How Effective are Rewards Programs in Promoting Payment Card Usage? Empirical Evidence
2011 ◽
Vol 35
(12)
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pp. 3275-3291
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2013 ◽
Vol 1
(4)
◽
pp. 73-105
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Keyword(s):
2010 ◽
Vol 34
(8)
◽
pp. 1773-1787
◽
2004 ◽
Vol 63
(2)
◽
pp. 107-111
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Keyword(s):