Do Companies' Online Privacy Policy Disclosures Match Customer Needs?

2008 ◽  
Author(s):  
Won Gyun No ◽  
J. Efrim Boritz ◽  
R. P. Sundarraj
Keyword(s):  
Online Privacy ◽  
Privacy Policy ◽  
Customer Needs

An Analysis of Online Privacy Policies of Fortune 100 Companies

2009 ◽  
pp. 269-283
Author(s):  
Suhong Li
Keyword(s):  
Personal Information ◽  
Online Privacy ◽  
Third Party ◽  
Security Requirements ◽  
Current Status ◽  
Safe Harbor ◽  
Privacy Policy ◽  
Privacy Policies ◽  
Fair Information Practices ◽  
Fortune 100

The purpose of this chapter is to investigate the current status of online privacy policies of Fortune 100 Companies. It was found that 94% of the surveyed companies have posted an online privacy policy and 82% of them collect personal information from consumers. The majority of the companies only partially follow the four principles (notice, choice, access, and security) of fair information practices. For example, most of the organizations give consumers some notice and choice in term of the collection and use of their personal information. However, organizations fall short in security requirements. Only 19% of organizations mention that they have taken steps to provide security for information both during transmission and after their sites have received the information. The results also reveal that a few organizations have obtained third-party privacy seals including TRUSTe, BBBOnline Privacy, and Safe Harbor.

scholarly journals Socialization of Terms of Use and Privacy Policy on Indonesian e-commerce Websites

2020 ◽  
Vol 1 (3) ◽  
pp. 41-45 ◽  
Author(s):  
Aloysius Bernanda Gunawan
Keyword(s):  
Personal Data ◽  
Online Privacy ◽  
Privacy Policy ◽  
Privacy Policies ◽  
Content Structure ◽  
Legal Documents ◽  
Common Practices ◽  
Insight Into

This article aims to identify common practices in Indonesian e-commerce regarding terms of use and privacy policies. Website visit rankings from Alexa and Similarweb were used to identify the 10 most commonly visited e-commerce sites in Indonesia. Then, placement, length, and content structure of the terms of service and privacy policies of these websites were compared. Findings suggest that the information provided by these documents is sufficient and legally compliant, although some of the websites appear to disregard their importance. The actual contents of these documents were not analyzed and are thus open for further study. The information provided in this article may give merchants intending to open e-commerce stores in Indonesia some insight into how the protection of consumers’ personal data leads to better service. This paper also proposes a simple framework for assessing the extent to which an e-commerce website successfully ensures that consumers agree and consent to its terms of use without burdening them with lengthy and obscure legal documents. Keywords: online privacy e-commerce term of use

An Analysis of Online Privacy Policies of Fortune 100 Companies

Cyber Crime ◽  
2013 ◽  
pp. 1276-1291
Author(s):  
Suhong Li ◽  
Chen Zhang
Keyword(s):  
Personal Information ◽  
Online Privacy ◽  
Third Party ◽  
Security Requirements ◽  
Current Status ◽  
Safe Harbor ◽  
Privacy Policy ◽  
Privacy Policies ◽  
Fair Information Practices ◽  
Fortune 100

The purpose of this chapter is to investigate the current status of online privacy policies of Fortune 100 Companies. It was found that 94% of the surveyed companies have posted an online privacy policy and 82% of them collect personal information from consumers. The majority of the companies only partially follow the four principles (notice, choice, access, and security) of fair information practices. For example, most of the organizations give consumers some notice and choice in term of the collection and use of their personal information. However, organizations fall short in security requirements. Only 19% of organizations mention that they have taken steps to provide security for information both during transmission and after their sites have received the information. The results also reveal that a few organizations have obtained third-party privacy seals including TRUSTe, BBBOnline Privacy, and Safe Harbor.

