtje A. J. van Duijn ◽  
Tom A. B. Snijders
Keyword(s):  
Social Network ◽  
Network Data ◽  
Mcmc Algorithm ◽  
Independent Observation ◽  
Single Observation ◽  
Multiple Networks ◽  
Social Network Data ◽  
Multiple Observations ◽  
Practical Support ◽  
The Social

The p 2 model is a random effects model with covariates for the analysis of binary directed social network data coming from a single observation of a social network. Here, a multilevel variant of the p 2 model is proposed for the case of multiple observations of social networks, for example, in a sample of schools. The multilevel p 2 model defines an identical p 2 model for each independent observation of the social network, where parameters are allowed to vary across the multiple networks. The multilevel p 2 model is estimated with a Bayesian Markov Chain Monte Carlo (MCMC) algorithm that was implemented in free software for the statistical analysis of complete social network data, called StOCNET. The new model is illustrated with a study on the received practical support by Dutch high school pupils of different ethnic backgrounds.

ПРАГМАТИЧНИЙ ПОТЕНЦІАЛ НАТИВНОЇ РЕКЛАМИ: ФОРМИ, ТРЕНДИ (НА ПРИКЛАДІ НАТИВНОГО КОНТЕНТУ В СОЦІАЛЬНІЙ МЕРЕЖІ FACEBOOK ЩОДО БРЕНДА ФАКУЛЬТЕТУ ЖУРНАЛІСТИКИ ЗНУ)

2020 ◽  
pp. 113
Author(s):  
V. Kovpak ◽  
N. Trotsenko
Keyword(s):  
Social Network ◽  
Professional Training ◽  
Educational Process ◽  
Communication Strategy ◽  
Student Centered ◽  
Teacher Student ◽  
The Social ◽  
National University ◽  
High Level ◽  
The Impact

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

Smart Education Using the Social network Site Facebook a solution for Interactions

2020 ◽  
Author(s):  
shariq aziz butt
Keyword(s):  
Social Network ◽  
Research Work ◽  
Original Research ◽  
Social Network Site ◽  
Network Site ◽  
The Social ◽  
Smart Education

The paper is Original Research work and done by mentioned author in the article.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

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