scholarly journals Prices and Network Effects in Two-Sided Markets: The Belgian Newspaper Industry

Author(s):  
Patrick J. G. Van Cayseele ◽  
Stijn Vanormelingen
2020 ◽  
Vol 37 (1) ◽  
pp. 12-38 ◽  
Author(s):  
Oliver Hinz ◽  
Thomas Otter ◽  
Bernd Skiera

2006 ◽  
Vol 7 (3) ◽  
pp. 317-333 ◽  
Author(s):  
Martin Peitz

AbstractThis paper reviews the nascent literature on „two-sided markets“ which can be characterized by two-sided indirect network effects. It presents key findings in this literature, derives some of them in numerical examples and discusses how these findings improve our understanding of real-world markets. It finally discusses some implications for competition policy.


Author(s):  
Helmut Dietl ◽  
Tobias Duschl ◽  
Egon Franck ◽  
Markus Lang

SummaryThis paper develops a model of a professional sports league with network externalities by integrating the theory of two-sided markets into a two-stage contest model. In professional team sports, the competition of the clubs functions as a platform that enables sponsors to interact with fans. In these club-mediated interactions, positive network effects operate from the fan market to the sponsor market, while positive or negative network effects operate from the sponsor market to the fan market. We show that the size of these network effects determines the level of competitive balance within the league. If the market potential of the sponsors is small (large), competitive balance increases (decreases) with stronger combined network effects. We further deduce that clubs benefit from stronger combined network effects through higher profits and that network externalities can mitigate the negative effect of revenue sharing on competitive balance. Finally, we derive implications for improving competitive balance by taking advantage of network externalities. For example, our model suggests that an increase in the market potential of sponsors produces a more balanced league.


2021 ◽  
Vol 16 (6) ◽  
pp. 2091-2109
Author(s):  
Martin Grossmann ◽  
Markus Lang ◽  
Helmut M. Dietl

This paper examines the dynamic competition between platform firms in two-sided markets with network externalities. In our model, two platforms compete with each other via a contest to dominate a certain market. If one platform wins the contest, it can serve the market for a certain duration as a monopolistic platform. Our paper shows that platform firms can compensate for cost disadvantages with network effects. A head start (e.g., technological advantage) does not guarantee future success for platform firms. Network effects and cost efficiency are decisive for future success. Interestingly, higher costs of a platform can induce higher platform profits in our dynamic model. Moreover, we find that a platform’s size and profit are not necessarily positively correlated. Our model also provides new insights with respect to the underlying causes for the emergence of market dominance. The combination of technological carry-over and network effects can explain a long-lasting dominance of a platform that benefits from a head start. The necessary preconditions for this emergence are convex costs, small network effects and high carry-over.


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