A structural model of information privacy concerns toward hospital websites

2015 ◽  
Vol 49 (3) ◽  
pp. 305-324 ◽  
Author(s):  
Kuang-Ming Kuo ◽  
Paul C. Talley ◽  
Chen-Chung Ma
Keyword(s):  
Web Sites ◽  
Behavioral Intention ◽  
Information Privacy ◽  
Online Privacy ◽  
Equation Modeling ◽  
Specific Information ◽  
Privacy Policy ◽  
Content Type ◽  
Privacy Concerns ◽  
Information Privacy Concerns

Purpose – The purpose of this paper is to propose and empirically test a theoretical model that considers the predictors of an individual’s perceptions of information privacy, and also how it relates to his/her behavioral intention toward approaching hospital web sites. Design/methodology/approach – This paper collects data using survey methodology. A total of 331 usable participants are gathered and analyzed via structural equation modeling. Findings – Significant predictors of information privacy concerns include a stated online privacy policy and a hospital’s reputation. Further, online privacy policy predicts a hospital’s reputation. Finally, hospital reputation and information privacy concerns significantly predict an individual’s behavioral intention toward approaching hospital web sites. Research limitations/implications – The study confirmed that an online privacy policy and reputation can effectively alleviate specific information privacy concerns; therefore, this may indicate that these two factors should be considered whenever investigating individuals’ information privacy concerns. Practical implications – To acquire a good reputation and to diminish individuals’ information privacy concerns toward hospital web sites, hospitals should pay attention to the posting of an online privacy policy and communicating such policies to given individuals. Originality/value – This paper fulfils the gap of exploring the relationship among online privacy policy, organization reputation, and information privacy concerns. Further, the hypothesized model and its findings could also provide useful information for managers who are intent on boosting hospital web site usage frequency patterns.

The effect of online privacy policy on consumer privacy concern and trust

2012 ◽  
Vol 28 (3) ◽  
pp. 889-897 ◽  
Author(s):  
Kuang-Wen Wu ◽  
Shaio Yan Huang ◽  
David C. Yen ◽  
Irina Popova
Keyword(s):  
Online Privacy ◽  
Privacy Policy ◽  
Privacy Concern ◽  
Consumer Privacy

scholarly journals Princípios de informação equitativa nas políticas de privacidade online de empresas brasileiras | Principles of equitable information in Brazilian firms’ online privacy policies

2016 ◽  
Vol 12 (1) ◽  
Author(s):  
Patricia Zeni Marchiori ◽  
Jaqueline Lopes
Keyword(s):  
Data Protection ◽  
Federal Trade Commission ◽  
Personal Data ◽  
Online Privacy ◽  
Privacy Policy ◽  
Privacy Policies ◽  
Personal Data Protection ◽  
Open Discussion ◽  
The Subject ◽  
The Web

RESUMO A presente investigação objetiva apresentar os princípios de informação equitativa nas políticas de privacidade dos sites das principais empresas brasileiras (segundo lista da revista americana Forbes do ano de 2014). A verificação e análise apoiaram-se em um checklist elaborado a partir de documentos emanados pela Federal Trade Commission e pela Organization for Economic Co-operation and Development. O levantamento envolveu 14 empresas selecionadas de um universo de 25, considerando-se o critério de imediatez de acesso à política de privacidade nos respectivos sites. O princípio de segurança é o fundamento mais difundido nas políticas de privacidade das empresas selecionadas (existente em 8 das 14 políticas analisadas), e o princípio de responsabilidade é o de menor aderência, pois não está contemplado em quaisquer das políticas de privacidade online examinadas. A Sabesp apresenta a política de privacidade da web mais completa diante dos princípios de informação equitativa, se comparada às outras políticas analisadas, enquanto que a WEG não apresenta qualquer um dos princípios identificados no levantamento documental. Quanto ao comércio eletrônico, o número de empresas que assume algum princípio é ainda mais reduzido. Conclui-se que, para o universo selecionado, a adesão aos princípios de informação equitativa é incipiente ainda que se ressalte a sua não obrigatoriedade. A discussão aberta do projeto de lei de proteção de dados pessoais no Brasil deverá ter um papel importante na criação de orientações mais completas na temática. Propõem-se estudos adicionais envolvendo a percepção de usuários de tais sites, assim como um recorte de empresas voltadas diretamente ao comércio eletrônico, considerando-se que este contexto pode exigir o alinhamento efetivo aos princípios e outras orientações voltadas à proteção da privacidade e dos dados pessoais no ambiente web.Palavras-chave: Princípios de Informação Equitativa; Política de Privacidade Online; Proteção de Dados Pessoais.ABSTRACT This article aims to present the Fair Information Principles in the privacy policies of the websites of major Brazilian companies (according to the 2014 Forbes Magazine list). The research and analysis were supported by a checklist compiled from documents issued by the Federal Trade Commission and the Organization for Economic Co-operation and Development. The study selected fourteen companies from a universe of twenty-five, considering the immediacy criterion of access to the privacy policy on their websites. The security (safeguards) principle is the most widespread foundation in the privacy policies of the companies selected (existing in eight of the fourteen analyzed policies); and the principle of responsibility receives less adhesion since it is not covered in any of the examined online privacy policies. The Sabesp Company presents the most complete privacy policy, considering the compliance with the Fair Information Principles when compared to the others perused, while WEG does not present any of the principles identified in the documental survey. As for e-commerce, the number of companies that assume some of the Principles is even smaller. For the selected universe, adherence to the Fair information Principles is still incipient, and its use is not mandatory. An open discussion of the proposed Brazilian law about personal data protection should play an important role in creating further guidance on the subject. Additional studies in this subject should involve the perception of users, as well as a cutout of companies which target e-commerce, considering that an effective alignment with these principles and other guidelines are required in order to protect the user’s privacy and personal data in the web environment.Keywords: Fair Information Principles; Privacy Policies; Personal Data Protection.

