scholarly journals Operationalizing and Measuring Competition: Determinants of Competition in Private Banking Industry in India

Author(s):  
K. V. Bhanu Murthy ◽  
A. T. Deb
2015 ◽  
Vol 33 (4) ◽  
pp. 571-587 ◽  
Author(s):  
Jorge Luiz Henrique ◽  
Celso Augusto de Matos

Purpose – Even though personal values are considered an important variable in consumer studies, rarely has it been related to customer loyalty, especially in the banking context and considering the different loyalty phases. Hence, the purpose of this paper is to investigate the influence of personal values on loyalty phases in the private banking industry, taking into account the moderating influence of demographic variables. Design/methodology/approach – After developing a theoretical framework based on the relevant literature, a research model is proposed and empirically tested with data from a survey with 891 bank customers from Brazil. Hypotheses of moderation were tested using structural equation modelling technique. Findings – Results suggested that customers that place more importance on growth and achievement as personal values are less loyal to their bank, considering all four stages of loyalty. Moreover, this effect was more pronounced for female, older and high-income consumers, supporting the moderating effect of these demographic variables. Research limitations/implications – One of the limitations was that the sample was not probabilistic. To compensate this issue, the authors have used the approach of splitting the sample and use one for calibration and other for estimation. Another limitation was the small subgroups of high and low education, which might be responsible for the nonsignificant finding, due to low statistical power in the z-test. Future studies should consider using quota samples in order to have sample size greater than 150 cases in each category of variables such as age, education and income. Practical implications – This study emphasizes the relevance of personal values, especially the dimensions of growth/achievement and security/social affiliation, and demographic variables when considering customers’ loyalty in the private banking industry. Managers should give different treatment for customers in distinct loyalty stages and with different demographics, thus increasing the customer orientation and segmentation efficacy. Originality/value – The study tests a theoretical model that analyses the influence of two dimensions of personal values on loyalty, with originality on the loyalty phases (from cognitive to action) and the contingent effect of demographic variables, such as gender, age, education and income. Moreover, the model is tested in a sample of private banking customers from an emerging market, i.e., Brazil.


2005 ◽  
Vol 21 (3) ◽  
pp. 235-265 ◽  
Author(s):  
José Ángel Zúñiga-Vicente ◽  
Juan Manuel de la Fuente-Sabaté ◽  
Isabel Suárez-González

Author(s):  
Akbar Barmaky ◽  
Huseyin Ekizler

According to the extant literature in the context of human resource management (HRM), the preeminent role of human resource development (HRD) climate on employees’ job attitudes is irrefutable. This study aims to determine the effect of HRD climate on job attitudes, including positive and negative ones. The proposed model consists of five latent variables which are HRD climate as an exogenous variable and work engagement, organizational commitment, organizational citizenship behaviors (OCBs), and counterproductive work behaviors (CWBs) as endogenous variables. The authors use a quantitative method involving questionnaire distribution among employees in different private banks located in Tehran (Capital city of Iran). Among distributed questionnaires, 384 were retrieved. To obtain the results, structural equation modeling (SEM) technique was applied. Findings supported the notion that HRD climate has a significant determination on job attitudes. Among them, determination of HRD climate on work engagement and organizational commitment is remarkable. Also, HRD climate had a positive role in increasing OCBs and reduction in negative job attitudes. The results will be practical for academics in the field of HRM. It is worthwhile mentioning that there will be managerial implications for the managers in the Iranian private banking industry and results provide initial insights for managers on how to increase the sense of organizational commitment and work engagement as defined task duties among employees within the Iranian private banking industry. Besides, the results will be pragmatic for managers for injecting and burgeoning the sense of citizenship behaviors and diminution of counterproductive work behaviors to increase profitability, revenue, return on investment (ROI), and productivity, also avoiding stagnation in the environmental workplace of the Iranian private banking industry.


2016 ◽  
Vol 4 (1) ◽  
pp. 01
Author(s):  
Setiawan Jatmiko

<p><span><em>The background of this research is how to winning the competitions in banking industry </em><span><em>sector, build a relationship and make customers to be loyal, to makes banking managers </em><span><em>must strive to develop their strategy to achieve customer loyalty. </em></span></span></span></p><p><span><span><span><em>The objectives of this </em><span><em>research is to investigate the effect of gender, commitment, communication and conflict </em><span><em>handling on customer loyalty in Indonesian private banking. A theoritical framework </em><span><em>was developed to test the effect among the study construct. </em></span></span></span></span></span></span></p><p><span><span><span><span><span><span><em>The design of this research </em><span><em>applies to one of the biggest local bank in Indonesia and the questionares were </em><span><em>spreaded away to 150 respondents / customers from 4 branches in Jakarta and by </em><span><em>using purposive sampling. The results of this research show that gender does not </em><span><em>significantly effect on customer loyalty but commitment, communication and conflict </em><span><em>handling are significantly effect on customer loyalty.</em><br /><span><em>Keyword </em><span><em>: gender, commitment, communication, conflict handling and customer</em><br /><span><em>loyalty</em></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></span></p>


2013 ◽  
Vol 3 (2) ◽  
pp. 547-554 ◽  
Author(s):  
Ali Rouhi ◽  
Afsaneh Tavangar ◽  
Masoumeh Mohammadi

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