Do Real Estate Agents Compete on Price? Evidence from Seven Metropolitan Areas

2009 ◽  
Author(s):  
Ann Schnare ◽  
Robert B. Kulick
Keyword(s):  
Real Estate ◽  
Metropolitan Areas ◽  
Real Estate Agents

(What) do top performing real estate agents deliver for their clients?

2018 ◽  
Vol 41 ◽  
pp. 142-152 ◽  
Author(s):  
Geoffrey K. Turnbull ◽  
Bennie D. Waller
Keyword(s):  
Real Estate ◽  
Real Estate Agents

Development of real estate marketing – trends for the future

2021 ◽  
Vol 16 (4) ◽  
pp. 10-19
Author(s):  
Jörg Petermann
Keyword(s):  
Real Estate ◽  
Digital Technologies ◽  
Marketing Channels ◽  
The Past ◽  
Online Platforms ◽  
Real Estate Marketing ◽  
The Future ◽  
Real Estate Agents ◽  
Digital Channels ◽  
International Sales

Real estate marketing has changed fundamentally over the past twenty years, mainly due to digital technologies. Due to the availability of online platforms as intermediary websites, the complexity of interaction relationships between providers, demanders, and real estate agents has increased. The study takes the perspective of real estate agents and uses the example market of Cologne/Bergisch-Gladbach to show what new potential digital channels offer for the reach and intensity of real estate marketing. Real estate agencies are challenged to evolve technologically, but then have a wider inventory of marketing channels and presentation options at their disposal. In the future, social media and video streaming platforms could further revolutionize property marketing, offering further potential to proactive providers, especially in terms of property branding and international sales.

Lending Capital

Race Brokers ◽  
2021 ◽  
pp. 91-115
Author(s):  
Elizabeth Korver-Glenn
Keyword(s):  
Real Estate ◽  
Mortgage Loans ◽  
White Neighborhoods ◽  
Real Estate Agents

This chapter describes how White mortgage bankers relied on segregated interindustry networking with real estate agents to shore up their lending portfolios. In doing so, they helped sustain racially segregated buyer–agent–banker networks and loan opportunities. The chapter also demonstrates how White real estate agents undertook such networking and, in some cases, used the racist market rubric to interpret mortgage bankers of color, whom they excluded from their professional circles. In addition, the chapter describes how mortgage bankers depended on the routine of racialized discretion when they interpreted mortgage borrower and property risk. They gave White borrowers and homes in White neighborhoods the benefit of the doubt, assuming they were the least risky and most valuable. By contrast, they cast shadows of doubt on borrowers of color and homes in neighborhoods of color, interpreting these individuals and areas through the racist market rubric. Racialized discretion has consequences for whether and under what conditions mortgage loans are approved.

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