Investing in Online Privacy Policy for Small Business as Part of B2C Web Site Management

2008 ◽  
pp. 2998-3006
Author(s):  
Geoff Erwin ◽  
Mike Moncrieff
Keyword(s):  
Small Business ◽  
Web Site ◽  
Online Privacy ◽  
Privacy Policy ◽  
Course Of Action ◽  
Personally Identifiable Information ◽  
Information And Communication ◽  
Business To Consumer ◽  
Business Web ◽  
Global World

“You have zero privacy anyway. Get over it.” These words by Scott McNeally, CEO of Sun Microsystems, represent one pole of opinion on the privacy protection spectrum in the global world of the World Wide Web and Internet. At the other end, some authors identify privacy as “… perhaps the most contentious and serious issue facing information and communication technology (ICT) managers …” Assessing these extreme opinions, how does a small business Web site operator determine a feasible and responsible course of action for handling personally identifiable information collected in the course of business? Theoretical and practical frameworks must reinforce privacy treatment. Mishandling of the privacy issue can disrupt both the reputation and success of an e-commerce or other Web site, threatening the return on investment for the business. This chapter explores the current developments in privacy legislation in South Africa and examines the practical issues faced by a business-to-consumer (B2C) small business Web site owner implementing an online privacy policy.

Investing in Online Privacy Policy for Small Business as Part of B2C Web Site Management

2011 ◽  
pp. 169-181
Author(s):  
Geoff Erwin ◽  
Mike Moncrieff
Keyword(s):  
Small Business ◽  
Web Site ◽  
Online Privacy ◽  
Privacy Policy ◽  
Course Of Action ◽  
Personally Identifiable Information ◽  
Information And Communication ◽  
Business To Consumer ◽  
Business Web ◽  
Global World

“You have zero privacy anyway. Get over it.” These words by Scott McNeally, CEO of Sun Microsystems, represent one pole of opinion on the privacy protection spectrum in the global world of the World Wide Web and Internet. At the other end, some authors identify privacy as “… perhaps the most contentious and serious issue facing information and communication technology (ICT) managers …” Assessing these extreme opinions, how does a small business Web site operator determine a feasible and responsible course of action for handling personally identifiable information collected in the course of business? Theoretical and practical frameworks must reinforce privacy treatment. Mishandling of the privacy issue can disrupt both the reputation and success of an e-commerce or other Web site, threatening the return on investment for the business. This chapter explores the current developments in privacy legislation in South Africa and examines the practical issues faced by a business-to-consumer (B2C) small business Web site owner implementing an online privacy policy.

A roadmap for comprehensive online privacy policy management

2007 ◽  
Vol 50 (7) ◽  
pp. 109-116 ◽  
Author(s):  
Annie I. Antón ◽  
Elisa Bertino ◽  
Ninghui Li ◽  
Ting Yu
Keyword(s):  
Online Privacy ◽  
Privacy Policy ◽  
Policy Management
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